30°
Submitted by Seedhouse 441d ago | news

Wii U sponsors ITV 4′s Tour de France 2013 coverage

Nintendo Insider writes:

When brand awareness is becoming increasingly competitive, companies must look for new ways in which to spread word of their latest products. (Nintendo, Wii U)

Nevers0ft  +   440d ago
From the article: "They’ve positioned the Wii U as being an official sponsor for the Tour de France 2013, more visibly through ITV4′s coverage of the yearly cycling event, which reportedly draws an audience of 3.5 billion people."

That's right folks, half of the worlds population watches Tour de France on ITV4! Assuming that's a typo and they meant 3.5 million, I still don't believe that amount... ITV4 is a backwater channel in the UK and cycling isn't going to have that sort of draw. It might be more expensive but they really should be running their ads on primetime on ITV1, CH4 and Sky and focussing on family shows such as X-Factor and Britains Got Talent.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

CCG Review: Destiny

1m ago - GuG Writer, Joe Morgan does a review on Destiny for the Xbox One and the PS4. | PS4
40°

Destiny: All Farming Methods With Tips and Hints

2m ago - Farming items like Glimmer, Spiritbloom, Relic Iron, Gold Chest, Spiritbloom or Engrams in Destin... | Xbox 360
10°

Destiny Change of Heart Achievement Guide

2m ago - The Change of Heart achievement is one of the easiest to get in Destiny. As your class and weapon... | Xbox 360
30°

New Assassin’s Creed Unity Co-Op Trailer Sets the Tone and Ramps Up the Kills

7m ago - Ubisoft has just released a new trailer for Assassin’s Creed Unity featuring the upcoming game’s... | PC
Ad

Destiny The Game

Now - Explore Mars, Rediscover Venus, Reclaim the moon, Protect Earth. Become Legend. The wait is over! Destiny is now available to play, Pick up your... | Promoted post
20°

Murasaki Baby review: Take my hand | GameZone

8m ago - GameZone's Lance Liebl: "With each vocalization of how unsure she is, of how lost she feels in th... | PS Vita