PS4 not worth the cost, says Nvidia

GS:Chip-maker Nvidia didn't want to work with Sony "at the price those guys were willing to pay".

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-Superman-1834d ago

If Nvidia had his stuff inside PS4, then it would be so much more worth... of cause company who dosent get money says that other company stuff is not worth...

zeal0us1834d ago

Pretty much sums it up that and Nvidia obviously wanted Sony to pay more $$$ for its hardware.

xHeavYx1834d ago

The more Sony spends making the console, the more us gamers would have to pay to get a PS4. Hopefully this means the PS4 will be below $400

shoddy1834d ago

And yet $1000 steambox i3 cpu worth it?

darx1834d ago

When did Valve announce their $1000.00 Steambox?

3GenGames1834d ago Show
Zhipp1834d ago

What do you mean by "i3?" Do you mean Intel's i3 CPU, or was that just a typo? The Piston is made by Xi3 and it's innards are AMD.

Also, this Nvidia exec just said that they(Nvidia) deemed the PS4 to be not worth the investment, NOT that it isn't worth the price that Sony is going to be selling it for.

Hydrolex1834d ago (Edited 1834d ago )

nvidia is only good when their new cards come out, other than that, AMD makes graphics cards as good as nvidia and they are a lot cheaper lol

guitarded771834d ago (Edited 1834d ago )

@ 3GenGames

Umm... yes it will be at that price. They are already taking pre-orders at SXSW in Austin, and it's $1,000 for the base model. They're giving $100 off for pre-orders during SXSW, but it's still $1,000. So don't call your detractors stupid, when you're the one who is obviously wrong.

joab7771834d ago

Duh...of course sony didnt want to pay that much and amd won the sweepstakes...with microsoft too. Next gen consoles will need a very particular pricepoint to sell and sony couldnt overpay.

Zhipp1834d ago

3GenGames isn't arguing that the Piston isn't $1000, he's arguing that Valve's Steambox will be cheaper--which it most likely will be.

Piston is backed by Valve, but it is not the Steambox. Valve will be making their own system with that name.

SephirothX211834d ago

That is the unofficial Steambox. There will be another one manufactured by Valve themselves.

The problem with the Steambox is it cannot run DirectX 11. Though I'd love if Valve worked on Open GL. If Open GL got more driver support and all pc games were avilable for linux, the Steambox would blow away the competition. Simply because, you cannot beat Linux. You cannot beat the power of open source!

Larry L1834d ago (Edited 1834d ago )

Nvidia is only even saying anything about this because they're being asked, and they're of course going to sound SLIGHTLY bitter because a rival won the contract. And they don't even really sound bitter, they just stated the truth that Sony and them couldn't come to a deal on component cost.

It's not surprising at all considering we the gamers made it loud and clear that a $600 console just isn't acceptable. Therefore we aren't going to get expensively integrated PS3 hardware, and Sony has to get good parts at the absolute cheapest price.

NVidia really had no chance with at least Sony this gen because of the 2 factors above on Sony's end then multiplied by the fact that AMD is in desperation mode to get money flowing in the door. And there aren't many better ways to get some money flowing into a hardware company than getting a contract with a console manufacturer. It's guaranteed money for about 10 years, and not only did AMD get the contract for Sony's next hardware but also MS's....which is HUGE imo for AMD. That's 20 years worth of huge cash flow for the investment into basically one single design proccess.

My only concern is if AMD is taking on too much at once considering their financial situation. I'm keeping my fingers crossed that AMD's desperation mode doesn't result in inferior production.

darthv721834d ago

they make good products but sometimes i get the feeling they are too big for their own ego. They need a good knocking down a peg or two once in a while to keep them grounded.

If not, they will continue this trend of making themselves out to be bigger and better than they really are. That kind of company structure cant really be good for business.

I dont know if it was greed or if they really thought their chips were worth what they were asking. Obviously MS got out of the deal which lead to the demise of the xbox. Sony is feeling the sting like MS which is probably what lead them to discussions with ATI/AMD.

