Why we run rumors (and the curse of the hoax)

Destructoid: There is a question every journalist must ask before posting a piece of news: Who does this hurt, and who does this help? We don't often ask that question, however, because we aren't game journalists -- we're game reporters, who selectively collect and share gaming news that interests us and that we think will interest readers.

Last week, an anonymous news fairy on a mission to prove the illegitimacy of game blogs started up a false rumor, detailing the specs and name of Microsoft's next console. Conning a whopping seven sites (and "many more"), according to his follow-up analysis, it's become clear that his mission has been a staggering waste of time for all involved. But, it has opened discussion at our outlet, in comments, and on Twitter about the nature of rumors and why we run them.

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