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The High Cost of Free-to-Play: East vs. West

Free-to-play games – or rather, games that have no initial purchase cost – aren’t new. But they’re becoming more prolific. Micro-transactions – purchasing options or items within a game for real money – goes as far back as Everquest and its ‘gold farmers’, selling in-game currency and items for cash. Even Guild Wars 2, a major online RPG, makes use of micro-transactions, though it isn’t a free game.

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