A portion of a This Is Wii U.com article:
"The Wii U name wasn’t well received by anyone at first. Neither the media, fans or analysts took to the name. It just sounded stupid, and with the months prior to E3, there were various rumours which had some amazing names. With that in mind, I believed it would be a good idea to look at what names would be better suited for the Wii U. Please note, this should be taken with a light-heart."