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Submitted by NYC_Gamer 1064d ago | news

PS4 not worth the cost, says Nvidia

GS:Chip-maker Nvidia didn't want to work with Sony "at the price those guys were willing to pay". (NVIDIA, PS4)

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-Superman-  +   1064d ago | Well said
If Nvidia had his stuff inside PS4, then it would be so much more worth... of cause company who dosent get money says that other company stuff is not worth...
zeal0us  +   1064d ago | Well said
Pretty much sums it up that and Nvidia obviously wanted Sony to pay more $$$ for its hardware.
xHeavYx  +   1064d ago | Well said
The more Sony spends making the console, the more us gamers would have to pay to get a PS4. Hopefully this means the PS4 will be below $400
shoddy  +   1064d ago | Well said
And yet $1000 steambox i3 cpu worth it?
darx  +   1063d ago
When did Valve announce their $1000.00 Steambox?
3GenGames   1063d ago | Personal attack | show
Zhipp  +   1063d ago
What do you mean by "i3?" Do you mean Intel's i3 CPU, or was that just a typo? The Piston is made by Xi3 and it's innards are AMD.

Also, this Nvidia exec just said that they(Nvidia) deemed the PS4 to be not worth the investment, NOT that it isn't worth the price that Sony is going to be selling it for.
Hydrolex  +   1063d ago
nvidia is only good when their new cards come out, other than that, AMD makes graphics cards as good as nvidia and they are a lot cheaper lol
#1.1.6 (Edited 1063d ago ) | Agree(50) | Disagree(13) | Report
guitarded77  +   1063d ago
@ 3GenGames

Umm... yes it will be at that price. They are already taking pre-orders at SXSW in Austin, and it's $1,000 for the base model. They're giving $100 off for pre-orders during SXSW, but it's still $1,000. So don't call your detractors stupid, when you're the one who is obviously wrong.
#1.1.7 (Edited 1063d ago ) | Agree(26) | Disagree(21) | Report
joab777  +   1063d ago
Duh...of course sony didnt want to pay that much and amd won the sweepstakes...with microsoft too. Next gen consoles will need a very particular pricepoint to sell and sony couldnt overpay.
Zhipp  +   1063d ago
3GenGames isn't arguing that the Piston isn't $1000, he's arguing that Valve's Steambox will be cheaper--which it most likely will be.

Piston is backed by Valve, but it is not the Steambox. Valve will be making their own system with that name.
SephirothX21  +   1063d ago
That is the unofficial Steambox. There will be another one manufactured by Valve themselves.

The problem with the Steambox is it cannot run DirectX 11. Though I'd love if Valve worked on Open GL. If Open GL got more driver support and all pc games were avilable for linux, the Steambox would blow away the competition. Simply because, you cannot beat Linux. You cannot beat the power of open source!
Larry L  +   1063d ago
Nvidia is only even saying anything about this because they're being asked, and they're of course going to sound SLIGHTLY bitter because a rival won the contract. And they don't even really sound bitter, they just stated the truth that Sony and them couldn't come to a deal on component cost.

It's not surprising at all considering we the gamers made it loud and clear that a $600 console just isn't acceptable. Therefore we aren't going to get expensively integrated PS3 hardware, and Sony has to get good parts at the absolute cheapest price.

NVidia really had no chance with at least Sony this gen because of the 2 factors above on Sony's end then multiplied by the fact that AMD is in desperation mode to get money flowing in the door. And there aren't many better ways to get some money flowing into a hardware company than getting a contract with a console manufacturer. It's guaranteed money for about 10 years, and not only did AMD get the contract for Sony's next hardware but also MS's....which is HUGE imo for AMD. That's 20 years worth of huge cash flow for the investment into basically one single design proccess.

My only concern is if AMD is taking on too much at once considering their financial situation. I'm keeping my fingers crossed that AMD's desperation mode doesn't result in inferior production.
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darthv72  +   1063d ago
they make good products but sometimes i get the feeling they are too big for their own ego. They need a good knocking down a peg or two once in a while to keep them grounded.

If not, they will continue this trend of making themselves out to be bigger and better than they really are. That kind of company structure cant really be good for business.

I dont know if it was greed or if they really thought their chips were worth what they were asking. Obviously MS got out of the deal which lead to the demise of the xbox. Sony is feeling the sting like MS which is probably what lead them to discussions with ATI/AMD.

