Bing: Now With Visual Search

Hoping to further differentiate its new Bing search engine from market leader Google, Microsoft is moving away from the proverbial "10 blue links" that we so often associate with the search experience.

During a presentation at the TechCrunch 50 event in San Francsico, the company announced Bing Visual Search, a Silverlight-based feature that replaces those links with images. "A study conducted by Microsoft Research shows that consumers can process results with images 20% faster than text only results," Microsoft's Todd Schwartz explained.

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