280°

Why Xbox One's ambitious media strategy failed

And how its legacy may impact Microsoft's chances of catching PS4. - Eurogamer

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eurogamer.net
lifeisgamesok3641d ago (Edited 3641d ago )

Yes Microsoft misjudged the market when it comes to media demand in the current day and age. Most people have computers, tablets, etc.

But since the launch of the One, MS has brought a healthy stable of great games and has promised many more.

Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products

E3 will show us the true power of Xbox One

truefan13641d ago (Edited 3641d ago )

Right on life is games, it seems a select group just wanted new interior hardware with no innovation.

In terms of games right now it's not even close and the future looks brighter for XB1. It seems like MSFT is taking chances bringing new ips, while sony played it safe. Sony has focused on multiplat exclusive content, indie games, and rehashes (infamous, kzsf, mlb, tlou, and soon uncharted). MSFT has already given XB1 gamers several new ips including Ryse, Titanfall, and Later this year Sunset Overdrive and Quantum Break. MSFT is bringing the games.

I also agree DX12 and cloud processing will be shown at E3. I still think think the ambitious strategy will pay off, there are several wildcards left and we are only 6 months in. I love the additional media and now with Phil Spencer in charge this will be a nice ride with a ton of great games.

georgeenoob3641d ago (Edited 3641d ago )

The reason it was unbundled was cause it was the number one request for MS. Phil Spencer is emphasizing heavily on putting gamers first, so fulfilling this request wasn't hard.

Now that MS sees people think they'll stop supporting Kinect, they are motivated now more than ever to support it, cause they're constantly listening.

eferreira3641d ago

dead rising, forza, gears teaser and new halo aren't rehashes? Heck crimson dragon is from an old franchise too.

WrAiTh Sp3cTr33641d ago

Is this all because they added a sku without kinect? Richard Leadbetter is officially a sony troll, lol.

DragonKnight3641d ago (Edited 3641d ago )

@georgeenoob: "The reason it was unbundled was cause it was the number one request for MS. Phil Spencer is emphasizing heavily on putting gamers first, so fulfilling this request wasn't hard."

Bzzzt wrong again. So close. The correct answer is sales. If MS were listening to fans, Kinect would have been unbundled a long time ago. XB1 is getting trounced in sales, even in the U.S., and MS just can't have that. They don't care that you sacrifice a child to them every day, they only care that people aren't spending their hard earned money on the XB1.

"Now that MS sees people think they'll stop supporting Kinect, they are motivated now more than ever to support it, cause they're constantly listening."

HA! You know prior to the diskinect, I'd have used your "constantly listening" to make a connection with MS and the NSA. Now all I can do is just laugh that you think MS actually listens.

The funny part though, the absolutely hilarious part is that people like you, truefan1, MorePowerOfGreen, Pogmathoin, you were all upset about the diskinect; just like you were upset about the DRM removal. You didn't want Microsoft to listen to fans, you wanted them to exert their control measures over the industry.

And now here you are, patting yourselves on the back talking about how MS listened to fans despite fans saying for more than a year that MS were doing everything wrong. Look how long it took Microsoft to "listen." Seems to me they need hearing aids.

MysticStrummer3641d ago

It seems a majority don't see weaker hardware, a camera, and redundant capabilities already performed by devices they already own as innovation.

In terms of games, PS4 has the higher reviewed lineup.

DX12 is designed to make PC development more like consoles. XB1 will get some benefit but not nearly as much as PCs. PS4 will also see improvement and will always have the stronger hardware.

As for cloud compute, keep on dreaming. Few places in the world have fast enough internet speeds for cloud compute to be a factor, and the biggest gaming market isn't one of those places.

DigitalRaptor3641d ago (Edited 3641d ago )

Not even close?

Is that why PS4 has more games, in more genres, with a more diverse selection? Is that why it has more new IPs? Is that why it has better rated games?
-----

"It seems like MSFT is taking chances bringing new ips"

Microsoft has had time to bring those new IPs in the space in which they did JACK SH*T in the last few years on the 360. They were instead focusing on supporting the casual audience of a gimmick, the fate of which they have now sealed.

