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Nintendo UK Says Mario Kart 8 Will Have A Year-Long Marketing Campaign

Nintendo UK has revealed to MCV that their flagship Wii U title Mario Kart 8 will have a year-long marketing campaign. The first step is a social media programme which is designed to get gamers nostalgic about classic Mario Kart games. This will then lead up to a full-blown online and TV marketing campaign that will run till the end of the year.

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mynintendonews.com
AKR3668d ago (Edited 3668d ago )

This is going to be very interesting to see; and it makes sense.

Mario Kart is Nintendo's BIGGEST system-seller (excluding the Wii Series. The last three Mario Karts sold in the MULTI-MILLIONS. The lowest selling entry is Super Circuit; yet it sold 5 million+ units.

Moral of the Story: - This is Nintendo's ace card, and they're going to use it as best as they can.

P.S ~ Proof the sales right here: http://vgsales.wikia.com/wi...

randomass1713668d ago

A year long marketing cycle? GOOD! I and many gamers like me have been totally perplexed at Nintendo's marketing or lack thereof. A year long marketing campaign for one of their heaviest hitting exclusive franchises is definitely in order. Combine this with Smash Bros. and maybe even a price drop at the end of the year, and I guarantee that Wii U will see its biggest boost yet.

Lightning Mr Bubbles3667d ago (Edited 3667d ago )

I wish Nintendo would go back to the days of old. They lost me after the GameCube, because they were no longer a gaming console just a gimmick. I don't care about the sales, I would just perfer a real Nintendo console like the GameCube.

wonderfulmonkeyman3667d ago (Edited 3667d ago )

If you thought that the Wii was nothing but a gimmick, you missed out on some incredibly good games over your unwillingness to get used to a new controller.

Vegamyster3667d ago

Nintendo has always tried new things or tried to refine old concepts, each console was different and unique so they're doing exactly what they've always done. The Wii-U has the touch screen but it hardly relies on it and its more of convenience to make things easier, its biggest benefit is offscreen play. The system currently has a good selection of exclusives with other upcoming ones.

LexHazard793667d ago

Gamecube was also my last Nintendo system. But the Wii U is looking good. Im waiting til after E3 to make decision. Just want to see what they have in store for future.

Activemessiah3668d ago

Wow, looks like someone at Nintendo finally got the memo.

ChickeyCantor3667d ago

They didn't. They really didn't.
WHERE IS MY F-ZERO?!

Venoxn4g3666d ago

Fast Racing Neo for Wii U incoming, a good alternative to F-zero, cant wait :)

randomass1713667d ago

Better than late than never. Kinda seems like Nintendo's catch phrase. But when they get to the party, they know how to deliver.

Father__Merrin3667d ago

this is the problem with Nintendo. promote their own but not third parties. I remember seeing 3ds stands at demo units with boxes of different Mario titles plastered all over stand.

but they might use this to peak interest in the wiiu

OtakuDJK1NG-Rory3667d ago

exactly what big third party Wii u game is coming in two months.
Nintendo is promoting Indies and exclusives on their YouTube channel.

LexHazard793667d ago

Why should Nintendo promote 3rd party games tho?

Idk but when I play a Nintendo a system it was usually for their games. If I need 3rd party I go with Xbox or PS.

AKR3667d ago

They're promoting Child of Light on their YouTube channel; which is being made by Ubisoft - even though it's not exclusive.

If you look at the U's eShop; third-party titles have tiles just as big as the first-party titles and exclusives.

Nintendo does promote third-parties; but of course, they'll give their own products a bigger push. Sony & MS mostly rely on third-parties (especially MS!) - so of course they're going to appeal to them more.

randomass1713667d ago

Nintendo does promote third parties. They post trailers on their YT channel and there's always news on their website. TV commercials are the responsibilities of the third parties though. It does not help if the third parties themselves don't do anything to help their games sell on Wii U.

+ Show (1) more replyLast reply 3667d ago
WeAreLegion3667d ago

Good idea. With a good marketing team behind it, it can push the system until Super Smash Bros. releases, which should help even more.

wonderfulmonkeyman3667d ago (Edited 3667d ago )

Starting March 30th and running till the end of this year.

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80°

Game Developers Have Begun Confirming Nintendo Switch 2 Support

Game developers have already started to confirm that they will support the Nintendo Switch 2 with their future titles.

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twistedvoxel.com
80°

How Many More Victims, Like Garry's Mod, Will Nintendo's Hurtful Crusade Create?

Hanzala from eXputer: "As Nintendo takes out 20 years' worth of stuff from Garry's Mod, I watch in shock, thinking why it continues to hurt and discourage its fans."

RiseNShine6d ago (Edited 6d ago )

The irony that some of the most disgusting business practices come from companies like Disney or Nintendo, i can't even begin to understand what terrible damage was Garrys Mod making to Nintendo bottom line, imho they're getting pretty nervous about where they're heading in the future, handhelds are no longer something exclusive to Nintendo, from Steam Deck to many others, now you can play the latest games and pay a fraction of the price on Steam sales, so it's up to their exclusives, which just on their own would make hard to justify purchasing a closed overpriced hardware with outrageous price policies (Super Mario Odyssey is still 60 euro 6 years later!), and as a home console they're always underperforming compared to Sony or Xbox.

gold_drake6d ago (Edited 6d ago )

i cam guarantee you, that their exclusives alone is what drives switch sales. they sell in the 10s of millions of copies.

nintendo created their franchises to be sort of nostalgia driven, exclusive only on nintendo.

people will always buy the pkmn games as they always bring in new younger fans amd is family friendly

mario kart, the same thing, mario games in general.

zelda games are system sellers. animal crossing for the casual gamers.

nintendo doesnt need third vame devs essentially. they made sure with the switch and the limitations that they looked more to pc ps and xbox.

its sad, but nintendo is more than fine with what they're doing. they positioned themselves to appeal to the more casual gamers.

but to your point, im not sure why they're doing this rly.

Inverno6d ago

Look at how they handled Nintendo games being streamed or uploaded on YouTube in the past. They killed Yuzu and Citra even when they had nothing to do with ToTK being leaked, not to mention it was basically unplayable on emulation the week it was leaked. Smash Bros tournament, that was fairly recent. They shut down their online services without any care for purchases made. I bought a switch after skipping their last 2 consoles and handhelds but I don't plan on buying anything Nintendo in the future. They take things to the extremes, they legitimately hate their fans. They're honestly right up there with the likes of Acti, EA, and Ubi, only difference is that they disguise themselves as being family friendly all the while being shady.

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Nintendo's Massacre Of The 3DS And Wii U Is Finally Complete, Regrettably

Hanzala from eXputer: "The cruel hammer of Nintendo has fallen. Farewell, 3DS and Wii U, you surely brightened my life and many others; you won't be forgotten."