940°

American McGee Not Impressed With Sony PS4 And Believes SimCity Gamers Need To Relax

Forbes - Game industry veteran American McGee has been involved in some of the biggest shooter franchises of all time. These days, as head of Spicy Horse Games, he has been focusing on original mobile games designed for cross-platform gameplay. He made the news recently by asking his Facebook fans if they’d be interested in a new Alice 3 game – something gamers answered with an overwhelming yes. He’ll be meeting with Electronic Arts, which owns the Alice IP, at GDC 2013 to see if there might even be the potential for a third Alice interactive adventure.

McGee, who lives in Shanghai and has seen firsthand why DRM is important to fight piracy, addresses the still-burning controversy with a candid response. He also explains why he’s more excited about the exploding mobile gaming category than Sony’s PlayStation 4 and talks about going to hell in his brand new game in this exclusive interview.

Snookies124084d ago

... I do enjoy the Alice games, but seriously... This guy seems to have things really backwards.

Knight_Crawler4084d ago (Edited 4084d ago )

Lets me guess your opinion is based on the fact that he was not impressed with the PS4.

Maybe his expectations were higher than your and he was expecting allot more but thats not to say that he thinks the PS4 is bad, just that he had higher expectation from Sony who has a reputation of being the best when it comes to technological achievements.

Edit: " I was hoping for innovation in control input. Didn’t see anything meaningful, so “meh.” It’s nice that they’re moving towards what looks like more developer-friendly hardware and indie friendly distribution. Remains to be seen if the appearance matches reality. Overall, I think this generation of consoles will struggle painfully against the momentum of mobile/online games we’re seeing globally."

Where did he say that he was not impress by some of things from the PS4? He merely express that he was expecting certain things from next gen and was disappointed that he did not see them on the PS4.

Not everyone is comformasist and some people have bigger hopes and visions from technology than some - sure you might be happy with the PS4 but he is not and has his reasons.

zerocrossing4084d ago

I wasn't exactly bowled over by the PS4 myself but you'd have to be stupid (or completely biased) not to be impressed by certain aspects, IMO.

Also, what about telling people to "Relax" over Simcity? That whole fiasco is an appalling mess! Gamers deserve to be as angry about it as they feel necessary after spending their hard earned cash on an unplayable game.

Im honestly not sure why you feel the need to defend the guy but you should probably save doing it for when it's justifiable.

Snookies124084d ago

No, why are you assuming that's why I said that? I never mentioned the PS4. It's that he was in favor of restrictive DRMs and was more interested in mobile devices than consoles (not just PS4). That's why I think he's backwards.

NewMonday4084d ago

"he’s more excited about the exploding mobile gaming category"

tells you a lot about him, another over-hyped developer.

jony_dols4084d ago

If it was Gabe Newell or Ken Levine commenting on the PS4, then I'd take it seriously. But McGee is a failed console dev with a sub-standard portfolio & little relevance in the industry.

@Knight_Crawler: Trolling PS4 articles as per usual, huh? I wouldn't get my hopes up too much for the 720 hardware; if the more credible Durango leaks are to be believed, it is less powerful than Sony's console. So you're pretty much shooting yourself in the foot!

Hicken4084d ago

Comformasist? What?

No.

The guy is touting mobile games cuz that's what he's doing. It's not like he's speaking without bias; it's obvious that he is. And then he doesn't know any more about the PS4 than the rest of us here. Perhaps he's a little upset that Sony didn't come to him for advice?

morganfell4084d ago (Edited 4084d ago )

I like the Alice games and think they are woefully underrated. I was playing the second one last week.

But do not mistake Synchronicity with true genius that perfoms over time and evolves.

The game industry is replete with persons who had one idea at the right place and time and the outcome was wonderful. But after that, well, little else.

TemplarDante4084d ago

Knight_Crawler
You have 80 disagrees and counting.
Maybe, you're wrong :)

Eddie201014084d ago (Edited 4084d ago )

@Knight_Crawler

His comment was aimed at next generation consoles not just the PS4. Plus some people just have an agenda, much like many of the people commenting on this site.

Plus he spoke of a lot of things and the PS4 was a very small part of it, yet we get the tittle above just for hits.

KillrateOmega4084d ago (Edited 4084d ago )

Nearly every time that I see you, you're stirring things up and trolling. Don't you have anything more productive to do, man?