I only have one dislike for Nvidia and that was they were responsible for the demise of 3dfx. But i guess it wasnt all bad as they did (sort of) resurrect the idea of SLI (i know its not exactly the same) that 3dfx had come up with in utilizing multiple video cards to combine the output of a video signal to the screen.

I still have my dual voodoo2 pc for playing old school dos/windows games that supported GLide. Ahh...good times.

papashango1834d ago (Edited 1834d ago )

"they make good products but sometimes i get the feeling they are too big for their own ego. They need a good knocking down a peg or two once in a while to keep them grounded. "

Spoken like someone who has no idea of how the pc hardware market works.

Nvidia and AMD trade blows CONSTANTLY. It's a highly competitive market. There is no time for huge ego's in their business.

My guess is Nvidia didn't want to sell at a loss like Sony will probably be doing again here.

darthv721834d ago

you are right. i have been out of the pc market for several years. But it is like any other market where competition breeds innovation.

I remember the days of intel and AMD. AMD was always in Intel shadow on the CPU side. Until AMD beat intel to the 1000MHz goal first. It was a humbling experience for intel.

It lead to not only a new drive in their competitive step but also changes to their company as a whole. Changes for the better in the end. AMD helped Intel become a better intel while not inflating their company "ego".

I use ego as it just sounds better and is more relatable. you can use a different word if you like but these companies do have ego's that can become so overwhelming that instead of projecting confidence, it projects arrogance.

I agree with your last part. Nvidia is about profits (as all companies are) and selling their product at a loss might not have been in their best interest. But now, instead of selling at a loss, they wont be selling at all (to the console market that is).

Maybe that is a good thing as they can refocus their efforts on the ever changing PC gpu landscape.

Ashlen1834d ago (Edited 1834d ago )

I think Nvidia should re-assess there perspective seeing as MS, Sony and Nintendo decided to pass them by. I mean certainly there has to be money to be made with one of those three.

As a consumer i'd prefer AMD to have the business so i'm happy with the result. AMD can use all the help it can get to stay competitive with Nvidia and Intel. It wouldn't benefit the consumer in any way for either of those two to hold monopolies on either of there markets.

knowyourstuff1833d ago

Yeah the title is very misleading and fishing for hits. What the Nvidia person said was that it wasn't worth the price Sony was offering to do business, thus it wasn't worth the "opportunity cost" which is different than just "cost".

Opportunity cost is an economics term describing the things you give up for the choices you make. If Nvidia does business with Sony and Microsoft, the opportunity cost is not being able to do business with other companies since you only have so many resources. Other companies who aren't catering to whiny gamers who aren't willing to pay more than $500 for a new consoles will be able to offer more money to Nvidia for chips since their customers are willing to pay more, like PC owners.

andibandit1833d ago

Long story short is that Sony's numbers have been in the read for years and had to make cuts somewhere.

steve30x1833d ago

@ shoddy : You made the common mistake of a person that doesnt know anything about PC's by calling the computer the CPU. The CPU is the Central Processing Unit Chip inside the computer.

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1834d ago Replies(8)
solid_warlord1834d ago (Edited 1834d ago )

nVidia had always been rip offs...they overcharge everyone. Microsoft cut production of original xbox 7months before launch of xbox360 because of issues with nVidia. I read article 2 years ago about why PS3 was still more expensive, it claimed nVidia was still pricing its GPU higher for a 5 year old chip at the time. Nvidia lost a lot of money not putting thete chips in next gen systems. A console remains static for 5-9 years. During its cycle, it would have been better to make money than not make money at all. Both Ps4/720 are likely to have AMD chips and both consoles are likely to sell 150-190 million combined. That is a huge profit for AMD in the long run. How can nVidia not claim its not worth the cost. They are just money hungry biatch. AMD profit for 2013 should increase, too bad nVidia has lost gaining any profit from next gen. AMD is the bigger winner here, devs will now be comfortable with AMD chipsets and maybe drivers for there PC GPU will be better supported than nVidia's.

ravinash1834d ago

two words... Sour grapes!