Meanwhile, Sony spent the last few years supporting their gamers on PS3, and last year alone was an absolute mind blow in terms of exclusive content for PS3. Under normal circumstances, you'd be more forgiving on Sony and their PS4 lineup, based on these facts alone, but somehow, whilst catering to PS3, Vita AND PS4 they still manage to provide the most games and the better rated ones.

Microsoft are not "taking chances" on new IPs. They are doing what they were supposed to have been doing for years. They are now making up for lost time, and lost expectations.

So tell me, AGAIN, how the future looks brighter for Xbone than PS4, when there are more games in production for PS4? And more games and new IPs already out in a wider array of genres? And now that Kinect has been disconnected and its fate already set, PS4 is outpacing the Xbone is every single category other than regularity of system updates, which is a given from Microsoft.

When PS4 is trouncing Xbone everywhere and that's before the heavy hitters have been released. Just think about that for a couple of seconds.

Seems like, yet again, the Xbox fanboys on here are padding out their lineup, and ignoring as many PS4 games as they can, using "indies", "multiplats" and "reshashes" as if Microsoft also doesn't have that stuff already announced, and as if fanboys like yourself haven't been talking up third party timed exclusive content like Titanfall, as if it was a "game changer". OH, what a joke that was.
----

If you guys hadn't already lost it, you certainly have taken this news badly and are resorting to even deeper set delusions than you already have been.

This is getting absolutely ridiculous at this stage.

ziggurcat3641d ago

@ georgeenoob :

There's no question that sales had a large part in the decision.

At any rate, the unbundling of kinect was a really smart decision, and a huge positive for MS, IMO.

MorePowerOfGreen3641d ago (Edited 3641d ago )

How in the hell did it fail? MSFT offers an option to buy the camera. Never heard anything about dropped innovation or halted support for its advancement.

Man Eurogamer is a POS tabloid site now. Its new pro Sony agenda is nasty.

Kinect's issues were a mix of real gamers not wanting to pay extra to make the next gen leap, NSA tinfoil hat freaks and PS4 fanboys envious Sony doesn't have something as advanced. Mostly PS fanboys trolling so much they shaped opinion about kinect by instigating the fearful, ignorant and angry fans as they did with DRM and cloud.

Amazing media wrote articles on how Kinect needed to be removed and now this trash of how it failed and was a mistake after turning folks against the tech. Kinect has always been attacked because MSFT's competition can not hope to match it, so PS fanboys played on the fears of upset consumers.

Nothing has changed trolls. What MSFT was doing with Kinect is still being done, with the change some XB1 owners will just be missing out on the full experience. Dev support based on all XB1 owners having the Kinect is just speculation, capability of the device is just as important.

LOL fanboys angry, attacking because of what they are really mad about, which is the price. So they're trying to do further damage to the REP of XB1, trying to negate change in price. Got to love the pre price drop and E3 frenzy that happens every time.

MysticStrummer3641d ago (Edited 3641d ago )

@george - "The reason it was unbundled was cause it was the number one request for MS"

No, unless you want to call Spencer a liar.

http://www.mcvuk.com/news/r...

@Green - It doesn't say Kinect failed, it says XB1's media heavy strategy that Kinect was part of failed.

I hope you weren't one of the people who laughed at the anti-Sony media bias theories last gen.

Prime1573641d ago (Edited 3641d ago )

Media is not a bad thing, but taking your core focus from gaming to media it's. That's what they learned.

@morepower, "Sony doesn't have something as advanced."

Project morpheus says, "hi!"

@life, true, and George...

You three certainly jumped on the defensive fast. What do you say in Sony articles? Oh, that ps fanboys are on the defensive because they are insecure, that's right.

mrpsychoticstalker3641d ago

Microsoft is bringing a tank to E3, everyone is already hyped about this year. New IPs, new price. Option of kinect. Xbox live. Damn. Way to switch thing Microsoft and great job!

kneon3640d ago (Edited 3640d ago )

@mrpsychoticstalker

Tanks are pretty slow and it's a long way from Redmond to LA. So we should be seeing that "tank" about 6 months later than they say we will :)

randomass1713640d ago

Honestly, I'm just happy Microsoft is reversing all of their bad choices and making themselves more competitive.

GarrusVakarian3640d ago (Edited 3640d ago )

@truetroll

"Right on life is games, it seems a select group just wanted new interior hardware with no innovation."