"... I do enjoy the Alice games, but seriously... This guy seems to have things really backwards."

He never even mentioned the PS4 at all. Honestly, how did you even arrive at such a conclusion (or more appropriately, assumption)?

Old McGroin4084d ago

@ Eddie20101

"His comment was aimed at next generation consoles not just the PS4."

He was asked a direct question about the PS4 and he answered it:

"What are your thoughts on what Sony has shown with PS4?

I was hoping for innovation in control input. Didn’t see anything meaningful, so “meh.” It’s nice that they’re moving towards what looks like more developer-friendly hardware and indie friendly distribution. Remains to be seen if the appearance matches reality."

MysticStrummer4084d ago

"Lets me guess your opinion is based on the fact that he was not impressed with the PS4."

The same could be said about you, actually. The guy is focusing on mobile games, therefore he wants mobile gaming to continue doing well, therefore he'll downplay next gen consoles. His complaint about PS4 is that it offers little innovation in regards to control input. Of course he fails to expand on that in any way, so it's a pretty meaningless statement. Sony relied heavily on developer opinion while designing the PS4, so evidently many devs don't agree with him. Judging by industry reaction to the PS4 reveal, McGee is in the minority. Lastly, he says very little about PS4 at all, yet the headline implies differently. Another N4G special delivery.

Eddie201014084d ago (Edited 4084d ago )

@old McGroin

One question in the article, and he ended his statement speaking of consoles in general.

Don't just quote the part you like, quote the whole statement.

"I was hoping for innovation in control input. Didn’t see anything meaningful, so “meh.” It’s nice that they’re moving towards what looks like more developer-friendly hardware and indie friendly distribution. Remains to be seen if the appearance matches reality. Overall, I think this generation of consoles will struggle painfully against the momentum of mobile/online games we’re seeing globally."

It was a very small reply to the question that ended with next gen consoles in general not doing well according to him.

This small statement was the one they decided to name the article by just to get hits.

Maybe flash cards would help you understand better?

What innovation in mobile games makes him excited ? The Touch screen(not that great), acceloerometer, having a a front camera, consoles have them. I don't see any innovation in control on mobile devices. All that has been around for quite a while.

Like I said, he has an agenda.

andrewsqual4084d ago

Wow you would think that E3 has happened and the PS4 is out in a month the way you are doubting Sony.

NateCole4084d ago

"Maybe his expectations were higher than your and he was expecting allot more but thats not to say that he thinks the PS4 is bad, just that he had higher expectation from Sony who has a reputation of being the best when it comes to technological achievements"

lol! Like Sony did with the PS3?. Sony tried but they got burned by devs mostly PC devs because of it.

Cell is junk, Blu Ray is overkill. It cost too much blah blah blah.

Now that Sony have listened and made the PS4 more to their liking and will cost less they still are not happy.

BTW. He has got it backwards because console gaming is not going anywhere.

Gaming1014084d ago

Wow, really? There isn't a single serious developer who wasn't impressed by the enormous specs the PS4 delivers, and priced at likely around $500 it's an unbelievable bargain. The reason it won't have top of the line specs is because gamers cried the last time a console cost a measly $100 more than it historically cost on launch. If cost is that important to childish gamers, Sony cannot help but be backed into a corner with what specs it can deliver. You're lucky they bumped the GPU CPU combined RAM to 8GB rather than 4, I wouldn't expect something astronomical out of a $500 unit.

Dee_914084d ago

Lmao I didnt even read the article and I just guessed that he was gonna be into the mobile gaming market.Those nuts seem to always think alike.

Dagobert4084d ago

TL;DR.

Try posting less crap bro. Just a friendly tip, that's all.

TheSaint4084d ago

What's a 'comformasist'?

Old McGroin4084d ago

@ Eddie20101

Maybe flash cards would help me understand? Ah, I see you've already been reported as Offensive, someone got there before me.

Like I said, he was asked a DIRECT question about the PS4, just because you don't like his DIRECT answer to the question asked about the PS4 it doesn't give you the right to go around insulting people. Deal with it.

Omni-Tool4083d ago (Edited 4083d ago )

"innovation in control input" - I think he means touchscreen capabilities. With that said, he's an idiot. The PSVita will be the touchscreen for the PS3 with remote play as an added feature. There is a touchpad on the controller as well. What "innovation" is he looking for, augmented reality? The world isn't ready for AR to be just for a console. AR is best as eyewear with a mobile device and not for games but for information gathering and receiving.