GrizzliS19871834d ago

this is how i see it. The ps4 is rumored to be one of the last gen of consoles, making its potential sales up to 150 million plus! maybe even 200 million consoles sold over its life span. If Nvidia made a single dollar of profit, it would be a cool 200 million. Realistically, your looking at way more then a single dollar. so multiply 5 bucks gives u a billion. To turn down such an offer is in my opinion retarded.

Ju1834d ago (Edited 1834d ago )

Nvidia is just stubborn. I guess they'd like to do their own stuff. Well, we'll see how much Project Shield will cost, and how their next gen Tegra performs. Tegra3 was the one and only - and eventually got spanked by pretty much every other ARM chip. But they sure talk a lot...and never show.

aquamala1834d ago


let's use your numbers of PS4 selling 200 million units and Nvidia making 1 dollar of profit on each. 200 million dollars over 10 years is really not much money, nVidia makes 100-200 million dollars in profit every quarter!

hesido1834d ago

Nvidia doesn't own an X86 license, so any solution they provide would require a separate GPU from a separate provider. Thanks to AMD, we have CPU-GPU (APU) with unified access to RAM.

Also, NVidia screwed Sony with RSX. As a PS fan, that was my opinion from the beginning of PS3 era, not because Sony now chose AMD :)

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shutUpAndTakeMyMoney1834d ago (Edited 1834d ago )

"If Nvidia had his stuff inside PS4, then it would be so much more worth... of cause company who dosent get money says that other company stuff is not worth..."

Well to be fair. NVIDA >>>> AMD

Intel 4 core > AMD 8 core

pS4 looks great though.

Kingnichendrix1834d ago

Thats no true I sold my intel i5 3750k to get and amd 8 core fx processor for less that i resold my i5 and my computer is noticably faster and my windows indexing has increased as well as far cry 3 having a higher frame rate

HyperBear1834d ago

actually @shutUpAndTakeMyMoney is right and wrong. For desktop/gaming PC's, the Intel 3570K does slightly outperform the AMD FX 8350 Black Edition:

Having said that, Yes from my experience Intel and Nvidia are great for Gaming Rigs and Desktop PCs, however, in the case of console hardware, AMD has been more relevant than Nvidia has. AMD helped with the Gamecube, Wii, Wii U, Xbox 360 and now PlayStation 4 and more-than-likely Xbox 720.

I think going with AMD was a smart move for Sony for PS4. They partnered with AMD to build a custom-made 8-core APU die, that's not even available in the market yet, and crammed lots of unique technologies like the secondary background chip, using DDR5 memory, decrease loading times/resume play functionality, etc. and all while keeping costs down so they can manufacture and sell at reasonable/profitable price.

N0S3LFESTEEM1833d ago

"If Nvidia had his stuff inside PS4, then it would be so much more worth... of cause company who dosent get money says that other company stuff is not worth..."

Where did you find that horrid excuse for a sentence?

bigfish1834d ago

nvidia are the worst chip company ever, glad sony ditched em

iGamerZero241834d ago

That's a no brainier comment !

Signed CEO

AMD Chips !


Nitrox1834d ago

WOW, Sony fandom attack!!! The title is a little misleading to anyone who knows nothing about business, and didn't read the article...

Ultimately, the "cost" being referred to is the opportunity cost, or the things that Nvidia would have to give up to pursue a deal with Sony.

From article: "We're building a whole bunch of stuff," continued Tamasi, "and we had to look at console business as an opportunity cost. If we say, did a console, what other piece of our business would we put on hold to chase after that?"

THEY ARE NOT talking about PS4 being/not being worth the cost to consumers. They are talking about not wanting to put other projects on hold so they could build a chip for the PS4, to do so would require a bit extra incentive ($$$) which Sony didn't want to agree to. This is how business works people!

So many idiot fanboys running at the mouth about this after only reading the one sentence summary...

LessThan2Tflops1834d ago

Just a trolling headline, should've said "ps4 deal is not worth the cost to us, says NVidia"

falcon791834d ago (Edited 1834d ago )

It's not worth it i could of told u this,read this paragraph from a developer.