MS must be with that select group then, seeing as they chose to drop Kinect and effectively settle with a less power PS4 and more power 360, no? No? That's your logic im going by here....so....are you with that select group that MS is a part of...or no? Lmao.

Also, re-hashes........wtf are you talking about?! Halo FIVE....Forza FIVE....Dead Rising THREE...Gears Of War FIVE (fifth release)....Fable Legends...FOURTH GAME in the series. Your mind is so warped that you don't even realise your own hypocrisy. You are so jealous of the PS4 and of PS4 franchises that you forget to mention the "re-hashes" of your own console.

And i keep seeing you saying Sony "played it safe", no matter how many times i prove you otherwise....in what possible universe is releasing a VR headset the "safe" option? It's by far the biggest risk of any company this gen. Especially seeing as Sony is nowhere near as financially stable as MS.

They also have tons of new IP's in the works that you just seem to forget. The Order 1886, Deep Down, DriveClub, New Guerilla Games IP, New Media Molecule IP, New Sony Bend IP.....the list goes on, and E3 is here soon.

I don't know why you continuously spew the garbage you spew, because you know you are saying it on a site with people who will prove you otherwise...so why bother?

@georgeenoob

There's no way IN HELL you believe what you just said. Wow. You really think MS is your friend? You really think they took Kinect out because you ASKED them too? Man....there's delusion...then there's whatever you guys have. They dropped Kinect because of sales and sales alone, they are a BUSINESS, who's primary goal is to make MONEY. Dropping Kinect will make the X1 cheaper and more appealing, hence more sales.

If you really believe they took Kinect out because gamers asked for it....then why didn't they do it before launch? Because gamers were asking for it then, i know i was. But now...6 months later, when it's getting dominated in sales, they coincidentally feel that choice is important now. Lmao, it's so transparent, i can't believe you don't see it.

Never in the history of this site have i ever seen such denial-ridden, bitter, jealous and warped minds that Xbox fanboys have displayed. It's just amazing how the success of a plastic box can make you this messed up.

solidjun53639d ago

Yea, I've come to the conclusion that the accounts lifeisgamesok, truefan1, and georgeenoob are the same person. They always comment next to each other.

+ Show (12) more repliesLast reply 3639d ago
Malphite3641d ago

"Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products"

Not sure if serious.

Lawboy23641d ago

Plants v zombies, infamous and titanfall are pretty good imo

badz1493641d ago

pretty good games, sure but best he has ever played? yeah maybe, if he just started gaming this gen!

ShowGun9013641d ago (Edited 3641d ago )

BEST GAMES IVE EVER PLAYED
(note: zero from this gen LOL)

Sonic
Sonic 2
Sonic 3
Super Mario World
Mega Man Xs
Mario 64
Mario Kart series
Super Smash Bros series
Ocarina of Time
Link to the Past
Gears of War series
God of War series
Uncharted series
TLoU
Modern Warfare
DMC series
Final Fantasy IV
Final Fantasy VII
Final Fantasy VIII
Final Fantasy IX
Final Fantasy X
Final Fantasy XIV

...wow, im pretty sure i could think of 100 more that were better than Ryse, Forza and Dead Rising. (not implying the PS4's lineup was stronger, both were kinda weak)

malokevi3641d ago

"failed"

....past tense?

8 months...

*puzzled look*

morganfell3641d ago

It has failed in the sense they have backed off their original plan. It doesn't necessarily mean the console failed. Do you not see the difference?

Here:

http://metro.co.uk/2013/05/...

Notice this line: "We targeted it more as a broad entertainment play."

He doesn't use the word play here as in 'play a game'. In this instance he means a 'a broad entertainment strategy' The route in which MS decided to 'play' their hand this generation was to offer an entertainment console for the masses.

This approach involved media heavy TV interfacing, Kinect, and major plans to lure the casual crowd. When they misjudged the market and how little impact casuals have this time around, they have attempted to switch gears. The problem lies in that their hardware is already set. They have removed focus from the TV and dropped Kinect in hopes to lure the core gaming demographic.

So in that light, the original plan for the X1 has failed.

Cueil3641d ago

Their media strategy is moving forward... I don't know what's "Failed" since it's just getting started

DragonKnight3641d ago (Edited 3641d ago )

@lifeisgamesok: "Even the launch titles are some of the best games I've ever played and Microsoft admits those were even rushed products."

