UK retailer to cut Xbox One to £299 this week

Online retailer GameSeek has announced plans to temporarily drop the price of an Xbox One console with FIFA 14 to just £299.99 – £100 less than the standard retail price.

[XiSasukeUchiha]

Maybe all time would help increase Xbox ONE sales

[colonel179]

In Mexico, the Xbox One in Walmart, was discounted from MXN$8,499 ($640) to MXN$5,990 ($450). They told me the price cut is because they were overstocked.

[Magicite]

DA FAK?

[UltimateMaster]

I smell desperation... or is it perspiration?

[Charybdis]

damn lucky Uk

edit: for those in the uk looking for this particular temporary promotion xbox 1 console/games and similar ps4 games deals. (infamous has no pricing yet) http://www.buyapowa.com/gam...

[Gazondaily]

Retailers must be struggling to get it off the shelves if they're reducing it by £100 already along with a free copy of FIFA. Quite worrying really (even though I think its the right price for console).

[EDIT]- Ah wait, this is part of some CO-buying incentive. The console is still £430. My mate just tried to buy one lol.

This isn't a straight up price cut. Just beware.

[mantisimo]

AbsolutelySeptic .

This isn't a retailer at all.

Very misleading article.

Who let this through?

[bleedsoe9mm]

@mantisimo its a negative story about the xb1 it was probably auto approved

[Mr Pumblechook]

Dodgy click bait headline written to exploit N4G. The price has not been cut by the retailer to £299.

What actually is the story is that one retailer is offering a group buying scheme that enables a discount enabling an Xbox One buying price that might be £299.

[exnoob]

That's a huge price drop.

[ZeroX9876]

it's weird seeing MS forced to lower their console price so early.

[exnoob]

If I bought the console day one and then saw this, I would be very.......
But with that being said, this a huge incentive for people that are waiting to purchase the XBone and I hope they do enjoy.

[Godmars290]

But this isn't MS doing it. Not directly if at all.

Though it should speak loudly about how badly the XB1 is doing in the UK that a retailer is willing to do something like this.

[Eonjay]

Wow. In USD thats a $333 price drop within the last 3 weeks. That is crazy.

[The Meerkat]

It's not unexpected.

I said 6 months ago that the time to buy an XB1 will be around E3 when they announce their huge price drop.

[ThanatosDMC]

I hope people who bought the device a week or so ago can get some money back.

[Kiwi66]

Didn't you read the article its not MS dropping the price its a retailer

[press-start]

yh that's crazy and they give you FIFA14 to doe am not interested in a xbone for anyone that is that to me is a GREAT DEAL and should be snatched up as quick as possible.

[HurtfulTimez]

funny thing is can get them for £250 - and still havent purchased one yet too many issues such as storage and not enough games i like for it yet so holding out until it appeals to me a bit more.

[solidworm]

Cant give these things away lol

[thehitman]

Its funny w/ all the price drops in UK that we see articles about TF increasing sales there lol. I bet they are soo backed up in supply atm that they have to just give these things away basically. MS are probably taking a HUGE hit on their profits because of this.

Also because the xb1 was selling so badly at the start they will probably get a temporary boost for 1 month over PS4 since they are probably not only selling current stock loads but previous stock loads at once. Also since xb1 is not offered in many other EU countries a lot of exporting is most likely going on inflating sales in that country. Will be interesting to see April numbers when things normalize.

[Manic2014]

Actually the retailers are buying the supply at the same price it was being given at launch. the only difference is retailer are selling at a loss if compared to how much they bought it for but then they make a profit after they claim 20% on the VAT, so in the end retailers will still be making a profit, with the price of £299, retailers will be making a profit around £8 per unit after the VAT claim. So in the end MS are still making how much they projected before launch,

[alan001]

VAT doesnt count towards profitability,
VAT on input and output are shown on the balance sheet and not on the profit and loss account.

[Manic2014]

@alan001
Actually for some companies they do. it's really a last resort if they want to sell the merchandise at a low price. It would not show in the profit/loss account, but it will account to profitability. That's how my family business increase profitability during slow quarters.

[alan001]

@MMEHTA
sorry if Im being thick but I can't see how this can work on VAT registered businesses eg MS and Gameseek. Both examples would record VAT transactions on their balance sheets and so it wont affect their profits/losses.

http://www.hmrc.gov.uk/manu...

[Manic2014]

@alan001
Well, the retailer also has to pay VAT for the taxable goods, but the VAT claim on the products covers that and the discounted price the sell the system at. It kind of confusing but for consumer electronics from manufacturers abroad, the business has to pay 5% of the VAT and they can claim 20% back on the full face value of the product. It's kinda complicated but its how some business in Europe approach a profitable account. btw MS do not sell the products directly to the retailer, the retailer buys it from a third party such as http://www.exertisgem.co.uk...

[HacSawJimThugin]

Awesome deal!!

[Dewitt]

How about being happy about the savings instead of criticizing everything.

[Hicken]

How about understanding that some things that LOOK good actually have bad implications?

[Mister_Dawg]

Might just pick one up if this is true.

[GraveLord]

Bomba!

[Budobear]

With Fifa14.......still got a job lot of day one editions to shift I see!

(Its a joke)

[Qwagy UK]

Still to expensive!

[ramiuk1]

is it £299 with titanfall?
because if there knocking £100 off the current price it should include it?

doesnt look good for MS and if i was them i wouldnt be happy as it dont send many positive messages around globe.

i was getting close to buying xbone and i keep putting it off as apart from titanfall and quantum there is nothing that draws me in.
Something i found on my MS account other day worried me though as it says allow MS to monitor all your chat/kinect to help improve there service(i changed it to blocked)but it still got me annoyed that the thing idea is there.

i think £300 i the price it should of launched at and currently preowned i have seen arouynd £250 ii might just keep hanging on

[falviousuk]

As usual, the muppets on N4G read a headline without reading the actual story and jump into the comments section to talk crap.

From a single retailer doing a promotion to it being Microsoft dropping the price even lower, how they ever came up with that from even the headline.

READ THE STORY BEFORE COMMENTING

Then understand just what idiots you are

[Father__Merrin]

Desperate times call for Desperate measures

[bumnut]

Its not true, check out hotukdeals.com for details

[ps360s]

with this price I will buy along with titanfall for £30 lol

[ThePope]

This article should be updated with WHY this price cut is available.

[Clown_Syndr0me]

Totally misleading title. Anyone who follows up on this deal will see why. Sometimes I wonder if this site is run by trolls letting all these stupid articles be published.

[TristanPR77]

Wow, the xbone was selling at a loss already at the $500 price.

Too many price cut so early only mean that sales are very good and they are celebrating by giving a price cut right? /s

[CharlesSwann]

bone is dead in UK. Will sell like xbox in japan.

[Rustynail]

Troll harder.

[urwifeminder]

Maybe they should take notes from the competitor MS and buy some them selves then re stock with the same consoles.