I only have one dislike for Nvidia and that was they were responsible for the demise of 3dfx. But i guess it wasnt all bad as they did (sort of) resurrect the idea of SLI (i know its not exactly the same) that 3dfx had come up with in utilizing multiple video cards to combine the output of a video signal to the screen.

I still have my dual voodoo2 pc for playing old school dos/windows games that supported GLide. Ahh...good times.
papashango  +   1063d ago
"they make good products but sometimes i get the feeling they are too big for their own ego. They need a good knocking down a peg or two once in a while to keep them grounded. "

Spoken like someone who has no idea of how the pc hardware market works.

Nvidia and AMD trade blows CONSTANTLY. It's a highly competitive market. There is no time for huge ego's in their business.

My guess is Nvidia didn't want to sell at a loss like Sony will probably be doing again here.
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darthv72  +   1063d ago
you are right. i have been out of the pc market for several years. But it is like any other market where competition breeds innovation.

I remember the days of intel and AMD. AMD was always in Intel shadow on the CPU side. Until AMD beat intel to the 1000MHz goal first. It was a humbling experience for intel.

It lead to not only a new drive in their competitive step but also changes to their company as a whole. Changes for the better in the end. AMD helped Intel become a better intel while not inflating their company "ego".

I use ego as it just sounds better and is more relatable. you can use a different word if you like but these companies do have ego's that can become so overwhelming that instead of projecting confidence, it projects arrogance.

I agree with your last part. Nvidia is about profits (as all companies are) and selling their product at a loss might not have been in their best interest. But now, instead of selling at a loss, they wont be selling at all (to the console market that is).

Maybe that is a good thing as they can refocus their efforts on the ever changing PC gpu landscape.
Ashlen  +   1063d ago
I think Nvidia should re-assess there perspective seeing as MS, Sony and Nintendo decided to pass them by. I mean certainly there has to be money to be made with one of those three.

As a consumer i'd prefer AMD to have the business so i'm happy with the result. AMD can use all the help it can get to stay competitive with Nvidia and Intel. It wouldn't benefit the consumer in any way for either of those two to hold monopolies on either of there markets.
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badz149  +   1063d ago
nVidia, butthurt much?
knowyourstuff  +   1063d ago
Yeah the title is very misleading and fishing for hits. What the Nvidia person said was that it wasn't worth the price Sony was offering to do business, thus it wasn't worth the "opportunity cost" which is different than just "cost".

Opportunity cost is an economics term describing the things you give up for the choices you make. If Nvidia does business with Sony and Microsoft, the opportunity cost is not being able to do business with other companies since you only have so many resources. Other companies who aren't catering to whiny gamers who aren't willing to pay more than $500 for a new consoles will be able to offer more money to Nvidia for chips since their customers are willing to pay more, like PC owners.
andibandit  +   1063d ago
Long story short is that Sony's numbers have been in the read for years and had to make cuts somewhere.
steve30x  +   1063d ago
@ shoddy : You made the common mistake of a person that doesnt know anything about PC's by calling the computer the CPU. The CPU is the Central Processing Unit Chip inside the computer.
The_Infected  +   1064d ago
Says the company who's GPU competition was used in the system...
kneon  +   1063d ago
Even if NVidia wanted that business they are at a disadvantage. With AMD you can get an x86 CPU and GPU integrated on the same die, Nvidia can't do that as both big x86 manufacturers have their own GPUs and aren't likely to work with them on such a project.

The only possibility for Nvidia getting the console business was if Sony went with an ARM CPU.
ginsunuva   1063d ago | Trolling | show
Omni-Tool  +   1063d ago
I'm glad it turned out this way. Especially with Nvidia's overheating issues...
steve30x  +   1063d ago
@ Omni-Tool : what overheating issues? I have a gtx680 with almost a year and its never once overheated.
Omni-Tool  +   1062d ago
I worked for HP laptop tech support from 2009 til 2011. There were overheating issues with faulty Nvidia chipsets with laptops and other products manufactured between 2005 til 2010. The next Nvidia chipset that would be used in next gen consoles would be that of laptop design. Small and integrated to the mainboard.