Games that were supposed to be on the 360 and instead were moved to the Xbox One, having at least 3 years of development, constitutes rushed now?

"E3 will show us the true power of Xbox One."

Just like the dGPU, DX12, and Cloud were supposed to?

@truefan1: "Right on life is games, it seems a select group just wanted new interior hardware with no innovation."

A camera and advertisements isn't innovation.

"In terms of games right now it's not even close and the future looks brighter for XB1."

You're right, the PS4 has had so much more games of better quality than the XB1. Since the XB1 has hit rock bottom, the only place for it to go is up right?

"It seems like MSFT is taking chances bringing new ips, while sony played it safe. Sony has focused on multiplat exclusive content, indie games, and rehashes (infamous, kzsf, mlb, tlou, and soon uncharted). MSFT has already given XB1 gamers several new ips including Ryse, Titanfall, and Later this year Sunset Overdrive and Quantum Break. MSFT is bringing the games."

MS delayed development of 360 games so they could make those games be available for the Xbox One. Sony didn't. If you really think Sony are "playing it safe" then you're blind as well as ignorant to history. You can write off indie games all you want to but the fact remains that each indie game on the PS4 is a new IP and Sony is investing in the FUTURE of games and gaming while Microsoft couldn't care less about that.

"I also agree DX12 and cloud processing will be shown at E3. I still think think the ambitious strategy will pay off, there are several wildcards left and we are only 6 months in. I love the additional media and now with Phil Spencer in charge this will be a nice ride with a ton of great games."

https://www.youtube.com/wat...

AceBlazer133641d ago

If the launch titles, on either console, were some of the best you played, you sir need to play more games. Get your standards up man.

randomass1713640d ago

that's how it is for early adopters. You just get a few games that are great for fans, but not necessarily the masses, and then the cool stuff comes a little later.

Muzikguy3641d ago

I can't wait until E3. Not because I believe the "true power of Xbox One" will be shown, but for other reasons. I'm anxious to see their next "vision" they 180 and I'm also wondering when they will patch in an update to unlock what was set aside for the Kinect. I know that's not going to be good for fans and I just wonder what the reaction will be. Also, I'm wondering more about VR and games not shown yet

ziggurcat3641d ago

@ lifeisgames:

"E3 will show us the true power of Xbox One"

Still clinging onto the delusion that MS is playing possum, are we? Where are the goalposts going to be moved when E3 doesn't yield any secret sauce?

Chevalier3640d ago

Irony is they talk about this advanced camera, but, go on to mention non game related features. Where is this game that proves kinect is for hardcore? Right after 3 years it doesn't exist. So few games on 360 that now a couple exclusives on Xbone and it's raining exclusives. Also remake of TLOU which was one of the highest rated games ever is bad, but, Halo remake is somehow awesome?! Way to move goalpost and flip flop. Also framerates and lower resolution don't matter, but, last gen all we heard was look how awesome 3rd party stuff on 360 was superior? Somehow there are larger gaps this gen and none of it matters anymore?!

kenshiro1003641d ago

You seriously believe that?

LOL.

That's all I have to say.

If Microsoft hadn't pull that DRM crap in the fist place and not flip-flop like idiots, they would have done better.

memots3641d ago (Edited 3641d ago )

"MS has brought a healthy stable of great games"

LOL

you cant be serious?
Neither console are doing that "great"
But saying that MS did is completely preposterous, Look at the ammount of game playable right now on their console vs other consoles ... yeah ..

"Have you seen TITANFALL !!!!?" Yes i did on my PC

geddesmond3641d ago

I love how people say a great selection of games for the xbox one. If they were so great then why isn't everyone rushing out to buy 1 then. Fact is both consols have good games but Xbots have nothing else to use against the PS4 so they magically turn to saying it's the better choice for games lol. How many are still playing Titanfall? Why is there so many used copies of Ryse available in the shops I go to. Forza 5? My brothers a huge racing game fan, he traded in forza 5 for need for speed and never looked back.

Oh right your talking future releases? Well for Sony that future looks a lot brighter. Just like every E3 Xbots have all these games they think will be announced and then after E3 the internet gets filled with articles and videos on how disappointing their conference was. At least with Sony you know they have the first party devs and the more powerful machine.

