30°
Submitted by Seedhouse 444d ago | news

Wii U sponsors ITV 4′s Tour de France 2013 coverage

Nintendo Insider writes:

When brand awareness is becoming increasingly competitive, companies must look for new ways in which to spread word of their latest products. (Nintendo, Wii U)

Nevers0ft  +   443d ago
From the article: "They’ve positioned the Wii U as being an official sponsor for the Tour de France 2013, more visibly through ITV4′s coverage of the yearly cycling event, which reportedly draws an audience of 3.5 billion people."

That's right folks, half of the worlds population watches Tour de France on ITV4! Assuming that's a typo and they meant 3.5 million, I still don't believe that amount... ITV4 is a backwater channel in the UK and cycling isn't going to have that sort of draw. It might be more expensive but they really should be running their ads on primetime on ITV1, CH4 and Sky and focussing on family shows such as X-Factor and Britains Got Talent.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
40°

Review Fatigue

35m ago - Andrew takes a look at how review influence has changed for adult gamers. | PC
40°

eGamer Podcast 98: Double Crunch Of Destiny

2h ago - Recorded 16 September 2014, this is episode 98 of the eGamer podcast. Topics discussed this week... | PC
30°

Final Fantasy Type-0 HD Gets Dual Language Tracks in All Releases

2h ago - Hardcore Gamer: Prepare for plenty of options for your Final Fantasy Type-0 HD language tracks, r... | PS4
20°

TGS 2014: Day 1 – Booth Staff Gallery

2h ago - Parallax Play: "The Tokyo Game Show has begun it's 4 day long event for another year, showing off... | Culture
Ad

Celebrate the new TV season with Filmwatch

Now - With the 2014-2015 TV season right around the corner, come join us on Filmwatch as we celebrate and give all you TV lovers something to enjoy! | Promoted post
30°

The Sims 4 Review | CoinOpTV

2h ago - At a glance The Sims 4 could have easily been called ‘The Slims 4′ as many of the features that f... | PC