World of Warcraft has the scope that would occupy most companies' resources entirely. Yet Blizzard is set to revive two of its franchises with the release of StarCraft II and Diablo III as well as its original online service Battle.net. Producing product at this level, while continuing to manage an MMO which at over 10 million subscribers still hasn't hit its peek, seems hard to imagine never mind actually accomplish.
GamesIndustry.biz caught up with Frank Pearce, senior vice president for Blizzard, in California, where he talked about the upcoming changes to Battle.net, the MMO market, working with Activision, and communicating with consumers.
Blizzard Entertainment has announced the opening of beta registrations for “World of Warcraft: The War Within,” inviting players to explore new subterranean worlds beneath Azeroth.
Danish from eXputer: "Despite Blizzard's attempt to give a fresh new spin to World of Warcraft, some fans still seem to be stuck in the past."
HG writes: "Blizzard is usually pretty bad at keeping secrets, but the company somehow managed to keep this one under wraps until now. Plunderstorm is a special limited-time event that’s basically World of Warcraft’s take on the Battle Royale genre."
Good luck to them. Hope Blizzard actually makes it happen.