In all honesty, I hope MS catches up with Sony because right now I feel Sony have stopped trying to win fans, and the larger that gap gets the less they will try which equals us gamers loosing out. Also my word Xbots does not go out to fans of the X1. It goes out to the X1 fans that say dumb crap like better selection of games without bringing anything up to back that up. And the ones that use metacritic are even dumber than the ones bringing no facts. It is what it is. My comment offended you because you can't handle the truth.

randomass1713640d ago

What exactly is wrong with saying that Xbox One has a promising future? I think both consoles have promising futures. They both have a lot of games on the way. Since Microsoft is phasing out Kinect, it can only make competition even more heated for both companies.

3640d ago Replies(1)
miyamoto3640d ago

This kind of comments iz why Xbox One failed in the eyes of the masses! When will this stop?

DoesUs3640d ago

LMAO Terrific to see another classic MPOG meltdown! And of course the usual XB1 supporters out in force. Keep the 180's coming fellas!

Montrealien3640d ago

Looking at agrees and disagrees, we still got a bunch of Xbox haters on this site. Man they must all be in there late teens by now after 7 years of N4G console enthusiast extremism.

+ Show (11) more repliesLast reply 3639d ago
Godmars2903641d ago

It was too focused on them making money over providing any consumer need and too obvious in going about it.

XiSasukeUchiha3641d ago

Their ambitions was too extreme for the average gamer too skeptical and don't forget DRM and all of its BS, that's why MS plans failed!

Godmars2903641d ago

Then they should have presented better, direct, examples as they talked up policies, instead of doing closed door demos for developers while not really talking about their policies at all.

randomass1713640d ago

Not only did they misread the market, but I think they completely underestimated the power of the general gamer.

Cueil3641d ago

DRM is still there.. anyone who thinks that these console ever didn't have DRM are just ignorant.

3641d ago Replies(3)
djplonker3641d ago (Edited 3641d ago )

Tv is best watched on a dedicated device and it's getting pushed out by streaming services it was never going to work as an "all in one" device and compete with a console for built specifically for gaming.

It has got a power disadvantage and people have voted with their wallet and they didn't like where it was going... Imagine they didn't drop the drm and online only!

Show all comments (79)
300°

Microsoft Survey Asks About Handheld

A new survey from Microsoft has further hinted at the possibility of an Xbox handheld being in development.

Read Full Story >>
twistedvoxel.com
EasilyTheBest5d ago

This is definitely happening, I just hope they have 2 versions one with a much bigger screen.

GamerRN4d ago

I'll be happy with this, and a PC console hybrid that rivals anything we have power wise

Number1TailzFan4d ago

The problem with bigger devices is playing them on your side in bed, Vita and before that was fine. Since the Switch you gotta have a gooseneck holder & controllers detached so you can lie down holding them, or your arm will quickly get tired.

1Victor3d ago

@thesofware: “A much bigger screen than what?”
A gaming laptop 🤷🏿🤣

Kosic3d ago

Than the screen originally planned...duh... :D

darthv724d ago

it kinda already did... https://www.xbox.com/en-US/...

They are just gauging interest in one of their own.

crazyCoconuts3d ago

A Xbox version of Logitech G-Cloud?
I mean, why bother? Not like the G cloud is flying off shelves and what would Xbox add to make it better?
They're surely not going to create bespoke architecture here and there are already a few Windows handhelds out there. I have little confidence in their ability to put together an attractive UI in the way Steam did. So I doubt anything will come from this.

KicksnSnares5d ago

Day One buy for me if they'll make a dedicated handheld device.

darthv724d ago

i have that logitech g-cloud. Its a sweet little piece of kit. I like that it can also install games from the play store unlike the other android based handheld.

mudakoshaka4d ago

It sure is! Don't understand why you get the down-votes. Whoever does not like the G Cloud must have been dropped down a well, head first, when they were of a younger age.

PassNextquestion4d ago

I wonder if Microsoft will perform better in Japan if they do actually make a handheld since everyone says handheld and mobile are king over there.

TiredGamer4d ago

This looks like the future of the game industry... all three platforms with a handheld option.

