This past weekend saw record livestreams on Twitch thanks to Valve Software’s The International 3 and its $2.8 million prize pool and Blizzard Entertainment’s World Championship Series (WCS) Season 2 Regional Finals. Twitch reported 4.5 million unique viewers in one day on August 11. Over 550 million minutes were watched this past weekend with an average viewing time of over two hours per viewer. These types of numbers are finally attracting mainstream brands. On the heels of American Express launching a Riot Games League of Legends debit card comes Nissan’s first foray into eSports.
Nissan has partnered with Team Curse League of Legends players for an online campaign to promote the Versa Note through the Your Door To More social video contest, encouraging gamers to create short videos for the chance to win a $1,000 Amazon gift card and have their video appear in a Nissan commercial. Team Curse pro gamers are using their own massive social media outreach to spread the word on this promotion virally.
TNS: "A League of Legends game mode, Arena, will return with some major changes that may breathe some life for a stagnant game."
ESTNN writes: "Hwei, LeBlanc and Ryze stand above the rest as the strongest players in the League of Legends 14.8 mid-lane due to substantial buffs in their scaling, base damage and crowd control (CC) respectively."
ESTNN write: "Our updated guide on the latest champions coming to Summoner's Rift."
Having Nissan on board eSports is huge.
Wow DOTA internationals got numbers this high, I wonder how many viewers League of Legends World Series will get. Right now Seasonal's get's about 100-200k on average.
Curse also got a Nissan sponsership.