Edit: I just realized that Knight_Crawler only has one bubble and he can't reply. I knew we were all trolls at heart.

TomOfAllTrades4083d ago

Wow you have a-lot of dislikes, perhaps you should think before you comment?

+ Show (18) more repliesLast reply 4083d ago
zerocrossing4084d ago

It just seems like he said that to go against the grain... either that or he is really out of touch with the general gamer.

LostDjinn4084d ago (Edited 4084d ago )

"I was hoping for innovation in control input. Didn’t see anything meaningful, so “meh.” It’s nice that they’re moving towards what looks like more developer-friendly hardware and indie friendly distribution. Remains to be seen if the appearance matches reality." - Does this mean he doesn't know anymore than the average Joe that watched the announcement? It seems to imply it.

"Overall, I think this generation of consoles will struggle painfully against the momentum of mobile/online games we’re seeing globally." - Oh that's right. He makes mobile games.

Do the above statements make his opinion worthless? No.

Is it obvious he's promoting his medium (mobile casual games)? Absolutely.

He makes a living with casual games for a casual market. If you put these things in perspective it's usually easy to catch the reasons behind the statements.

MikeMyers4084d ago

Fro the article;
"Overall, I think this generation of consoles will struggle painfully against the momentum of mobile/online games we’re seeing globally."

Biased view since he is involved in mobile gaming right now. Yes he has experience in both fields but I think the two will continue to co-exist.

"People need to relax a little and stop turning everything into World War III – Gamers vs. The Man. There are no winners in that scenario."

That I agree with but that's the nature of the beast on the internet. Not everything works like it's supposed to. Learn from those mistakes, just don't keep making them. We seen all the headaches from Diablo III so fans do have a right to be upset with SimCity. They have to figure it out, how do you curb piracy while not hurting the real consumer?

"At present it just looks like another distribution channel with not much to differentiate from other outlets (aside from sheer horsepower)."

I hope he's wrong but he may be right. We will probably see the same gameplay, the same ip's all being upgraded. I want to see more innovation. Seems like the innovation now is multiple screens but I don't want gimmicks and I imagine most of those games will be gimmicks. Some may indeed work very well but chances are not many.

ILive4084d ago

You say "innovation." What innovations are you speaking of? What do people mean by this? I am not trying to be an asshole, but if you were to make a game, how would you innovate it, moving away from traditional play. People forget that potiental gamers are born everyday. All genres will always be fresh. Seriously, what do you want them to do to "innovate," while being grounded in reality? Maybe I am lacking in imagination here.

MikeMyers4084d ago

I guess I want to see more fresh ideas. This generation has been so crowded with shooters and sequels. I don't want the extra horsepower to just re-skin the same games.

I'm interested in what the new PS4 controller will provide. All this Share stuff could be interesting but I'd like to see more than just being able to take snapshots and videos that we can upload to Facebook.

Anon19744084d ago

I'll never understand why I should care about this guy. He worked on shooters when shooters were new 20 years ago and since then has released underwhelming, mediocre title after underwhelming, medicore title. You want to be relevant? How about you let your products do the talking.

jimbobwahey4084d ago

Surprise surprise, another anti-Sony article from Forbes.

It's getting to the point now where there's obviously a very clear agenda behind this.

HaVoK3084084d ago

His name is American, but he has surrounded himself with communism for the past decade. What do you expect?

Aaroncls74084d ago

Opinions, fellas.

No need to tear the guy a new one just because he does not agree with most of us.

grimmweisse4084d ago

It's the Internet, people will tear people apartment regardless of the opinion.

kickerz4084d ago

Yeah I totally disagree with his comment about people are gonna choose either a powerful tablet or phone or console. Everyone has a phone, its a necessity, and I doubt phones/tablets will ever be a better gaming platform then a console.. iPhone/tablet games are fun when maybe at work for 5 mins but that's really it.I get bored of apps real quick.Soon as I get home it's console/pc for me. Way more fun/enjoyable. And I guess this would be the same for most gamers I think.

kenshiro1004084d ago

Hey look, its Knight Crawler on the attack yet again!

SilentNegotiator4084d ago (Edited 4084d ago )

I might care if McGee had made any impressive games recently.

