Phil Harrison has witnessed the PlayStation’s evolution since the very beginning. Having joined Sony in 1993 as product development director, he immediately went underground to start the console’s European development and support group, working closely with the Tokyo R&D team, which was completing the hardware and OS design. One of his key objectives was to spread the PlayStation message to the development community in Europe, as well as to hire talented technical support staff and software engineers (to whom Harrison refers as the ‘unsung heroes’ of the European division). Now, as communications director, he is heavily involved with the European marketing strategy for the machine. Edge spoke to him at SCEE’s London HQ.