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The Kardashian effect: Tencent pays $126M for 15% of Glu Mobile

China’s Tencent has bought a 14.6 percent stake in Glu Mobile for $126 million. Call it the Kardashian effect, as the mobile game publisher struck gold last year with Kim Kardashian: Hollywood, a game that has the endorsement of reality TV celebrity Kim Kardashian.

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venturebeat.com
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