MASTER_RAIDEN4084d ago

I think they had something good going with the first alice game. suddenly EA took over and madness returns was yet another unreal engine 3 clone. Everything looked (and kind of played) like every other UE3 game ive played. definitely more disappointed by the 2nd one personally. Im only a few achievements away from a plat though, so maybe ill revisit someday.

either way, i think its safe to say that american Mcgee has no place to talk. the mans made TWO total games which carried somewhat positive reception at best. How about you sit down with the tech and really sink your teeth into what you have in front of you before you comment?

showtimefolks4084d ago

I don't have to be impressed but I am excited abut the possibilities. It's not just about graphics it's about games and taking them to next level. Imagine all gams having no load times or walk into any building you see

We still don't know a lot so lets wait till E3. I believe Sony will blow the roof off the E3 this year.

Starts the conference on time, Sony is famous for staring late but their last announcement conference was in time

Jack tretton on stage, let m welcome everyone to our conference thanks for being here, we are not here to talk about sale numbers or any iter stuff we gonna show you what matters most and that's games and our 1st game has been in development for a while and it will launch day one on PS4

last Guardian on stage demo. Release date announced
Jack back on stage and here is SIG with Santa Monica showing a new IP
Here is MO demo for Killzome
Here is on stage demo for Infamous
We are happy to announce GTA5 and bioshock will come out on PS4
Show 2-4 new IP's
David Jaffe on stage shows of new IP
Gabr on stage talks about Left for dead franchise but wait he isn't here to announce that, here is on stage DEMO for HALF LIFE 3
We are rebooting a old IP in a getaway
Before we go here is one more game and we have bought the IP from Sega Shenmue. 1-2 will be in HD collection, 3rd in development

Jack back on stage welcomes KAZ and PS4 will retail for $349 and $399

Jack asks us if we had enough but than lights go out and here comes RockStar on stage showing live demo of Ageny

jack comes back thanks us for being here but lights go out again no here comes Kingdom Hearts 3

Right after before show end we want to leave you with this and shows FF13 Aversus on PS3 and PS4

Thank you for being here PS4 will launch on September 19th

KAZ back on stage and asks Jack isn't he forgetting something and lights go out and on Huge Screen PS3 will retail for $149 from today and will come with god of war collection

Thank you

RealtorMDandDC4083d ago

He seems to be pushing his agenda....which it looks to be mobile and online games.

Kran4083d ago

Well he is American McGee. Most of his games are quite backwards xD

4083d ago
+ Show (13) more repliesLast reply 4083d ago
jagiii4084d ago

Interesting take on SimCity and DRM from a PC guy.

aliengmr4084d ago

What "take"? All he said was basically "can't we all just get along". Then started plugging his own projects.

Claiming that China is leading in the battle against piracy is a pretty bold claim, and he doesn't even back it up.

clintagious6504084d ago (Edited 4084d ago )

American McGee?? Who the hell is this idiot? He must sucked as a game dev cause this is the 1st ive heard of him lol.

xPhearR3dx4084d ago

You must have entered the gaming world this gen. Kids these days should do their research before spouting such silly comments.

http://en.wikipedia.org/wik...

majiebeast4084d ago (Edited 4084d ago )

No gamer is gonna skip consoles/pc for mobile games.

neoandrew4084d ago

Depends on the gamer, there are people that just don't like to play on pc/console in a AAA titles.

Casual gamers just play mobile games, they are simple, entertaining and fun.

No one should underestimate that.

KwietStorm_BLM4084d ago

And that's why many of "us" don't consider casual gamers to be "gamers." They're looked at as every day people who enjoy a little game here and there, and it doesn't matter where they get it. Casual and mobile games appeal to them because they're cheap, easy to pick up, and don't really require and other requisites. Most of them probably wouldn't consider themselves gamers in the same sense most of us do.

Godchild10204084d ago

I enjoyed Alice Madness returns. I would love to see a third one and maybe a port to the Vita with Cross Save.

DatNJDom814084d ago

*Enters Jaime Lannister* whoops.......

arronax-14084d ago

Like this?
youtube.com/watch?v=D-rwAEANT gI

InMyOpinion4084d ago

American McGee is overrated. European and Pan-Asian McGee are much better imo.

Show all comments (158)
160°

Sony Says The PS5 Is Its “Most Profitable Generation To-Date"

During Sony’s recent business segment meeting and investor presentation regarding its game and network services, the PlayStation company revealed that PlayStation 5 is the company’s “most profitable generation to-date.”