Sources: http://www.topclassactions....
and the 1000s of repair orders I had to setup for these freakin' pieces of crap Nvidia passed off as quality work.
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steve30x  +   1062d ago
I've had all high end Nvidia GPU's with the psat five years and not one GPU had overheating issues. I also had a Laptop with an Nvidia GPU in it for two years and it never overheated even during gaming.

Alsi I worked in a computer shop for three years from 2008 - 2011 and we never had anybody come in with an overheating Nvidia GPU.

I also know it was you Omni-Tool that disagreed with me but its a fact that my GTX680 never overheated.
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Omni-Tool  +   1059d ago
It's hit or miss with the GPUs. I had 2 250gts hooked up in sli. One got so hot that it melted a few of the transistors and resistors off. The other was perfectly fine and I still use it. You have a 680 or whatever that hasn't overheated, good for you. I didn't disagree with you. It was usually the low end models that were affected anyways. The cheap ones.

I am surprised however that you did not receive any from the manufacturers listed in the lawsuit while working in a PC shop. Was it local? And did you actually get any business? I'm only asking because all the local PC shops around here have all went out of business.
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steve30x  +   1059d ago
Yes it was a local PC Shop here in Ireland and we didnt have any of those overheating GPU's. The shop shut down two years ago because the recession hit the owner hard , but we were getting lots of business up to a year before the shop closed when people just couldnt afford computer services anymore.
solid_warlord  +   1064d ago
nVidia had always been rip offs...they overcharge everyone. Microsoft cut production of original xbox 7months before launch of xbox360 because of issues with nVidia. I read article 2 years ago about why PS3 was still more expensive, it claimed nVidia was still pricing its GPU higher for a 5 year old chip at the time. Nvidia lost a lot of money not putting thete chips in next gen systems. A console remains static for 5-9 years. During its cycle, it would have been better to make money than not make money at all. Both Ps4/720 are likely to have AMD chips and both consoles are likely to sell 150-190 million combined. That is a huge profit for AMD in the long run. How can nVidia not claim its not worth the cost. They are just money hungry biatch. AMD profit for 2013 should increase, too bad nVidia has lost gaining any profit from next gen. AMD is the bigger winner here, devs will now be comfortable with AMD chipsets and maybe drivers for there PC GPU will be better supported than nVidia's.
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ravinash  +   1063d ago
two words... Sour grapes!
GrizzliS1987  +   1063d ago
this is how i see it. The ps4 is rumored to be one of the last gen of consoles, making its potential sales up to 150 million plus! maybe even 200 million consoles sold over its life span. If Nvidia made a single dollar of profit, it would be a cool 200 million. Realistically, your looking at way more then a single dollar. so multiply 5 bucks gives u a billion. To turn down such an offer is in my opinion retarded.
Ju  +   1063d ago
Nvidia is just stubborn. I guess they'd like to do their own stuff. Well, we'll see how much Project Shield will cost, and how their next gen Tegra performs. Tegra3 was the one and only - and eventually got spanked by pretty much every other ARM chip. But they sure talk a lot...and never show.
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aquamala  +   1063d ago

let's use your numbers of PS4 selling 200 million units and Nvidia making 1 dollar of profit on each. 200 million dollars over 10 years is really not much money, nVidia makes 100-200 million dollars in profit every quarter!
hesido  +   1063d ago
Nvidia doesn't own an X86 license, so any solution they provide would require a separate GPU from a separate provider. Thanks to AMD, we have CPU-GPU (APU) with unified access to RAM.

Also, NVidia screwed Sony with RSX. As a PS fan, that was my opinion from the beginning of PS3 era, not because Sony now chose AMD :)
shutUpAndTakeMyMoney  +   1063d ago
"If Nvidia had his stuff inside PS4, then it would be so much more worth... of cause company who dosent get money says that other company stuff is not worth..."

Well to be fair. NVIDA >>>> AMD

Intel 4 core > AMD 8 core

pS4 looks great though.
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Kingnichendrix  +   1063d ago
Thats no true I sold my intel i5 3750k to get and amd 8 core fx processor for less that i resold my i5 and my computer is noticably faster and my windows indexing has increased as well as far cry 3 having a higher frame rate
HyperBear  +   1063d ago
actually @shutUpAndTakeMyMoney is right and wrong. For desktop/gaming PC's, the Intel 3570K does slightly outperform the AMD FX 8350 Black Edition:

Having said that, Yes from my experience Intel and Nvidia are great for Gaming Rigs and Desktop PCs, however, in the case of console hardware, AMD has been more relevant than Nvidia has. AMD helped with the Gamecube, Wii, Wii U, Xbox 360 and now PlayStation 4 and more-than-likely Xbox 720.

