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Submitted by DonJogHurt 994d ago | article

How Microsoft Hijacked A Generation

Microsoft has never had the best reputation. Even by giant conglomerate standards they tend to be less well liked than other companies who invade your privacy, sell you defective stuff and rip you off for every little thing. But over the last few years they have seemed to harbor at least some good will with gamers with the XBOX 360. What with their “amazing” online service and the “high” standards they set for games or something.

But not me. Oh no, definitely not me...So let’s back up a bit and look at Microsoft’s history with video games. (Industry, Microsoft, Xbox, Xbox 360)

Godmars290  +   994d ago
Seeing a lot of hate - touched with plenty of comedy for the most part - but nothing that really touches on the central issue of MS "highjacking" anything.
Irishguy95  +   994d ago
Just an article on the Justified dislike of MS then? With a hit inducing title.
Godmars290  +   994d ago
Didn't say it wasn't wrong...
Septic  +   994d ago
Microsoft did many things really well at the start of this generation. They really did push the boundaries in the online game space, just like they did with the original Xbox.

The 360, with the obvious hardware issues aside, launched with a pretty decent launch line up and the console itself was a brilliant piece of kit; a sculpted controller that rivalled the DualShock, RAM dedicated to decent OS features that made the dashboard relatively smooth and able to cater for a lot of features like voice chat, achievements, cross game chat etc and Xbox Live Arcade.

Then it secured some killer apps like GTA, Final Fantasy etc. It had decent ips and Microsoft and really did capitalise on a market that was really third party centric. I don't think a lot of people anticipated just how much of the market MS would bite a chunk out of. Only in the latter part of the generation has Sony overtaken MS.

MS' focus on core games, appears to be dwindling in favour of the more casual market and all will be made clear come E3 whether MS has finally taken that decisive step into the more general entertainment market but as far as this generation and the Xbox 360 is concerned, contrary to the fanboy bias that pervades this site, MS did extremely well and it was great for gamers like myself. MS didn't really hijack the industry, but it took it by the reins for quite some time, longer than many expected.
#1.1.2 (Edited 994d ago ) | Agree(9) | Disagree(7) | Report
Cam977  +   994d ago
They didn't "hijack" anything
Try started well by ultimately fails towards the latter half of the generation. Why? Well, they stopped producing frequent exclusives (whereas Sony/Nintendo did), they served up exclusive DLC which is simply ridiculous if they're that desperate, they charge an absurdly high price for what should be a free service, they forget hardcore fans and focus on the Kinect crowd and much more.

Sony/NINTENDO on the other hand presented their HC and casual username with frequent content and introduced unique and new innovations.
Venox2008  +   994d ago
couldnt say better :)
DigitalSmoke  +   994d ago
Excactly, they did their fanbase very wrong, for 8 years now they been serving up the same 3 games, and talk all this Hardcore crap, wile underhanded market tactics are used to stear their instalbase away from the traditional way of gameing (Sony/Nintendo style) and into some form of Kinect shi*, something they have put almost 100% of their efford into for the last 4 years.

Sony kept on course, Nintendo does their own, and now that there's a silence, its obvious, even to the 360 side of the war, Microsoft did em wrong.
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Cam977  +   994d ago
I've just realised how gramatically bad what I just wrote was due to auto-correct on my IPod - sorry!
Cueil  +   994d ago
that's because they've long ago started to transition all their studios towards the next machine
ritsuka666  +   993d ago
"Sony/NINTENDO on the other hand presented their HC and casual username with frequent content and introduced unique and new innovations. "

Oh, and I don't say cynical things on every Sony related article either.Ahhh, too bad for you...
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zerocrossing  +   994d ago
MS did well for launching the 360 ahead of the Wii and PS3, that extra year really helped them establish their fanbase beyond that of the original Xbox.

But unfortunately ever since then they've been going down hill...
Cupid_Viper_3  +   994d ago
You know I really don't get when supposedly "gamers/customers" say things like about MS.

"MS did well for launching the 360 ahead of the Wii and PS3" HOW?

That resulted in MILLIONS of "gamers/consumers" being ripped off and having to buy multiple consoles because of the RROD fiasco.

Basically what you're saying is that Microsoft did well to release a broken product to the market, to the detriment of many gamers. And the sole reason was to gain market share. But that same company found $500,000,000.00 to spend on kinect advertising.

I wonder if that money couldn't have been used to make sure that the original Xbox 360s were of better quality?
Derekvinyard13  +   994d ago
Wow that was a long read! I think what he's saying is Microsoft only saw the financial value in games more then the passion for them like other companies cause of everything they make you pay for, hence hijacking the generation with money, I agree with him to an extent because there are some good games on Xbox but I feel it's dying and they might pull out at the first sight of a big financial loss
stuna1  +   994d ago
Passion can go a long way! Just look at Nintendo and Sony on those aspects. Microsoft on the other hand has always went where the money has led them!

