30°
Submitted by Seedhouse 415d ago | news

Wii U sponsors ITV 4′s Tour de France 2013 coverage

Nintendo Insider writes:

When brand awareness is becoming increasingly competitive, companies must look for new ways in which to spread word of their latest products. (Nintendo, Wii U)

Nevers0ft  +   415d ago
From the article: "They’ve positioned the Wii U as being an official sponsor for the Tour de France 2013, more visibly through ITV4′s coverage of the yearly cycling event, which reportedly draws an audience of 3.5 billion people."

That's right folks, half of the worlds population watches Tour de France on ITV4! Assuming that's a typo and they meant 3.5 million, I still don't believe that amount... ITV4 is a backwater channel in the UK and cycling isn't going to have that sort of draw. It might be more expensive but they really should be running their ads on primetime on ITV1, CH4 and Sky and focussing on family shows such as X-Factor and Britains Got Talent.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

PSU review: Surgeon Simulator using AR Studio

9m ago - PSU video review of Surgeon Simulator using the new AR Studio on PS4. | PS4
30°

Build Your Own Ariel Combat in Vector Thrust’s Sky High World

26m ago - Published by Iceberg Interactive in cooperation with developer TimeSymmetry, Vector Thrust is now... | PC
20°

Tales of Xillia 2 Guide – Unlocking Bonus Costumes

27m ago - With Tales of Xillia 2 now available in North America, fans of the first game will have something... | PS3
30°

Fall In Love With Death In Shadowgate - Cliqist

27m ago - David Lins writes: "Last week, I was given a chance to explore Zojoi’s reimagined Shadowgate for... | PC
Ad

Looking for a great Pokemon Community?

Now - Look no further. Join us at the BulbaGarden Forums, the best community for everything Pokemon | Promoted post
20°

Oddworld: Abe’s Oddysee – New ‘n’ Tasty! Review - Alternative Magazine Online

27m ago - Oddworld: New ‘n’ Tasty is an arguably pricey downloadable remake of an old game – but against th... | PS4