I think going with AMD was a smart move for Sony for PS4. They partnered with AMD to build a custom-made 8-core APU die, that's not even available in the market yet, and crammed lots of unique technologies like the secondary background chip, using DDR5 memory, decrease loading times/resume play functionality, etc. and all while keeping costs down so they can manufacture and sell at reasonable/profitable price.
N0S3LFESTEEM  +   1063d ago
"If Nvidia had his stuff inside PS4, then it would be so much more worth... of cause company who dosent get money says that other company stuff is not worth..."

Where did you find that horrid excuse for a sentence?
bigfish  +   1063d ago
nvidia are the worst chip company ever, glad sony ditched em
iGamerZero24  +   1063d ago
That's a no brainier comment !

Signed CEO

AMD Chips !

Nitrox  +   1063d ago
WOW, Sony fandom attack!!! The title is a little misleading to anyone who knows nothing about business, and didn't read the article...

Ultimately, the "cost" being referred to is the opportunity cost, or the things that Nvidia would have to give up to pursue a deal with Sony.

From article: "We're building a whole bunch of stuff," continued Tamasi, "and we had to look at console business as an opportunity cost. If we say, did a console, what other piece of our business would we put on hold to chase after that?"

THEY ARE NOT talking about PS4 being/not being worth the cost to consumers. They are talking about not wanting to put other projects on hold so they could build a chip for the PS4, to do so would require a bit extra incentive ($$$) which Sony didn't want to agree to. This is how business works people!

So many idiot fanboys running at the mouth about this after only reading the one sentence summary...
LessThan2Tflops  +   1063d ago
Just a trolling headline, should've said "ps4 deal is not worth the cost to us, says NVidia"
falcon79  +   1063d ago
It's not worth it i could of told u this,read this paragraph from a developer.

Sony is near the middle end part of their Project Orbis, their next generation PS4. It will not be called Playstation 4, teams have started to call the final name as Omni. Omni will reflect their new hardware and content delivery philosophy. Omni will be “very capable” of doing modern day graphics compared to a Direct X 11 level of technology like Unreal Engine 4 and Frostbite 2. Compared to Wii U, it is better, but not the biggest leap in the world according to developer friends of mine. The key is the Omniviewer, a thin, lite and slick head mounted autosteroptic display that can track the users head and presents a 360 image view with semi transparent AMOLED screens. This can turn any TV into a 3D TV, as well as add extra augmented reality information outside of the TV screen. One application from an entertainment perspective seeing movies in 2k, 4k or IMAX resolutions as their original size where you have to move your head to look at the full picture being displayed. Can also synch with the Vita.

thats from IGN. so not a big leap from WiiU,ie it should be priced around wiiu a little more.
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mjk45  +   1063d ago
Considering it was unveiled as the PS4 and the tech is way ahead of the Wii U most of what you wrote is either very old or a fairytale.
Rainstorm81  +   1063d ago
You lost me's not called PS4 it's called Omni......So what was announced Feb 20th?
WitWolfy  +   1063d ago
LOL!! Loved this part..

"This can turn any TV into a 3D TV, as well as add extra augmented reality information outside of the TV screen."

How gullible do you have to be to believe this?
ATi_Elite  +   1063d ago
I agree with Nvidia
Nvidia is in fact doing so much other stuff right now with CUDA, Kepler, Cloud, and Tegra that I totally agree it doesn't make sense to tie up resources for the consoles.

AMD on the other hand are a distant 2nd place to Intel and Nvidia so AMD making console chips is a NO BRAINER!!!

AMD's GPU's are GREAT and have easily won this round as the HD7970GHZ card is a MONSTER.

The consoles will have great GPU's for sure!!!
kevnb  +   1063d ago
amd lost again because it seems all they care about are benchmarks.
kevnb  +   1063d ago
oh god, the sony fans are going to burn down anything to do with nvidia now... Go ahead and keep your shitty amd apu with all the ram in the world, its still crap.
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ATi_Elite  +   1063d ago

Yeh compared to any current Gen Intel, those APU's are GARBAGE!!!!