This is not to blow down on Microsoft, it's should just seem pretty obvious.
MYSTERIO360  +   993d ago
Great explaination on things couldn't of said it better myself
#1.4.2 (Edited 993d ago ) | Agree(0) | Disagree(0) | Report
I think they will want to hijack apple tv, cable tv market next. I wouln't be surprised to see and xbl phone, tv, internet package.

"Nancy Tellem, who left her role as consultant to CBS chief executive Leslie Moonves to join Microsoft as president of entertainment and digital media, has been busy explaining to Hollywood movie and television studios the opportunities that Xbox 360 and Kinect open up for consumers. Tellem talks about how new technology is changing the way Xbox gamers are consuming entertainment and interacting with ads"

They also set up a new studio for tv content which now has 125 people working on xbox content.

"Tellem declined to specify how much Microsoft is spending on its original content play. “We are certainly looking at a very robust content production schedule,” she said, adding that her studio currently employs 125 people."

And now MS want to integrate kinect into tv's and lappys.

I think MS has tv in mind more than anything.

One thing is for sure about 720. It will be a device that does everything for everyone in a box.

Or am I missing something?
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kreate  +   994d ago
They did make a xbl phone ... ?
soxfan2005  +   994d ago
So, the more it does, the less you'll like it? I guess a console that "Only Does Everything" is truly worthy of ridicule and scorn.
Cueil  +   994d ago
@soxfan2005 the lolz the lolz
Godmars290  +   994d ago
Except you're not talking about the actual Xbox, the hardware. Those are services and shows. Content meant to appeal to a wide audience. No different than from what Netflix is doing with its shows.

What's actually being talked about could very easily relegate games and game development to next to nothing. Leave new IP to 3rd parties.
PSVita  +   994d ago
No one can denie they made a huge leap from the original Xbox.
Godmars290  +   994d ago
They leased rather than bought parts for Xbox1 which prevented them from making active modifications. A "slim" Xbox1. They could only get better from there.

Though really, they "borrowed" research from Sony for the 360's chipset, so yeah, original.
DarkZane  +   994d ago
Problem is that they're not gonna keep all the fans they got this generation. The PS4 is very likely to steal most of Microsoft market back and even take some devoted Xbox adopters with them as well.

Also, no matter how much money Microsoft have and how good they are, they will not escape the curse of the third console.
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Enemy  +   994d ago
Multiplatformgames 360. Passing on the next, thanks.
from the beach  +   994d ago
They've actually got a nice stable of first parties now - 343 Industries, Lionhead, Twisted Pixel, Black Tusk, Big Park, MS Victoria, Rare, Turn 10, Good Science..
greenpowerz   994d ago | Trolling | show | Replies(8)
baldulf  +   994d ago
The 360 only has one redeeming feature for me: Multiplatform games usually run better on it.

And that's it, otherwise it's an unremarkable console (with a good pad for FPS, sure)
Jek_Porkins  +   994d ago
I would't say they hijacked anything, what makes them worse than any other company? They are all after money in the end. There isn't a single company that really gives a crap about gamer's as a whole, it's a nice tag line, but isn't reality.

Sony got into the market to spite Nintendo....
kreate  +   994d ago
If ur talking purely on the gaming side sure.

But MS as a whole is generally viewed as a evil company since the 90's.

Its a mafia type of company that monopolizes the industry.

Long story short, thats why u dont see Any real competitors. When u buy a pc, u are offered windows. As a consumer u dont have a choice.

Thats why they been sued since the 90's.

On the gaming side though, they offered something, and ppl bought it. So in a way, its not their fault.
Jek_Porkins  +   994d ago
Bill Gates invented Microsoft, he's given away roughly half his entire fortune. I'm not saying they don't do cutthroat business practices, but they aren't alone.
Mustang300C2012  +   994d ago
LMAO The reason why you see Windows on PCs is simply because business and consumers preferred it over Unix and Mac alternatives. Bottom line is MS simply met their needs from Windows, NT and Microsoft Office. Get off this MS is evil crap. They are no different than any other company out their had the capability to buy companies just like Sony took advantage to buy companies to keep games exclusive.
kreate  +   994d ago

im not gonna go do extensive research just to prove a point. but clearly u forgotten the 90's or u were too small back than.

whatever floats ur boat man. if all businesses are evil, that makes me a evil one for selling stuff to people.

sure consumers prefer windows, i do too, but the reason why the situation is the way it is becuz microsoft made it that way.

