Miyamoto: Wii & Wii U Are White To Appeal To All Ages

GameInformer: "Last week at E3 2011, I had a chance to sit down and chat with video game luminary Shigeru Miyamoto. We’ll be posting the interview in full tomorrow, but to offer a glimpse, here’s what the creator of Donkey Kong, Mario, and Zelda had to say when asked why the Wii and Wii U aren’t as colorful as past Nintendo systems."

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callahan092714d ago

Not sure what that means, really. I'm in my 20's, and I like the black Wii. My parents are in their 60's and they have the black Wii, they like it. Kids like black. How is white any more all-ages than black?

Misterhbk2714d ago

I don't get it either. My PS3 is black, my Vita will be black. My 3DS is black. My 360 (before I sold it) was black. My little cousins have a black wii. I just dont get this at all. I suppose color doesn't really matter but that reasoning is dumb.

ChickeyCantor2713d ago (Edited 2713d ago )

Its not that "dumb".
Just look at how logos are and how their colors are associated.
Look at game covers, and look at how artists use color contrast to get the attention of the consumer.
Its more of a marketing trick rather than "it looks purty". I'm pretty sure they did some research at the psychological effect of colors. In fact that's what most companies do when they want to promote their product effectively.

DarkCharizard_2713d ago

Black 3DS? meh. Red one ftw!

Focker4202713d ago

Red is for prepubescent teens... just sayin

nopunctuation2713d ago

Wii is white to look like the ipod.

kaveti66162713d ago


red and yellow are proven to make people feel hungry.

mcdonald's and in&out and Carl's Jr. aren't trying to be racist.

White may have been proven by Nintendo researchers to be a more appealing color than black.

Can you put two and two together or shall I go on?

Knushwood Butt2713d ago

It's just Miyamoto being a mindless corporate slave once again.

Of course he is going to say that, because they've only shown the Wii U off in white.

He's hardly going to say grey appeals to all ages is he?

ChickeyCantor2713d ago (Edited 2713d ago )

You are just awful haha.
Its not like it was his decision on what color the console should be. He talks about research, obviously that dictated why their last consoles were completely white/glossy compared to their older consoles which were more color oriented.

Its not just the WiiU being white. Wii was white for a long time before it even got a black edition ( which they played brilliantly on, making it look like a new addition to the original white one)

Knushwood Butt2713d ago

He should really stick to talking about the games. That's what he's there for. Not the colour of plastic.

If white appeals to all ages, then why is there no white 3DS???

You see, it's just too easy to rip his comments apart because he's just reeling off corporate nonsense without even thinking about it.

Stick to the games Mr Miyamoto and leave the corporate waffle to Mr Iwata.

+ Show (1) more replyLast reply 2713d ago
Shackdaddy8362714d ago

I think they are just paranoid from their gamecube years...

nopunctuation2713d ago

Nintendo doesnt want to change things up too much after the success of the Wii. They are playing it safe and ripping of features from apple that people know they like. But being first will only mean that thier console will surely be outdated in the hardware area again, which will be thier downfall in an era where technology is demanded to be state of the art.

Fierce Musashi2714d ago (Edited 2714d ago )

That's ok with me and all but I would eventually like to see at least one different color down the road. A limited collectors edition with some special theme couldn't hurt either.

5119ent2713d ago

its obvious... Nintendo is racist against black consoles /s

newn4gguy2713d ago

Don't laugh at that! It was a terrible joke!

zackacloud2713d ago (Edited 2713d ago )


U r complex.

U need a doctor.

Because from black to white people in the end they r humen race.

And wars between countries results loss pf humen lives without saying if they r black or white.



5119ent2713d ago (Edited 2713d ago )

@newn4gguy im sorry...for the black consoles offended.....
btw im black if u wanna know

BrianC62342713d ago

I guess a color like black only appeals to a small age group? Is this a Japanese problem or something? I've never noticed a problem with color and age groups before.

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