I got an Internets worth of benchmarks to back that up too for all the RAGE DISAGREERS.

good for Tablets, cheap Laptops, and a gaming only system but for True Multitasking.........NO WAY!!

(Remember consolers PC Gamers do more than play Games so when we build our PC's it's for other stuff too)
FamilyGuy  +   1063d ago
The headline is a false attention grabber. Makes it sound like PS4 isn't worth what Sony plan to charge for it. Gaming needs better journalism. smh
NonApplicable  +   1063d ago
While agree that the headline is poor, I don't think the author was intentionally being a sensationalist. Honestly if it was called, "Sony too cheap to partner with Nvidia?", the article would have gotten just as many hits while still alluding to actual content.

I just blame the stupidity of the writer.
Qrphe  +   1063d ago
This is being taken out of context. What nVidia means is that, from what Sony was offering to them, for them to develop for the PS4 wasn't worth what they call the opportunity cost.
fatstarr  +   1063d ago
sounds like sony was pushing a cheap ass deal and they weren't biting . AMD/ATI is fighting for the scraps to stay relevant. regardless of what ever, sony is still gonna charge over 500$ for the ps4.

Nvidia is the way the PC community supports them so its all good.
lilbrat23  +   1063d ago
The problem with Nvidia is that they are getting to GREEDY. I would be saying the same thing is Sony didn't want to pay me what I want for an item I sell. I think if Sony would go to high in paying for items the price on the system will also go up. Maybe Sony is realizing that people don't really want to be $600 or $700 for a system. I believe they learn that after the PS3.
papashango  +   1063d ago
you don't really know what Sony offered Nvidia. It could have been a laughable amount for all you know.

Nvidia has a hand in just about all areas of the technology world right now. The PS3 only went to show that they might see a return on their investment years down the road if at all. From a business standpoint it's a safe, smart move.

AMD doesn't have the luxury of being safe right now. They need to hit it big and soon or they will continue to bleed. This was a no brainer for AMD no matter how much or little Sony offered.
Scary69  +   1063d ago
You are right we don't know what was offer. But if Sony is trying to make an affordable system and make a profit they need to make an offer where all parties will win. I don't recall when the PS3 was first release at $600 it selling off the shelves majority waited until a price drop.
showtimefolks  +   1063d ago
They said consoles which include ms-Xbox and sonys ps4

They messed up for ms with original Xbox so I don't think any console maker was looking to go with them to begin with
MuhammadJA  +   1063d ago
And as always, you PS3 fanboys are quick to bash Nvidia and defend the competition even though you know nothing about GPUs in the first place.
Despair666   1064d ago | Immature | show | Replies(3)
NYC_Gamer  +   1064d ago
I would have liked Nvidia to be inside of the PS4 but they didn't like the numbers presented...AMD could really use the funds anyway since they are doing poor in the market as of late..
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Ju  +   1063d ago
Well, AMD had the better offer anyway. NVidia doesn't have a CPU and no integrated circuit. ARM (even A15) wouldn't cut it. And AMD was working on their APUs anyway. I can imagine that was right on their road map and they used the Sony funds to build their next gen APUs. I'm quite certain of it. We'll see down the road, but I guess it might not have AMD pulling resources from their projects in the pipeline. Quite the opposite, they could use this to merge into their current chips roadmap. I guess (see Richland and next gen Kaveri).
Upbeat  +   1064d ago
nV saying that they can concentrate on other areas of the market is a LOL moment, because there isnt another electronic market as large as the console war. I mean Millions upon Millions of both consoles are going to be sold, and hopefully both platforms will do very well and this will lead to AMD getting a better name for themselves aswell.
Fishy Fingers  +   1064d ago
Guess Nvidia figured its better to make a decent profit in a smaller market sector than very little profit in a larger sector.

And lets be honest, those other sectors (mobile mainly) are the faster growing.

Sounds like, manufacturers and consumers along get more bang for their buck from AMD.

Edit: lol speedy disagrees. Sorry I meant to say clearly Nvidia are just butthurt.
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boing1  +   1064d ago
I don't follow the logic. So it's better to be just on smaller market than on smaller and larger?
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Fishy Fingers  +   1064d ago
If your profit margin is greater, yes. It's simple, you offer your price, consumer says yes or no, in this case Sony said no.

