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Why we need to conquer our fear of micro-transactions

OXM - Sometimes you have to wonder whether EA's mouth is on speaking terms with its brain. This morning's revelation (care of chief financial officer Blake Jorgensen) that all future EA titles will support micro-transactions might have been plucked from a handbook of ways to royally cheese off the internet (admittedly, his remarks were directed at an audience of investors, not consumers). It follows a series of PR blunders that began with the discovery of a micro-transaction system in Dead Space 3 - a feature EA could have unveiled itself in order to explore the ramifications appropriately and avoid the charge of harbouring guilty secrets, but instead chose to leave lying around in preview code.

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