Sony is near the middle end part of their Project Orbis, their next generation PS4. It will not be called Playstation 4, teams have started to call the final name as Omni. Omni will reflect their new hardware and content delivery philosophy. Omni will be “very capable” of doing modern day graphics compared to a Direct X 11 level of technology like Unreal Engine 4 and Frostbite 2. Compared to Wii U, it is better, but not the biggest leap in the world according to developer friends of mine. The key is the Omniviewer, a thin, lite and slick head mounted autosteroptic display that can track the users head and presents a 360 image view with semi transparent AMOLED screens. This can turn any TV into a 3D TV, as well as add extra augmented reality information outside of the TV screen. One application from an entertainment perspective seeing movies in 2k, 4k or IMAX resolutions as their original size where you have to move your head to look at the full picture being displayed. Can also synch with the Vita.

thats from IGN. so not a big leap from WiiU,ie it should be priced around wiiu a little more.

mjk451834d ago

Considering it was unveiled as the PS4 and the tech is way ahead of the Wii U most of what you wrote is either very old or a fairytale.

Rainstorm811833d ago

You lost me's not called PS4 it's called Omni......So what was announced Feb 20th?

WitWolfy1833d ago

LOL!! Loved this part..

"This can turn any TV into a 3D TV, as well as add extra augmented reality information outside of the TV screen."

How gullible do you have to be to believe this?

ATi_Elite1834d ago

Nvidia is in fact doing so much other stuff right now with CUDA, Kepler, Cloud, and Tegra that I totally agree it doesn't make sense to tie up resources for the consoles.

AMD on the other hand are a distant 2nd place to Intel and Nvidia so AMD making console chips is a NO BRAINER!!!

AMD's GPU's are GREAT and have easily won this round as the HD7970GHZ card is a MONSTER.

The consoles will have great GPU's for sure!!!

kevnb1834d ago

amd lost again because it seems all they care about are benchmarks.

kevnb1834d ago (Edited 1834d ago )

oh god, the sony fans are going to burn down anything to do with nvidia now... Go ahead and keep your shitty amd apu with all the ram in the world, its still crap.

ATi_Elite1833d ago


Yeh compared to any current Gen Intel, those APU's are GARBAGE!!!!

I got an Internets worth of benchmarks to back that up too for all the RAGE DISAGREERS.

good for Tablets, cheap Laptops, and a gaming only system but for True Multitasking.........NO WAY!!

(Remember consolers PC Gamers do more than play Games so when we build our PC's it's for other stuff too)

FamilyGuy1834d ago

The headline is a false attention grabber. Makes it sound like PS4 isn't worth what Sony plan to charge for it. Gaming needs better journalism. smh

NonApplicable1834d ago

While agree that the headline is poor, I don't think the author was intentionally being a sensationalist. Honestly if it was called, "Sony too cheap to partner with Nvidia?", the article would have gotten just as many hits while still alluding to actual content.

I just blame the stupidity of the writer.

Qrphe1834d ago

This is being taken out of context. What nVidia means is that, from what Sony was offering to them, for them to develop for the PS4 wasn't worth what they call the opportunity cost.

fatstarr1834d ago

sounds like sony was pushing a cheap ass deal and they weren't biting . AMD/ATI is fighting for the scraps to stay relevant. regardless of what ever, sony is still gonna charge over 500$ for the ps4.

Nvidia is the way the PC community supports them so its all good.

lilbrat231834d ago

The problem with Nvidia is that they are getting to GREEDY. I would be saying the same thing is Sony didn't want to pay me what I want for an item I sell. I think if Sony would go to high in paying for items the price on the system will also go up. Maybe Sony is realizing that people don't really want to be $600 or $700 for a system. I believe they learn that after the PS3.

papashango1833d ago

you don't really know what Sony offered Nvidia. It could have been a laughable amount for all you know.

Nvidia has a hand in just about all areas of the technology world right now. The PS3 only went to show that they might see a return on their investment years down the road if at all. From a business standpoint it's a safe, smart move.

AMD doesn't have the luxury of being safe right now. They need to hit it big and soon or they will continue to bleed. This was a no brainer for AMD no matter how much or little Sony offered.