They can only reduce their bottom line so far before its counter intuitive to what your doing.
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Th4Freak  +   1064d ago
The only market where they can make any profit right now is the Laptops market because AMD has been kicking Nvidia's ass for 4 years now in the Desktop market and Tegra has no chance against Mali and Snapdragon. Oh wait I forgot about that awesome handheld, ye that must be it that will make them rich...
Upbeat  +   1063d ago
LOL COOL NAME, Yeah AMD even in the pc market are allot cheaper and personally i think more bang for the buck to be honest, but again that's just my opinion.
MYSTERIO360  +   1064d ago
It seems Nvidia got a bit greedy but i do understand were they're coming from. Guess MS must of out bid Sony (if nvidia has partnered with MS) in regards to what was put on the table to Nvidia, they seemed only interested in manufacturing for one of the two.
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PirateThom  +   1064d ago
Actually, that's the odd thing. MS, if rumours are to be believed, are going AMD as well.
koehler83  +   1064d ago
All signs point to MS using AMD for their next box too.

And considering there's no price announced for the PS4, the cost comparison is irrelevant either way.

It's just nVidia overtly QQing that they didn't get the contract this generation.
cloud 279  +   1064d ago
I believe I read here that next xbox will also include hardware from AMD.
Knight_Crawler  +   1063d ago
Funny how rumors are facts on N4G when it makes the 720 specs look less powerful than the PS4 but when rumor specs of a beast 720 are brought up the Sony camp quickly dismisses the rumor -__-
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Rainstorm81  +   1063d ago
Works the same both ways...... You still have people holding on to PS4 rumors from before feb 20th , hoping they lied at the unveil......

Welcome to N4G....where fanboys on all sides are equally delusional....
lovegames718  +   1064d ago
Nvidia hasnt partnered with Microsoft lol that hasnt ever even been talked about. The gaf site is the place to go where most rumors are legit because devs and ppl in the know how actually have accounts there. Microsoft is also working with AMD. Get up to speed Nividia is charging too much and AMD parts are just as good for less. Its like Sony with their vios computers that cost and arm and a leg but i can get a gateway computer that does more for way less.
Qrphe  +   1063d ago
They worked on the Xbox just like they worked on the PS3. Microsoft and Sony both switched to AMD with the 360 and PS4.
Jadedz  +   1064d ago
Though on the business side...
Of things, Nvidia's doing better than AMD at the moment;

''AMD will be hoping that its PS4 business pays off, having recently fallen on hard times. Earlier this week it sold its Austin-based HQ for $164 million to raise cash, while a leading analyst called it "un-investable" following an operating loss of $131 million in its quarterly earnings report.

In Nvidia's latest earnings call, the company posted a profit of $174 million.''
DwightOwen  +   1063d ago
GTFOUTTAHERE and take your damn facts with you! THIS! IS! FAN-BOY LAAAAAAAAAAANNDD!!!!!!

*Spartan-kicks Jadedz down a conveniently placed well*
Vickistheman  +   1064d ago
nVidia's butturt they didn't get contracts with Nintendo, Sony or MS for next-gen. AMD went for the clean sweep.

Which means, AMD chips will be inside at the very least 200 million consoles next-gen. nVidia, zero. Ouch.

Edit: Unless MS goes with nVidia, which rumours suggest otherwise.
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IK IR Y IP T  +   1064d ago
Reguardless u get the most bang for ur buck with nvidida !
Fishy Fingers  +   1064d ago
Ha, it's actually the other way around.

Although when it comes to PC I always pay that bit more for Nvidia, purely because of they're driver support is much better. But that won't really effect a console manufacturers decision.
duplissi  +   1064d ago
off topic, but as of late it seems amd is getting their act together with drivers. 12.11 to 13.2 have all been fantastic.
koehler83  +   1063d ago

