As great as the Kevin Butler ad campaign may be, the downside is exposing a glaring weakness for the gaming industry. And the more successful he is, the more apparent that weakness becomes.
Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.
Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.
you should apply in MS PR team buddy, I think you will do a great job in my humble opinion :)
MS: "Xbox services and content without AB up 1%, with AB up 62%. Hardware down 31%. In total a loss of 350 mill."
darthv72: "Seems about right."
MS: "Excuse m ..."
darthv72: "I don't hardly play on my consoles directly."
MS:
What he said was facts. How he plays games is no concern of you. Don't get too mad about it.
I can tell people like you are an absolute minority..
If service is up means their fans and fanboys accepted this model and subscribed to it. The near future you will see a big decline because the service is saturated.
But that's been ms for years. When things aren't going their way they try to change the way things are said. For instance console sales are down, they stop telling how many sold instead telling us how many hours spent in halo or headshots. So it makes sense console sales down just say people are playing on more devices then previous. What they won't say is how many xbox players jumped ship to ps5.
Hardware sales are so bad that Sony and Nintendo are blowing the sales off the water with their hardware.
If Xbox are losers, others aren’t..
Xbox already tried everything with Xbox live then subscriptions went down so much that they had to find something else. Their fans subscribed then reached saturation rather quickly.
Hardware and exclusive games is where it’s at! Keep gamers excited, announce decent software and people will support you
@shin
Well keep it simple Sony 's operating income is down 26% and Microsoft's is up 32%. No MS spin there, just facts. 😉
Cheers
Odd that a company that touts you dont need the hardware to play is already touting another console in the works.
They are not reliant on the HW but still want to maintain a presence (no matter how small) is a good thing. It shows commitment to the craft. It reminds me of SNK and how they made games for their own hardware (Neo Geo) while also making them for others because they knew there was a market to do so. They knew they would sell more to others but also sell to their own niche fan base.
In the last two years they've started exiting the consumer market altogether. All of the newest Surface products are business models only. They can't seem to work out what they want to do with it.
Too expensive hardware when others offer the same or more for less? Good work, Green Team.
"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."
That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.
Activision: "we gonna need a bigger rucksack/backpack please"
Microsoft: "why's that"
Activision: "to carry yo' weak ass'
Top brass have also wanted to start seeing returns on the 100 billion they have put into various Xbox related moves so seeing more multiplatform games is highly likely especially from abk
It's basically saying that PlayStation is the reason Xbox is afloat right now thinks to Ps5 versions of COD
The only growth MS will get out of the console industry is if it supports it's rivals platforms. Xbox is a pointless machine now. I can see them on a big push for live next, and they won't give up on trying to buy Steam.
As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people
They can form a company if they want, they are just as jobless as if "Microsoft had left them as 3rd party".
"MIcrosoft leaves Bethesda do what they know how to do best" ... close! Oh the irony ....
(Citation from a week old article)
I think Microsoft and other game publishers are letting people go because they think ai will replace them. Doesn’t matter how much profit they make. They were always going to be let go.
Bethesda France was made up of roughly 15 people... they couldn't of being doing much
Bethesda France mainly did publishing and marketing within the region
that's a shame for you to say that, i'm sure Elite loves hearing what you just said.
Bethesda France focused on publishing and marketing in the region. And 15 people lost their jobs as part of the closure.
I wonder if this is part of Microsoft's strategy to abandoned physical media or possibly gamepass advertising makes their roles redundant you don't need to market a game as hard when the majority of players get the game as part of a sub which already promoted upcoming games
It's France too, there's a high likelihood only 1-2 people on the team even had an Xbox.
Tbh Microsoft I think Bethesda being 3rd party same with Activision would probably more competitive than thus scenario imo
I think it would have been better for all parties really especially gamers
The recently purchased Activision French offices might take over all the licensing and marketing for Microsoft in France from now on.
Hanzala from eXputer: "The cruel hammer of Nintendo has fallen. Farewell, 3DS and Wii U, you surely brightened my life and many others; you won't be forgotten."
"one of the great failings of ...the gaming industry: the media like himself."
Why do people over-analyze things?
If you'd been there for the press conferences, you would have seen it for yourself!
"instant hint" hmmm
wow,what the fuck is wrong with this guy....KB 4 prez...
I'll say this....not reading the article
I think KB and the marketing is brilliant but I feel like if he's overexposed or too much constant KB comedy makes him less funny. Like at E3, it was awesome at first but then that style of humor got old...he saved it with that moving speech at the end but I hope you get my point.
I hope these commercials stay around for a long time and I bet they will. The marcus ones can go though...already not liking those