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70°

The industry’s problem with Ubisoft’s diversity

Game journalists are all too eager to complain about a lack of diversity, says Continue Play's Shaz Abdulla, but they're not as quick to celebrate when developers and publishers get it right.

The latest controversy surrounding Ubisoft at E3 is a case in point.

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Community3596d ago
KinjoTakemura3596d ago

Made up controversy, by hacks calling themselves journalists.

ContinuePlay3596d ago

Which is the point being made in the article - calling out the hypocrisy of journalists who are happy to whip up controversy for non-inclusion, but don't celebrate when developers ARE inclusive.

KinjoTakemura3596d ago

I agree. People who are looking for hits on their websites aren't journalists.

cyguration3596d ago

Also, if diversity is the thing that's supposedly going to "magically" drive sales, why the heck wasn't AC: Liberation as big a seller as previous entries? Or why is it that mediocre action games like Wet or Remember Me don't sell as much as other mediocre action games where the lead isn't a female protagonist?

If simply being "diverse" would drive up sales from people who pass up a game because of gender/race differences, then games that star the opposite of the industry's "norm" would then be rocket-busting games that sell huge... right? Right?

The SJWs never seem to have an answer as to why all the games aimed at female audiences on Steam don't sell as well as DayZ or The Stomping Land or Watch Dogs. They don't ever seem to have an answer as to why the adoption rate is so low for adventure games and non-action titles when they're made in great abundance by indie devs.

The content and games are there, but the sales are not.

Simply catering to people who whine about these things won't make the people who didn't care about these games in the first place, magically jump up and buy them.

zpoc3596d ago

great article.

assassin's creed is one of the *only* modern AAA franchises to have a female (of color, no less) as a protagonist, and yet the media seems intent on shaming ubisoft every chance they get. i really don't understand it.

as pointed out in the article, people are more interested in expressing faux outrage than anything else.

60°

Ubisoft's Recent Antics Have Me Fearful For The Sands of Time Remake

Hanzala from eXputer: "With Ubisoft's practices becoming increasingly anti-consumer lately, the destruction of The Sands of Time Remake looks almost inevitable."

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thorstein8d ago (Edited 8d ago )

Hey Ubi, here's a gun, don't shoot yourself in the foot.

*Ubi takes gun, aims at foot, empties clip*

Chocoburger8d ago

At this point, only dummies have any hope left for Ubi-junk games.

50°

Disney adds Blizzard and Ubisoft veterans to its games leadership team

Top executives including games boss Sean Shoptaw have also been promoted…

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100°

Behind XDefiant's Toxic Work Culture, Crunch, and Years of Delays

Behind XDefiant's toxic work culture, crunch, delays, and a group of directors and managers internally referred to as 'The Boys Club'.

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just_looken28d ago

Man the industry just keeps on going with all this bs and to think this is ubisoft again remember what happened with that skull bones team same crap.
https://www.theverge.com/20...

This game will be tossed out broken unplolished with a bloated budget trying to be cod but will fail sense ubi can get there shit in order. If i was me i would have gotten rid of this boys club asap there is alot looking for work out there.

jznrpg28d ago (Edited 28d ago )

Every industry has these issues

Some companies I’ve worked for were great and some were toxic as hell (UPS when I was a teenager was extremely toxic and I have heard it still is) It all starts at the top. They either hold people accountable , set standards and treat people with respect or the crap rolls downhill.