I wonder if the Playstation Portal is a technology test-bed/prototype for a future Playstation handheld?

rlow14d ago (Edited 4d ago )

It’s a possibility but I can’t help but think would that be the best way to go about it? Though it would give you data on how much it is used and game type. It’s still not a true portable device and so people approach it differently. I think that data on phones, tablets, and of course the competition would give a better indication.

But I really think if Sony is considering a new PSP that could play ps5 games, now would be the time to dive in. Honestly, if they do this, it would be huge.

Traecy4d ago (Edited 4d ago )

Doubt if Sony PS wants to support a new handheld with first party games. Something they lacked with the Vita. What they should do is have a handheld that is like the PS Portal which can play all games but play those games on the go as well as at home. Something like that is a better investment.

TiredGamer4d ago

Agreed that you will probably never see a separate line of games specifically for the handheld (a la PSP or PSVita). The modern economics and expectations of game development make that cost prohibitive. What makes more sense is if the full-fat game on PS5 or PS6 has a special "handheld" profile that is automatically optimized for the lower spec handheld. There would be some significant compromises compared to the bigger console variant, but it would be the same game overall and would only require a single purchase.... somewhat what the Switch does with a lower resolution when playing handheld versus docked.

Show all comments (51)
310°

Xbox Games Showcase Followed by [REDACTED] Direct Airs June 9

- Xbox Wire - Mark your calendars! The Xbox Games Showcase followed by [REDACTED] Direct airs June 9. More info inside.

Read Full Story >>
news.xbox.com
bionicstar5d ago

Will they show Fable 4, Stalker 2, GoW 6 & Perfect Dark?

PhillyDonJawn5d ago

Crossing fingers for Fable and perfect dark. And State of Decay 3

RaidenBlack4d ago (Edited 4d ago )

And maybe Clockwork Revolution, South of Midnight, Contraband, Project 007 & OD? lol
and whatever happened to Everwild ?
+ that rumored Wu Tang RPG

Sonic18814d ago (Edited 4d ago )

Will they have official release dates and gameplay?

anast5d ago

Another game pass event with their plans to go all streaming.

5d ago
Lightning775d ago

It's an Xbox showcase that they have every year.

Make smarter comments for once.

anast4d ago (Edited 4d ago )

Tell me what a smarter comment is.

If they don't sell game pass the entire time, then I will be wrong. All of this can be proven once the show gets underway. Let's wait and see.

InUrFoxHole4d ago

@Anast
Anything you didn't type. Good day sir!

5d ago
4d ago
4d ago
4d ago Replies(1)
Lightning774d ago (Edited 4d ago )

Wow too easy.

You went from MS going all streaming to selling gamepass content in which we all know they are.

Which one is it?

Pretty clear you don't know what a smart comment is at least you admit you don't know.

4d ago
anast4d ago (Edited 4d ago )

"Another game pass event with their plans to go all streaming."

It's both. I would worry about your own intelligence at this point. It seems that there is not enough to go around for you to worry about how smart other people are.

Lightning774d ago

It's just a regular event announcing games. Nice one captain obvious they're gonna mention gp stuff like they do every year what else is new.

The all streaming part is just you, being you I guess. They have streaming options but going all streaming again is just you pulling stuff outta thin air.

anast4d ago

You don't know what a smart comment is or isn't. You're welcome for the help.

Lightning774d ago

No you said something dumb then you tried to back track and mention GP.

Again make smart comments for once.

anast4d ago

And we have broken record syndrome.

+ Show (6) more repliesLast reply 4d ago
darthv725d ago

Wonder if they will address the handheld rumors....?

jimb0j0nes5d ago

For a brief moment I thought we might get a whole Direct for Gears 6 - seems like it's COD though!

Show all comments (44)
290°

Microsoft’s Surface and Xbox hardware revenues take a big hit in Q3

Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.

Read Full Story >>
theverge.com
darthv729d ago

Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.

solideagle9d ago

you should apply in MS PR team buddy, I think you will do a great job in my humble opinion :)

Sonic18819d ago

I thought darthv72 and Obscure_Observer already work for Microsoft 🤔

dveio9d ago

MS: "Xbox services and content without AB up 1%, with AB up 62%. Hardware down 31%. In total a loss of 350 mill."

darthv72: "Seems about right."

MS: "Excuse m ..."

darthv72: "I don't hardly play on my consoles directly."

