30°
Submitted by Seedhouse 763d ago | news

Wii U sponsors ITV 4′s Tour de France 2013 coverage

Nintendo Insider writes:

When brand awareness is becoming increasingly competitive, companies must look for new ways in which to spread word of their latest products. (Nintendo, Wii U)

Nevers0ft  +   763d ago
From the article: "They’ve positioned the Wii U as being an official sponsor for the Tour de France 2013, more visibly through ITV4′s coverage of the yearly cycling event, which reportedly draws an audience of 3.5 billion people."

That's right folks, half of the worlds population watches Tour de France on ITV4! Assuming that's a typo and they meant 3.5 million, I still don't believe that amount... ITV4 is a backwater channel in the UK and cycling isn't going to have that sort of draw. It might be more expensive but they really should be running their ads on primetime on ITV1, CH4 and Sky and focussing on family shows such as X-Factor and Britains Got Talent.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
40°

Destiny vs. Warframe: What's the Difference?

30m ago - Zac Davis of Toaster chimp examines some difference between Destiny and Warframe. | PS4
30°

Galak-Z Review | Hardcore Gamer

30m ago - Galak-Z is an immersive, challenging, perpetually enthralling experience and easily one of the be... | PC
Ad

Devil May Cry 4 Special Edition (XB1) Review

Now - Ken revisits the fourth entry in the saga of Dante (and Nero). | Promoted post
30°

A gaming PC for less than R10, 000: what to expect

30m ago - MyGaming: "...In terms of sheer raw processing power, high-spec gaming PCs are leaps and bounds a... | PC
30°

Olympia Rising Review: Hades Never Looked So Gorgeous

30m ago - Interested in a challenging 2-D retro platformer on Steam? Consider watching our review of Olympi... | PC
30°

WipEout-inspired Formula Fusion lands on Steam Early Access

31m ago - VVV: "Following its successful Kickstarter campaign, R8 Games' WipEout-inspired anti-gravity race... | PC