Speaking at the SXSW Gaming Expo 2014 in Austin, Texas, Microsoft's Phil Spencer has conceded that Microsoft's Xbox One messaging across the May 2013 reveal event and E3 2013 could have been handled better. Spencer is adamant, however, that all of it came from a good place - Totalxbox
Under his leadership, many have lost their jobs and fewer games have made it out the door.
people should call for his resignation, he has literally flushed xbox down the toilet.
another 3 studios closed today, thats it now, get out
Well purple101 you'd have to convince Observer and the other Xbox faithful that these studio closures and the fallout from the acquisitions is a bad thing and a sign of what's to come, and I don't think you're going to do that.
Nobody has managed that feat.
Obscure and Zeref have been summoned to the floor to give their account of these proceedings.
I 100% blame 'nice guy Phil' for the death of Xbox. The thing to realise is the Xbox Series S & X are performing WORST in console sales and game sales than the much criticised Xbox One - how can this be?
His two big mistakes were 1-not developing enough exclusives and 2 - always trying to beat PlayStation. If he made more exclusives over his decade reign and not tried to 'win' then classic Xbox would still be here in a profitable third place. Instead he tried a series of different projects to win and he ended up ultimately destroying Xbox by changing its relationship with its most loyal customers. What did he do?
* Phil spent a decade only release new iterations of Halo, Forza and Gears and not investing in creating new first party studios and IP. He mishandled Scalebound and shutdown Lionhead Studios.
* Phil tried Mixer, a streaming channel that could be used to promote Xbox dominance with free giveaways...
* Phil tried to create a streaming service that he regarded as too superior to consider PlayStation and Nintendo as competitors! But would instead compete with Netflix and Google...
* But his worst mistake was Xbox Game Pass - a multi billion dollar investment that could only work if completely dominated the worldwide gaming market - but it didn't. Instead it changed the culture of Xbox gamers so they resented spending on third party games as they were now trained to expect everything for free. Now all the games Microsoft had invested so much in were not only NOT making money from other platforms, as ever, but they were now NOT EVEN making money from Xbox customers.
If Phil Spencer had just concentrated on making new games and not non-stop gimmicks to beat PlayStation, I genuinely believe the Xbox would be an attractive platform with regular exclusives like Halo but with others too that would give it its distinct identity and maintain a profitable existence. Phil's been in charge for over a decade, the blame lays at his feet.
Last MS financial results for FY24 Q2 which is the company's sales data through Dec. 31, 2023. According to the earnings, gaming revenue is up 49% year-over-year.
That doesn't sound like he flushing it down the toilet and that also makes very unlikely he loses his job any time soon.
Revenue up due to acquisition... Spending 10s of billions for new companies of course revenue is up. They don't tell us profits but they wouldn't be shutting down these divisions if they were in the black. Pretty sure they're shifting so radically because their current state has been an abject failure
This is 100% due to Activision Blizzard. If that deal had not gone through, Xbox revenue would be flat, which means a game like Starfield failed to move the needle.
@crazyCoconuts
While I agree that Phil and team have gone back on their word. Especially the last six years of promises.
But I disagree on your logic about the revenue.
They bought the companies to boost their gaming division revenue. In that regard they were very successful. They are owned by MS so your point is moot.
Phil needs to go. His time is over. When you oversee layoff after layoff after studio closure after studio closure, it's impossible to keep going forward and have people - employees and fans alike - trust you in any way.
Especially after HiFi Rush hit their metrics. I guess we know what to expect for Ninja Theory next once Hellblade is out, and Machine Games once Indiana's out & Todd Howard focuses back on ES6.
It's not just Phil (Phil is just the dumb kid taking the money) and Kotaku is NOT the voice to listen to as shi7 sites like Kotaku helped contribute to modern gaming toxicity and disinformation. Kotaku staff = Much like Phil, and yes need to go.
MS has been posting record profits, you think they give a crap about games and gamers? Think again.
What a prat.
People gave him and Matt Booty the benefit of the doubt for a few years due to the mess they inherited but a decade on and all they've done is ruin gaming for everyone.
The only success they've had is MS Flight Simulator which was developed by a third party anyway - and Forza Horizon which by pure coincidence went downhill in quality the second Playground were acquired (imo) and that's all I can think of. Everything else they've touched has been ruined.
It's genuinely staggering how either of these two guys are still there.
Phil didnt even inherit a mess, he was equally responsible for it because he sat on the executive so the kinect and XBONE roadmap vision was also on him. Mattrick was the convenient public scapegoat back then but now theres no one to place the blame on.
