"It seems that these days not a single game can be announced by its developer/publisher without it blowing up in our faces, clawing for our attention and more importantly, our money.
I'm all for a good bit of marketing, it's fair game to get your product noticed. I prefer the 'guerrilla' marketing techniques myself, like when a publisher will scatter items that are relevant to a game's release around a few cities, leading to a crazed man hunt for a piece of gaming memorabilia.
However, I'm not too fond of games being hyped-up beyond what they are. Obviously we can't speak of hype without mentioning Bungie's sci-fi shooter Destiny. It had a polarizing effect among critics and players, due to high expectations born from irresponsible reporting from gaming's biggest publications after attending preview events, throwing around claims that it'll be the next Halo or bigger and better than Call of Duty and that it'll be the game of the decade - you get the picture.
But I don't really want to talk about Destiny, I enjoyed it and thought it was money well spent, end of." - TGC
As of right now, there are no monopolies in the games industry, and for the sake of the medium as a whole, they never should either.
And yet the biggest tech companies in America are essentially that. They buy up all the small comps only to kill them off and steal what they have, and if they can't buy em they bleed them to death.
INDIE Live Expo, Japan’s premiere online digital showcase series , will debut never-before-seen games & content updates across more than 100 titles on May 25th.
"The best games of the year and the creative teams behind them were in the spotlight at the grand award ceremony of the German Computer Game Award 2024." - German Computer Game Awards.