People still associate Radeon with ATI. They've never even given the brand a chance since the AMD acquisition. They don't even acknowledge the difference.
thecurseddevil  +   1064d ago
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miyamoto  +   1064d ago
Tr10wn  +   1063d ago
hahaha that was funny but everyone knows linus is butthurt.
Hazmat13   1064d ago | Immature | show | Replies(1)
first1NFANTRY  +   1064d ago
lol their just upset cause Sony struck a deal with AMD. With the amount of attention the ps4 is getting, they sure did miss out on a megaton marketing campaign. I'm sure the ps4 will make AMD a huge amount of profit.
Kaiou  +   1064d ago
Well , that's a double loss for Nvidia because now that the AMD chip is ready they will just enjoy selling it for the next 5-10 years AND use that money to combat Nvidia's cards.
#13 (Edited 1064d ago ) | Agree(5) | Disagree(0) | Report | Reply
tachy0n  +   1063d ago
last time i checked employees were giving away lots of documents from AMD to NVIDIA..

if the x720 comes with Nvidia hardware it is guaranteed that hardware will be better than the one in the PS4....
Sevir  +   1064d ago
Its not surprising to me that they feel this way
nvidia did chips for the original Xbox and the PS3, Sony invested all the profits and then some into IBM Toshiba and NVidia with the RSX. After an investment like that the PS3 put Sony in the red for years long after the release. After a hefty price tag and not a clear run away success like the PS2, even though the PS3 is a successful platform, There was no chance Sony would go with NVidia as the solution this time around.

Not for the hardware setup they wanted. especially Since NVidia doesn't do CPUs
Death  +   1064d ago
Nvidia refused to lower the price of the GPU in original Xbox as production costs came down which is one of the main reasons Microsoft pulled the plug early on the Xbox. For the 360 Microsoft went with AMD since their proposal included cost scaling as production increased and costs decreased. Both make great GPU's, but AMD makes it easier to do business. Hopefully this pays off for AMD in the long run. I personally prefer AMD's cards for my PC over Nvidia's but I do know realistically there really isn't much of a differance and you can't go wrong with either companies offering. Just personal preferance.
mjk45  +   1063d ago
The truth is Sony wanted to use a custom cell approach for both the cpu and gpu but couldn't get it to work . so they went to NVidia and knowing about the pricing problems with MS made it so they licensed the tech and gained any cost saving from future shrinkage themselves rather than being stuck like MS paying the same even when manufacturing costs dropped , and it wasn't that long ago that the head of NVidia praised the Sony partnership how things change , still the real reason SOny went with AMD is the APU HSA solution
josephayal  +   1064d ago
I need my money Back
NastyLeftHook0  +   1064d ago
your right nvidia...

its worth more! this is sony quality.
Hufandpuf  +   1064d ago
Nvidia is better than AMD.
cee773  +   1063d ago
Yet nvidia sucks at the same time they have always been strick with these consoles and royalty rates ps3 could have been cheaper than it is now if nvidia allowed Sony to put the RSX and cell on A single silicone like Microsoft have done with xenon and xenos in the 360 nvidia are simply too money hungry .
valormeer  +   1064d ago
Indeed Nvidia are just clearly playing the " They don't use us so they are rubbish "
EffectO  +   1064d ago
No shit,rumor has it that PS4 chip is as cheap as possible.AMD is not in a good financial position at them moment so I guess they don't have much choice.Nvidia is also notoriously hard to work with.

One thing is for sure,AMD is not going to make much money from PS4 chip directly.Maybe indirectly through increased brand awareness and software tailored towards AMD design quirks...we'll see how it goes
#18 (Edited 1064d ago ) | Agree(4) | Disagree(11) | Report | Reply
SlyFamous02  +   1064d ago
"One thing is for sure,AMD is not going to make much money from PS4 chip directly"

Can you give link to this?
Kaneda  +   1063d ago
I think what he said.. according to Nvidia that making chip for console doesn't make profit and they spend a lot of resource on it, but AMD did it because the want to improve their brand, instead doing it for profit. Slap those AMD logo on PS4 box and casing.. console gamers will imprint that logo in to their head... and eventually buy AMD products...
EffectO  +   1063d ago
Because if that mattered then AMD would not be in a bad situation today.The bulk of their business is selling PC parts not collecting royalties from consoles.

