Geekpulp interviews Todd Sitrin, Vice President of Global Marketing for EA Sports. Regarding the two new IP's in the works, and the fact that EA are experimenting with different business models and might even look at the free to play scheme on consoles that they are using with Battlefield Heroes and Fifa Online 2.
Click to view video.
http://www.geekpulp.co.nz/2008/03/20/full-todd-sitrin-interview/
Sorry, couldn't embed vid.
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"They want you to believe the devs under them are super stoked to work generative AI into their processes," continued Gaider, "but I assure you what they took as excitement was really a veiled wail of despair not unlike the time that team was informed of their new 'really cool' live service mandate.".
I think anyone with some common sense knew this, im glad i don't support their games anymore, what a sh!t company.
I said this yesterday. AI isn't what we want when it comes to crafting artistry. Alas, these soulless corporate morons don't care about their work, only about cutting corners as much as possible.
