30°
Submitted by Seedhouse 417d ago | news

Wii U sponsors ITV 4′s Tour de France 2013 coverage

Nintendo Insider writes:

When brand awareness is becoming increasingly competitive, companies must look for new ways in which to spread word of their latest products. (Nintendo, Wii U)

Nevers0ft  +   416d ago
From the article: "They’ve positioned the Wii U as being an official sponsor for the Tour de France 2013, more visibly through ITV4′s coverage of the yearly cycling event, which reportedly draws an audience of 3.5 billion people."

That's right folks, half of the worlds population watches Tour de France on ITV4! Assuming that's a typo and they meant 3.5 million, I still don't believe that amount... ITV4 is a backwater channel in the UK and cycling isn't going to have that sort of draw. It might be more expensive but they really should be running their ads on primetime on ITV1, CH4 and Sky and focussing on family shows such as X-Factor and Britains Got Talent.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

DJ Cutman Releases New Metroid Chiptune Remix Album for Free

4m ago - There are countless talented Nintendo fans out there who use their favorite IPs as their creative... | Culture
20°

Madden 15 perfects the details

51m ago - In Madden 15 EA Sports has finally accomplished greatness amongst their Madden football series. W... | Xbox 360
30°

Presspauseradio's Quarter Circle Forward Review: Micromon

56m ago - "When you think of household names in video games today, what are some of the games that immediat... | iPhone
20°

Presspauseradio's Bullet Heaven HD, Episode 108 - Neo XYX

57m ago - "The Summer Dreams Block Continues! In this episode, we take a look at Neo XYX, a vertical sho... | Retro
Ad

The Walking Dead Meets Spider-Man

Now - Come join us on Filmwatch this month as we give you a chance to win the Electro Collector's Edition of Amazing Spider-Man 2 or the Limited Edition... | Promoted post
30°

Videocast -The Wii U “Five” (Ep32): Pikmin 3 (Backlog Review)

57m ago - Jason from Mii-gamer: Were you one of the people who picked up a Wii U just for Mario Kart 8?... | Wii U