Scary691833d ago

You are right we don't know what was offer. But if Sony is trying to make an affordable system and make a profit they need to make an offer where all parties will win. I don't recall when the PS3 was first release at $600 it selling off the shelves majority waited until a price drop.

showtimefolks1833d ago

They said consoles which include ms-Xbox and sonys ps4

They messed up for ms with original Xbox so I don't think any console maker was looking to go with them to begin with

MuhammadJA1833d ago

And as always, you PS3 fanboys are quick to bash Nvidia and defend the competition even though you know nothing about GPUs in the first place.

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Despair6661834d ago ShowReplies(3)
NYC_Gamer1834d ago (Edited 1834d ago )

I would have liked Nvidia to be inside of the PS4 but they didn't like the numbers presented...AMD could really use the funds anyway since they are doing poor in the market as of late..

Ju1834d ago

Well, AMD had the better offer anyway. NVidia doesn't have a CPU and no integrated circuit. ARM (even A15) wouldn't cut it. And AMD was working on their APUs anyway. I can imagine that was right on their road map and they used the Sony funds to build their next gen APUs. I'm quite certain of it. We'll see down the road, but I guess it might not have AMD pulling resources from their projects in the pipeline. Quite the opposite, they could use this to merge into their current chips roadmap. I guess (see Richland and next gen Kaveri).

Upbeat1834d ago

nV saying that they can concentrate on other areas of the market is a LOL moment, because there isnt another electronic market as large as the console war. I mean Millions upon Millions of both consoles are going to be sold, and hopefully both platforms will do very well and this will lead to AMD getting a better name for themselves aswell.

Fishy Fingers1834d ago (Edited 1834d ago )

Guess Nvidia figured its better to make a decent profit in a smaller market sector than very little profit in a larger sector.

And lets be honest, those other sectors (mobile mainly) are the faster growing.

Sounds like, manufacturers and consumers along get more bang for their buck from AMD.

Edit: lol speedy disagrees. Sorry I meant to say clearly Nvidia are just butthurt.

boing11834d ago (Edited 1834d ago )

I don't follow the logic. So it's better to be just on smaller market than on smaller and larger?

Fishy Fingers1834d ago (Edited 1834d ago )

If your profit margin is greater, yes. It's simple, you offer your price, consumer says yes or no, in this case Sony said no.

They can only reduce their bottom line so far before its counter intuitive to what your doing.

Th4Freak1834d ago

The only market where they can make any profit right now is the Laptops market because AMD has been kicking Nvidia's ass for 4 years now in the Desktop market and Tegra has no chance against Mali and Snapdragon. Oh wait I forgot about that awesome handheld, ye that must be it that will make them rich...

Upbeat1834d ago

LOL COOL NAME, Yeah AMD even in the pc market are allot cheaper and personally i think more bang for the buck to be honest, but again that's just my opinion.

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MYSTERIO3601834d ago (Edited 1834d ago )

It seems Nvidia got a bit greedy but i do understand were they're coming from. Guess MS must of out bid Sony (if nvidia has partnered with MS) in regards to what was put on the table to Nvidia, they seemed only interested in manufacturing for one of the two.

PirateThom1834d ago

Actually, that's the odd thing. MS, if rumours are to be believed, are going AMD as well.

koehler831834d ago

All signs point to MS using AMD for their next box too.

And considering there's no price announced for the PS4, the cost comparison is irrelevant either way.

It's just nVidia overtly QQing that they didn't get the contract this generation.

cloud 2791834d ago

I believe I read here that next xbox will also include hardware from AMD.

Knight_Crawler1834d ago (Edited 1834d ago )

Funny how rumors are facts on N4G when it makes the 720 specs look less powerful than the PS4 but when rumor specs of a beast 720 are brought up the Sony camp quickly dismisses the rumor -__-

Rainstorm811833d ago

Works the same both ways...... You still have people holding on to PS4 rumors from before feb 20th , hoping they lied at the unveil......

Welcome to N4G....where fanboys on all sides are equally delusional....

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