It’s the top slide of the presentation, showing that in its first four years, the PS5 generation has already hit $106 billion in sales, having almost caught up to the PS4’s total $107 billion generated.

Operating income for the PS5 generation has also already surpassed that of the PS4, having now reached $10 billion.

ApocalypseShadow3h ago(Edited 3h ago)

I wouldn't doubt it. They released a high quality system. A lot of high quality games from themselves and their support of 3rd party developers and indies. They released many high quality remakes and remasters. They released a high quality GaaS game going against the naysayers thinking Sony would abandon single player games. And they most likely are profiting a lot more than PS1, PS2 PS4 and the loss leading PS3 that drained all their profits.

Now, I'll wait to see what's cooking tomorrow. But can you use some of those profits to better support your high quality VR headset? Because, by supporting it, you can sell more games and more systems and make more profits?

jznrpg3h ago(Edited 3h ago)

I want RPGs for PSVR2! Good ones of course

shinoff21831h ago

If it had some rpgs I would buy right fking now. It looks dope and alot of fun, but it's biggest game resident evil 4(maybe) I've got no interest in. I'm not a fan of racing games, even with that metro game coming i was never much into that series. Rpgs would be fantastic.

--Onilink--45m ago

The interesting metric for me is the $106billion in operating income/profit (not sales as mentioned in the article) reaching the same as the PS4 did with only half the consoles sold.

In particular because they all are supposed to be making the most per hardware sold after a few years when manufacturing costs are down.

So even putting inflation aside(and the higher console price), it is interesting that they could reach PS4 $ with just half the consoles sold.

Maybe there is more to the metric thats whats seen at face value, but they have clearly been making a lot more money than before on the software side (with also less games released I suppose, given its only been half the generation so far)

VersusDMC31m ago

The bulk of the money has to be coming from the 30% cut on all games and microtransactions. Especially on all the free to play juggernauts like genshin, apex, fortnight, etc.

Abnor_Mal2h ago

This will surely shut up all the new trolling accounts trying to spread lies and non facts in other articles comment sections before this article is posted.

Hofstaderman1h ago(Edited 1h ago)

Obscurely, those trolls or troll will not show in these articles as the truth is contradictory to his or their orchard-sized daily dose of copium and hopium.

Tacoboto46m ago

Or... They're intentionally trolling you guys specifically. Because they know it upsets you so easily.

Name-dropping Orchard, after this many months? How long has it been and he's still in your thoughts?

Elda45m ago(Edited 35m ago)

I'm quite sure the individual is reading these positive comments downvoting & seething at the same time. Edit: It just downvoted my comment...lol!!

Hofstaderman25m ago

No I'm entertained by this individual. I love unhinged people, they are so interesting lol.

Marvellepus9m ago

lol Tacoboto is right, this dude still talking about Orchard.

Dude hasn’t been on N4G for over a year and is still living in your head rent free

+ Show (1) more replyLast reply 9m ago
repsahj1h ago

Wow! I am super impressed that in just 4 years, ps5 already caught up to the PS4's. Congratulations.

sagapo1h ago

Not really surprised as Sony barely has any competition at the moment.

Show all comments (18)
150°

Sony CEO says although AI "has been used for creation," it's "not a substitute for human creativity"

"AI is not a substitute for human creativity. We position it as a technology that supports creativity. Creativity resides in people. We will continue to contribute to people's creativity through technology," the CEO said.

Read Full Story >>
gamesradar.com
1nsomniac6d ago (Edited 6d ago )

...not yet but 100% within the next 10 years!

..Then Sony will use it like the drop of a hat. They're no different to the others.

isarai6d ago (Edited 6d ago )

They used to be 😞 sure it was always a business, and money's always the priority, but they used to have a very strong stance on supporting artists and creativity. "Dont f#@k with the artist" was a phrase they touted a few times back in the ps1-ps3 era, a philosophy carried over from their music branch PlayStation was created from. It's not COMPLETELY gone, but it's barely there compared to what it was back then, i just want them to return to that.

