Pocket Gamer:
It's ironic that while Steve Jobs doesn't want the App Store to be filled up by free Flash games, his enthusiasm for the new web standard HTML5 will enable something that's likely to annoy him a lot more.
As demonstrated for the first time by Italian distributor DS Effects, games coded in HTML5 can be played on your iDevice's browser without any requirement to go through Apple approvals or the App Store.
In fact, you can even download a shortcut icon for each game to your home screen so you can play them exactly as you would play an App Store delivered app.