have u ever heard capitalism can be evil?
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Mustang300C2012  +   994d ago
A blog post that is a year old. Really?
strickers  +   994d ago
What I don't understand, is how few gamers seem to get how bad MS are for us in the long run. Keep sucking down those adverts and bought DLC, while ignoring any personal thought about it.
Best thing MS did was push forward online. That, they do deserve credit for.
Mustang300C2012  +   994d ago
DLC is bought on Sony's console as well. Not sure how this is MS "fault"
Tito08  +   994d ago
Microsoft brought the concept of DLC into consoles, also did you forget Halo ODST was supposed to be a DLC for Halo 3?.. Instead of DLC they sold it as a stand-alone game with a 2 year old multiplayer at the time for full prices, how "Genius" Microsoft are!
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Oh_Yeah  +   994d ago
3 reasons why Xbox got the market share it did this gen. 1. The 360 released first and people are impatient, and since they got the 360 first alot of them tended to stick to it because they got use to it. 2. The controller was just damn good compared to the monstrosity that was the original xbox controller, 360s controller is preferred by many for fps games, racing games, and whatever games that required to be precise..old PS fans found it to be more natural because back in the day we were used to controlling games with the d pad and that's were Microsoft decided to put it's left stick. 3. Games on 360 performed better especially early on and they had achievements.
#9 (Edited 994d ago ) | Agree(1) | Disagree(5) | Report | Reply
DOOMZ  +   994d ago
DigitalRaptor  +   994d ago
Yup, basically the only reasons.
ALLWRONG  +   994d ago
I bet the person who wrote and submitted this is in the comment section.
lema008  +   994d ago
Good stuff,even if it's old. Learn a little,he made some stuff up(personal opinions by him) but still enjoyed it very much.

Just maybe MS learn with the original Xbox what kind of stranglehold Sony had on the console market and the clout and sway they had with developers. So, with the 360 they went all out getting developers and it sure did help they were easy to develope for.

I see the Next720 as defining if it's going to be an legit console maker on the world' stage and not just a business make money division as it goes up against the PS4 this gen.
jmac53  +   994d ago
The guy who wrote this is an idiot. He reasons that Microsoft didn't know what else to do with all their money so they might as well just invest it in the console market. Right, because this is how most businesses behave. I felt my brain cells popping with each paragraph so I had to stop reading.
nosferatuzodd  +   994d ago
ha ha ha ha epic doest begin to describe this article for the last 10 plus years all microsoft do is watch other companys and has soon has they see someone have success they jump in stealing ideas i have nothing against xbox this isn't trolling its microsoft i dont like period
SDF Repellent  +   993d ago
"for the last 10 plus years all microsoft do is watch other companys and has soon has they see someone have success they jump in stealing ideas"

PS Home
PS Move
Little Big Planet Kart
PS All Star Smash Brothers

Geez, I wonder how Sony got these great original ideas???
Lvl_up_gamer  +   993d ago
Lets not forget dual camera to compete with Kinect


PSN which was added last minute to compete with XBL
Max-Zorin  +   993d ago
The fanboys that simply hate anyone that don't game on the same system as him or her hijacked this generation.
Kurt Russell  +   993d ago
Tbh that's been happening every generation. A new one is about to start up soon, it'll be the same :(
Braid  +   993d ago
It's kind of a harsh title but that's right, it's absolutely what they did this gen, they hijacked it. Lack of exclusives, paid multiplayer service, all the technical issues with the machine... Hell, I buried two 360s and never bought one again. Why would I anyway, to play Gears of War Judgement? The only game I care about is Halo 4, other than that I have no interest in Xbox 360 games. My favorite Xbox 360 exclusive was Alan Wake and guess what happened: it went multiplatform.

To top it all they literelly "killed" PC gaming this gen. No major DirectX release, half-arsed console ports getting released for computers... It really didn't matter if you had a high-end gaming rig or not. In the last couple of months we've seen games looking particularly better on PC but was it enough? Where's the Crysis kind of step up PC gamers deserved? Don't tell me it's Crysis 3 because it's a console port as well and yeah, I've played it at max settings... Guess what, I wasn't impressed. Killzone Shadow Fall blows the hell out of that game graphically.

I don't know, I really have mixed feelings about the next Xbox. I want it to be a good console because competition is what keeps creativity going, but if it's going to be the same old multiplatform console with multimedia functionality, I think I'll pass this time.
jmac53  +   993d ago
Whoa, in what parallel universe did Alan Wake go multiplatform. Unless you are talking PC in which case that doesn't count because there is Halo and Gears on PC.
Braid  +   992d ago
" Multi- [from Latin multus much, many]: more than one. "

In Alan Wake's case, it was Xbox 360 and PC. Yes, it is a multi-platform game. That it didn't get a release for PS3 or Wii doesn't change the fact.

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