"We Need To Go Beyond Traditional Square Enix" - Kotaku

Kotaku writes:

Square Enix honcho Yoichi Wada (above, left) is worried. Western game companies are doing really well! Meaning that competition is getting harder. Yet, Wada hopes to capitalise on the Western market, aiming to increase the ratio of overseas sales from its current 50 percent to 80 percent in the next three years. According to the exec:

"We face competition not only from Japanese videogame companies but from game companies worldwide. We also see some new players from outside the videogame industry coming in... Economies of scale and breadth of scope is getting important. It may be a business alliance or it may be us taking a stake in others, but we need to go beyond traditional Square Enix."

That business alliance sounds nice and all. But, how about stop calling everything Final Fantasy? Or make things other than RPGs? Or if you are going to make RPGs, why not make the games people have been asking for for the past decade?