170°

SCEA Hires “Lead Media Agency” Carat as it Prepares for the Next Generation of Console Wars

Back in early February, we let you know that SCEA had dropped its creative ad agency Deutsch in favor of Bartle, Bogle, Hegarty New York, with us speculating this was all part of Sony’s transition into the next gen with the PS4. Now SCEA has also changed the company it partnered with for its media business.
-PSLS

Read Full Story >>
playstationlifestyle.net
Sev4078d ago

Looks like Sony is gearing up for some serious marketing with the PS4.

It's almost as if they knew the PS3 was never going to come in #1 this gen, so they just chalked it up to a loss and instead started preparing to blow out next gen with the PS4. They seem to have the right machine, right marketing, right partnerships, etc.

WarThunder4078d ago

Guys if u see another trolling and bashing PS4/xbox/Wii article don't give them hits just ignore let their useless article go away...

we don't need fanboys on this site...

miyamoto4078d ago

agreed, datcu.

you have good eyes for detecting irresponsible bloggers.

shutUpAndTakeMyMoney4078d ago

Waste of time!! They should hire a nuclear physicist to help take out MS for good. Way better than marketing.

FriedGoat4078d ago

@sev Number 2 isn't bad though. That wii had all the casuals behind it.

miyamoto4078d ago (Edited 4078d ago )

Bitter Irony.

I knew PSLS is on M$ payroll.
Same with Siliconera.
And the majority of gaming sites.
M$ influence is all over the place.

... but do not under estimate the power of the common people.

+ Show (2) more repliesLast reply 4078d ago
TrendyGamers4078d ago

Can't wait to see what their marketing strategy will look like.

Shadow Flare4078d ago

PlayStation does what Nintendon't

- Create new game franchises

alexcosborn4078d ago

Totally. Very forward thinking.

ftwrthtx4078d ago

Maybe they'll market the Vita more aggressively as well.

LOGICWINS4078d ago

I seriously hope your right. But marketing PS Plus is more important.

GribbleGrunger4078d ago (Edited 4078d ago )

I think they're step up the dual marketing with the PS4 and Vita, with the emphasis on the PS4. This way they may hook a few Vita fans as well as PS3 fans.

GiantFriendlyCrab4078d ago (Edited 4078d ago )

sony will sell 200mil ps4s :)

Dilldo_4078d ago (Edited 4078d ago )

No they will sell 500mil obvs

Show all comments (21)
90°

10 Reasons Why I Still Love PlayStation, 25 Years Later

Here are ten reasons why we still love the original PlayStation.

Read Full Story >>
gamefreaks365.com
naruga1603d ago

Resi 1 and Crash 1 these games go together in my nostalgia filled memory as the start of PS brand afficionando ....and objectively and curiously still remain untouched peaks in their genres ...nothing came close to them

NapalmSanctuary1603d ago

I still have 130 something games for the system.

120°

Playstation VR - developer video series - A Vision For The Future Of Play

Sony has launched a new video series called, Playstation VR Developer Diaries. The first of the five-part video series, which glances back at the project’s early days is live now, so check it out!

Read Full Story >>
gamegeekz.eu
hoipexn2797d ago

credits and url fixed; ready to be approved people :)

joeorc2796d ago (Edited 2796d ago )

Good informative video in post, but did you notice something in the video that maybe very interesting in further development's for VR in PSVR?

Something Many might have not caught on about PSVR, and its a really good idea to have the Headset built with this functionality in the headset, and its pretty good that it's included..
I know what it is, I want to see if other people caught it..Hint: it has to do with tracking in VR!
Take careful notice in the 1min 9 to 12 second's of the video..

It's there. And it's a real further Key what Sony has intended to add with PSVR in the future of its tracking.

NET_Nomad2796d ago (Edited 2676d ago )

Interesting… notice that during 0:22 – 0:24 of the video, 3 black bands appear, quickly whip around then disappear into PS VR. I think those 3 black bands hint at PS4 Neo's exterior design. [1]

[1] http://cdn.wccftech.com/wp-...

2796d ago
40°

Console Wars - World War Console Part IV

Mark Kriska of Mammoth Gamers continues his console wars piece with a closer look at the Xbox 360, PlayStation 3, and Wii.

Read Full Story >>
mammothgamers.com
PhoenixUp2947d ago

This article is wrong in some aspects.

- PS3 has a successful E3 2005. Other than the questionable boomerang controller, everyone was excited about the console. It was E3 2006 that ruffled people's feathers.

- Xbox 360 actually had the slowest start of all 7th gen consoles. PS3 and Wii sold at a faster rate at their respective launches and all throughout most of the generation.

- How can you say that PSN failed? It implemented many features that we take for granted nowadays such as using actual local currency instead of a contrived points system, not locking many of the console's functionalities behind a paywall, having Cross-Buy right out of the gate starting with PS1 Classics, offering AAA games release day one along with the retail version, allowing Remote Play to be accessed anywhere in the world, starting out the gate with dedicated servers, offering a subscription service that gives plenty of value via PS+, and it was nowhere as restrictive as XBL. That sounds like a success to me.

- PS3 actually came in second place because it was always selling at a faster pace than 360 since day one when you align their launches. PS3 ended up selling 86 million while 360 sold 85 million. This is significant because PS3 had one less year on the market and was more expensive throughout most of its life compared to the 360.

- Xbox 360 may have ended up being the favorite platform in North America, but you can't say the same for the rest of the world. In regions such as Europe, Asia, and RoW the PS3 and Wii were always more prominent. That's why those platforms were able to outsell 360 in total sales.