The veteran designer believes the industry is far from realizing games' potential; he also says EA's Sim City server problems were "inexcusable."
EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.
i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?
Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game
The new unreal engine has auto terrain creation tools
In the world of greed in which it is winning without any major blow back ai is our future.
everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.
Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot
Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)
Gaming is making so much money yet the greed of these companies is never ending
CEO’s and people on board making millions yet cutting jobs to those who are actually making the products
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
All that is already been happening
https://www.gamespot.com/ar...
https://mobilesyrup.com/201...
https://www.ign.com/article...
https://www.spglobal.com/ma...
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.
Very likely, yes.
Made worse by the fact that the execs aren't changing their compensations.
My deepest fear at this point is that we are now in the capitalism endgame.
At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.
Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms
The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.
We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.
Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...
Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
"That was basically inexcusable, that you charge somebody $60 for a game and they can't play it. I can understand the outrage"
This is the single most poignant statement I've ever heard form a game developer in the current market. DRM is going to end up either killing off a lot of possibilities for gamers, or it will effectively limit what we are able to enjoy.
It's almost a censoring of what we're able to play.
DRM is one thing but games have single handedly pushed Hollywood in the right direction. Has anybody noticed the quality of blockbusters made lately and how much they are influenced by games. Iron Man, Star Trek and even cinematography in Lincoln which looked very much like Red Dead in places. I think games, and more importantly gamers, expect more for their buck and this has pushed quality way up. Capcom and the DLC fiasco shows scars from attempting to rip gamers off, my advice to developers is to release 'full' games straight up with NO day 1 patches. They used to do this feat at previous generations. I didn't buy the injustice DLC this time, bought Mortal Kombat as it seemed like they produced the DLC after the full game, Injustice feels just like an 'Injustice' as they obviously just held back 4 characters. Batgirl was leaked, what a joke!
The video game industry is at a crossroads right now and I would love too see the industry rise to meet the challenge. I don't think it will. Right now a very vicious element is at the lead of the video game industry, an element that is only concerned with cheating people out of as much money as possible.
It would be nice if the creative talent could gain some form of control over the course of the industry. Honestly, I think the vampiric companies currently leading the industry are going to burn out consumers with terrible, generic games and then the industry will crash when consumers lose all faith in the industry as a whole. The industry will crash like it did back in the 80s and I really don't have a problem with that. Maybe then these companies will stop trying to suck their consumers dry with pointless dlc and crap games.