"Two objects sit next to each other on a table. An odd couple, they couldn't be more different if they tried. On the left is a disc, opaque and crimson - made of polyvinyl chloride, grooves cut in circles. On the right, a black plastic box with a raised circular section on top on which an immortal phrase is embossed in gold: "16-BIT". A vinyl record and a video games console appear as polar opposites, emblematic of different generations; the record was invented in 1888, the Sega Mega Drive was released a hundred years later. Yet the pair are now intrinsically linked thanks to a small record label in West London."