Nintendo Insider writes: When brand awareness is becoming increasingly competitive, companies must look for new ways in which to spread word of their latest products.
From the article: "They’ve positioned the Wii U as being an official sponsor for the Tour de France 2013, more visibly through ITV4′s coverage of the yearly cycling event, which reportedly draws an audience of 3.5 billion people." That's right folks, half of the worlds population watches Tour de France on ITV4! Assuming that's a typo and they meant 3.5 million, I still don't believe that amount... ITV4 is a backwater channel in the UK and cycling isn't going to have that sort of draw. It might be more expensive but they really should be running their ads on primetime on ITV1, CH4 and Sky and focussing on family shows such as X-Factor and Britains Got Talent.
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