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Microsoft's Activision subsidiary announced today that it is opening a new game development studio to take advantage of the huge talent pool growing in Poland. It'll be the second Activision studio based in the region, joining Infinity Ward Krakow, although this studio is, in fact, not working on Call of Duty.
Kinda obvious why given the clout the game has outside of specialist gaming circles ($$$$$)
Money, duh.
Big name with the gaming world and amongst the casuals. Typically one of the maybe only 3 games casuals get every year.
It was but its rapidly going downhill because activision are supporting & promoting the cheaters. Give it a few years and it will be a distant memory