360 and Wii certainly didn't make them swim in money(175 million consoles).I don't see why would that change with PS4.
#18.1.2 (Edited 1063d ago ) | Agree(2) | Disagree(1) | Report
cee773  +   1063d ago
amd will make more off ps4 simply because they make the cpu and gpu in the ps4. on the xbox 360, wii and wii U they only make the gpu so of course the profit margin will be higher its common sense they have more to gain from this console deal than the previous deals before it.
KingKevo  +   1064d ago
I'm sure Sony talked to both companies and maybe Sony wasn't too happy about the work with Nvidia on the PS3, but we can be sure that Sony made the best deal and in the end they have choosen the company they were the most happy with, this time it's AMD. Now maybe Nvidia is a bit pissed because having a GPU in a console means safe money in the bank for a long time. I would have been surprised if they said the PS4 looked great (implying that it looked great with that AMD chip inside). BUT, they could have just shut the hell up about it.
MrAnderson  +   1064d ago
We don't know the price...
coolmast3r  +   1064d ago
Nvidia, I loved and love and will always love you very f-g much but why say this bullsh1t? I don't get it. You should just have stayed calm and silent. Come on.
DragonKnight  +   1064d ago
Sony obviously didn't want to make gamers pay as much for the PS4 as they did for the PS3 and it seems didn't want to compromise with nVidia. A loss for nVidia is a win for Sony, AMD, and most likely us as the gamers who won't have to pay more because of this decision.

Saying it's "not worth the cost" though makes nVidia seem pretty childish and, in this case, it should be Sony saying "it's not worth the cost to work with nVidia" as Sony would be the one taking the larger hit if they did partner up and agree to nVidia's obviously larger price.
Death  +   1063d ago
Console hardware is typically sold at a loss. The initial cost differances on any componant is less important than the long term costs. Nvidia and Microsoft had a legal battle over costs with the original Xbox production. AMD has proven to be more flexible with long term production costs which is probably a big factor in both Sony and Microsofts decision.
DragonKnight  +   1063d ago
Well in the end, any savings for Sony can be of potential benefit for us in the end. It may translate to better marketing, which could lead to more game sales. It may translate to more content being put out. It could even translate to earlier price drops. In any event, Sony doubtlessly considered all avenues and felt AMD was better for their long term plans.
culpepper516  +   1064d ago
the article title is misleading, clearly nvidia means it isn't worth the cost to THEM, not the consumer
Sevir  +   1064d ago
Its not surprising to me that they feel this way
nvidia did chips for the original Xbox and the PS3, Sony invested all the profits and then some into IBM Toshiba and NVidia with the RSX. After an investment like that the PS3 put Sony in the red for years long after the release. After a hefty price tag and not a clear run away success like the PS2, even though the PS3 is a successful platform, There was no chance Sony would go with NVidia as the solution this time around.

Not for the hardware setup they wanted. especially Since NVidia doesn't do CPUs and they've already said they will not do console chips when they started focusing on Mobile Phone and Tablet markets. Considering the revenue they get from The Tegra Chipset It seems counter intuitive for them to make console chipset.

They clearly have the hardware, but NVidia has set themselves up to be premium chip makers but their premium comes way to high a price, and I think both MS and Sony opted against that with this gen of consoles especially after the flack ps3 got for starting out at $600.
pissed999   1064d ago | Trolling | show
Malice-Flare  +   1064d ago
heh, AMD just got more mindshare, being the chosen parts supplier for all consoles. now nVidia only has the mindshare of PC gaming ethusiasts which, while high margin, is becoming more and more niche...

plus, their tech is expensive and their licensing policies are horrid...
Kaizin514  +   1064d ago
This probably isn't a complete loss for NVIDIA considering they announced last week that PhysX and APEX are going to be used in PS4. But yea, not having NVIDIA's actual hardware in the systems could hurt them a little bit. I think they will be fine in the long run though, especially since their graphics cards are still a big "go to" for many PC builders (at least, that's what I have seen in experience... my opinion though).
CGI-Quality  +   1064d ago
Have some of you fully read the article? The title is very misleading, because they are, definitely, not saying "The PS4 isn't worth the cost".
Clarence  +   1064d ago
It seems more like they wanted Sony to pay out the a$$ for their tech. The worst part is their trying to slam Sony for choosing not to pay their high price. Lot of hating going on. Regardless the PS4 will be successful. Which in turn will make Nvidia look even more foolish
younglj01  +   1063d ago
After reading the article it just seems like NVidia wanted Sony too pay alot more then what their tech was worth.

And with so many developers praising the PS4...maybe it was smart for Sony too use AMD next-gen...
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