MS:

Lightning779d ago

What he said was facts. How he plays games is no concern of you. Don't get too mad about it.

Cacabunga9d ago

I can tell people like you are an absolute minority..

If service is up means their fans and fanboys accepted this model and subscribed to it. The near future you will see a big decline because the service is saturated.

darthv728d ago

to you it may seem like the minority... but your bubble is shrinking because more and more are following suit. convenience is a hell of a drug and its also why physical sales only amount to 30% of overall game sales. times are changing, you either get with them or you get left behind.

neutralgamer19928d ago

Darth

30% physical sales: yet Phil and xbox division are in a rush go give up on that 30%. they don't have any right to give up any piece of the pie since the control such a little of the pie to begin with

also, the market is clearly speaking that the model Xbox is pushing isn't working right now the keyword being right now. you are right about freedom to play anywhere so i hope they put their games on steam

shinoff21839d ago

But that's been ms for years. When things aren't going their way they try to change the way things are said. For instance console sales are down, they stop telling how many sold instead telling us how many hours spent in halo or headshots. So it makes sense console sales down just say people are playing on more devices then previous. What they won't say is how many xbox players jumped ship to ps5.

Cacabunga9d ago

Hardware sales are so bad that Sony and Nintendo are blowing the sales off the water with their hardware.

If Xbox are losers, others aren’t..
Xbox already tried everything with Xbox live then subscriptions went down so much that they had to find something else. Their fans subscribed then reached saturation rather quickly.

Hardware and exclusive games is where it’s at! Keep gamers excited, announce decent software and people will support you

itsmebryan9d ago

@shin
Well keep it simple Sony 's operating income is down 26% and Microsoft's is up 32%. No MS spin there, just facts. 😉
Cheers

S2Killinit8d ago

MS is after diminishing consoles as a medium. They want to destroy this market because they couldnt win. MS’s vision is to dissolve console gaming.

romulus239d ago

Odd that a company that touts you dont need the hardware to play is already touting another console in the works.

darthv729d ago

They are not reliant on the HW but still want to maintain a presence (no matter how small) is a good thing. It shows commitment to the craft. It reminds me of SNK and how they made games for their own hardware (Neo Geo) while also making them for others because they knew there was a market to do so. They knew they would sell more to others but also sell to their own niche fan base.

TheEroica8d ago (Edited 8d ago )

Perfectly reasonable post down voted by insecure corporation friendly folk.... But not gamers. Real gamer want accessibility and ease of acquisition for all.... Company shills are the only ones still telling us that hardware locking people from games is good for us.

Chevalier8d ago

@Darth

You should stop parroting metrics like an idiot without context.

"Xbox content and services revenue grew 62% in Q3 from a year earlier, “driven by 61 points of net impact” from the purchase of the third-party video game giant, Microsoft said."

61 of the 62% was from their merger so net increase is ONLY 1%

https://www.mesaonline.org/...

itsmebryan8d ago

@chevalier

It looks like made a great purchase. Much better then Sony buying Bungie. 😉
Cheers

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purple1019d ago

Xbox hardware revenue tanks to lowest point of Xbox Series generation

Profchaos9d ago

I'm not surprised surface is struggling they aren't relevant anymore

DOMination-8d ago

In the last two years they've started exiting the consumer market altogether. All of the newest Surface products are business models only. They can't seem to work out what they want to do with it.

XBManiac9d ago

Too expensive hardware when others offer the same or more for less? Good work, Green Team.

SimpleDad9d ago (Edited 9d ago )

"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."

That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.

purple1019d ago

Activision: "we gonna need a bigger rucksack/backpack please"

Microsoft: "why's that"

Activision: "to carry yo' weak ass'

Profchaos9d ago (Edited 9d ago )

Top brass have also wanted to start seeing returns on the 100 billion they have put into various Xbox related moves so seeing more multiplatform games is highly likely especially from abk

It's basically saying that PlayStation is the reason Xbox is afloat right now thinks to Ps5 versions of COD

Kornholic9d ago

So basically PS and PC gamers' money is keeping Xbox on life support.

MrDead8d ago

The only growth MS will get out of the console industry is if it supports it's rivals platforms. Xbox is a pointless machine now. I can see them on a big push for live next, and they won't give up on trying to buy Steam.

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