Eonjay5d ago (Edited 5d ago )

I am highly encouraged by their statement about human creativity. "Dont f#@k with the artist" is exactly what they are saying. But at the same time, I don't think people understand that Sony is a corporation. If they don't realize growth, they don't get to exist. When you say 'Sony', you are talking about a bunch of investors. To speak about them any other way is a illogical and incorrect. They haven't changed. They have been a group of investors since they became a public business.

isarai6d ago

Ugh, i really wish people would stop gambling people's livelihoods by turning a project/game into their political soapbox. Im all for statements and having your own opinion, but there's more people working on this than just druckman, ham fisting your political beliefs onto just seems inconsiderate for everyone elses job security when it can result in a failure due to people avoiding it for that reason.

I play games for escape, im so tired of nearly every AAA game blatantly dragging real world issues to shove in my face when I'm trying to take a break from it all. They don't even bother to be subtle about it, quite the opposite, it's blasted and force fed to you and it's just getting exhausting

Einhander19725d ago

People are taking a whole interview and cutting it down to clips that make him look bad and take what he actually was saying out of context. For example he also said things like this AI has "ethical issues we need to address"

-Foxtrot5d ago

@Einhander

Why defend him at this point?

It’s not taking things out of context, he said what he said.

Old ND would never talk about soulless AI taking over so many creative things they are well known for. The whole “ethical issues” is just a good PR spin people who push this crap fall back on to make their statements not seem as bad. So many AI lovers do this.

AI has no place is so many creative based things.

Einhander19725d ago

Well yeah, because everyone else is using it so they need to stay competitive. It's the same as paid online, they didn't want to go that route but their competition was making so much money they needed to add paid online just to keep up.

RaiderNation5d ago (Edited 5d ago )

AI will never replace humans in game development in terms of conceptualizing new games. Humans still need to come up with the ideas and what they want to implement. However much of the day to day menial coding could be AI driven to reduce production time and team size. I could also see AI being used for bug testing/optimization that could lead to better quality games at launch. I'm actually very optimistic about how AI can positively impact game development.

+ Show (1) more replyLast reply 5d ago
XiNatsuDragnel6d ago

Good statement but hopefully this holds up

NotoriousWhiz5d ago

People that aren't software developers just don't understand the benefits of AI. People who's only exposure to A.I is the Terminator movie and other related sci fi films won't understand the benefits it provides.

It's not about replacing human labor. It's about making human labor easier.

Many years ago, I had laser eye surgery done. It was performed by a robot. The doctor took my measurements and calibrated the machine to make sure it would do what needed be done. And then the robot corrected my vision in 10 seconds.

15 years later and I still have 20/20 vision.

Eonjay5d ago

AI in and of itself is not a 'bad'. Money is bad. Money is evil, and corporations will do whatever they can to get more of it. They will find ways to implement AI to replace as may jobs as possible. This isn't even up for debate. It is the charge of the corporation to maximize returns for the investors. They have no choice. I'm a developer and I know that my job will absolutely be replaced. Therefore, I have decided to become an AI dev. AI has a lot of potential to help us solve problem on a scale most can't even imagine. The issue, as ever is that our monetary system only ever allows us to focus on greed and fiscal growth.

But I am a pragmatist. Perhaps an AI model can be built to help protect us from our most dangerous instincts and habits. And perhaps Congress can pass laws to protect us from people who would use AI to manipulate and control us (spoiler: they wont).

RaiderNation5d ago (Edited 5d ago )

Progress is inevitable. Nobody driving cars today is complaining that the horse and buggy is no longer around. Yes, some jobs will be lost but guess what? With innovation comes new job opportunities. It's how the cycle of the job market works.

80°

There are no "thoughtful" ads in video games, EA

There are no thoughtful ads in Video Games, EA. Leave them be.

Read Full Story >>
videogamer.com
northpaws12d ago

I think the only type of games that can gets away with it would be sport games, having those sponsors ads on the side like on real life.

But don't put freaking Doritos ads in Star Wars or something, it breaks the immersion. If it is a pop-up ads, then big no.

Hofstaderman12d ago

EA can thoughtfully eff themselves.

Makersbreath212d ago

EA coming back for the crown of being perceived as the worst company in gaming.

Chocoburger11d ago (Edited 11d ago )

One of my favorite series is the THPS franchise, and it was packed with ads, but it didn't bother me. Posters for skateboard companies, JEEP, and Nokia phones. It did sort of fit in with the game world, but that was the past, these days ad would be intentionally intrusive or unskippable loading screen type of imagery. Ugh, I know EA would do it in a horrible fashion. Screw them.