If they're to keep anyone, I'd hope it would be Sarah Bond. She's at least consistent, constantly doing quick tweets with green emojis where she can, repping the brand, saying the next hardware will be the biggest leap ever (whatever that means).
Phil Spencer openly minimizes Xbox by going out of his way to congratulate competitors and talking about how great playing non-Xbox devices are; if only Xbox had someone that could even pretend to like Xbox for being Xbox.
This is the point I always found frustrating, the whitewashing of Spencers reputation when he got promoted. He was involved in the slide into mediocrity of the 360 generation!
The worse is yet to come and their fanbase don't know it yet, someone at MS posted and deleted a tweet saying all their main ''exclusives'' Halo, Forza, Gears etc will be heading to PS soon so grab a front seat ticket and some popcorn and enjoy the show;) The crying will be hilarious.
Yeah he is absolutely responsible for the abysmal state of Xbox. I can't tell Mattrick and Spencer apart at this point. Both have been horrible executives for the Xbox brand.
Microsoft has closed a number of Bethesda studios, including Redfall maker Arkane Austin, Hi-Fi Rush developer Tango Gameworks, and more in devastating cuts at Bethesda, IGN can confirm.
Hi-Fi Rush studio??? Seriously?? Goes to show quality matters lil to MS.
Worst gen ever. All big 3 battling are for who sucks the most. They just keep one upping one another.
This does feel like a “quick Sony is getting shit on for Helldivers, let’s announce it now to minimise impact”
That is silly. Let's say there is some weird conspiracy. This announcement would effectively take ALL the attention away from the HD2 situation, especially since there is no longer an HD2 situation. I don't think anything will minimize this impact.
... so they announce it on a Tuesday? 36 hours after Sony cleared up everything?
You people care more about the next conspiracy than anything else.
Nevermind that Sony followed the golden rule of minimizing impact by announcing horrible news on a Friday.
The constant weekly weird Sony drama is part of the industry's problem. Everyone else feels they can get away with murder. Also, what is the point of spending all that money if you just start shutting studios down. And... Redfall wasn't Arkane's fought. Microsoft new the shape the game was in but needed something for GamePass after a whole year of no releases into the service. Them taking it out on Arkane seems really disingenuous and distasteful. And WTF did Tango do? Didn't Todd just release a statement saying how he would never retire. Fire his ass.
Yes it does. Arkane Austin I can understand but Tango Gameworks made an excellent game in Hi Fi Rush.
On review, it want really all on Austin for Redfall and its failure, they were forced to make a multiplayer games when their expertise was always single player driven first person games.
"I don't think anything will minimize this impact."
It already has. Notice your comment(or lack there of) vs HD2.
On another note, I would like to see Microsoft buy more studios and do more shadows drops on subscription services like they did Hi-Fi Rush. It's great for the industry I was told by people on here.
I'm pretty sure that's exactly how it works. Same thing with layoffs. All of a sudden everyone has layoffs around the same time
MS will always make it to amaze me by showing the worse version of themselves every single time..
MS proving to the world that ttheir leadership cannot drive success from these new acquisitions. They have ran the numbers and they have realized that long term, without a clear direction from the motehrship, these are a loss for the company hence they need to be cut. I might be wrong but I am absolutelly sure that if these developers would have not been purchased by Microsoft they would be still on business. A shame ...
10/10 deflection, the ol' Sony too deflect...
Let's not discuss the fact that PlayStations struggles have largely been caused by the fact that game pass has reshaped how consumers spend causing them to spend less as they play what is on subscriptions and don't buy games as much because they either have become subscription gamers or they fear the game will come to a subscription so they don't buy things.
And it's not just PlayStation, the whole industry has been effected, many big studios are struggling across the board to match sales targets from pre-game pass releases which is especially apparent in things like sequels.
Heck the best example was Microsoft's own Starfield which should have easily blasted past 10m sales by the end of 2023 going by sales of similar Bethesda games yet was only able to achieve 3m which of course was almost entirely on Steam.
Or maybe it's because Sony hasn't released multiple worthwhile SP games like they normally do each gen and the ones they did released actually sold well.
Layoffs aren't because studios are struggling, but because major publishers want to maximise profit gains.
Absolutely it's a service that's changed the way we view and consume games overall for the worse games have little value when they are part of a sub and become disposable doubly so if they are a day 1 freebie often it's the kiss of death for a game to be day 1 on gamepass as PlayStation players look at it like why do I have to pay 60 dollars for back 4 blood, payday 3 or outriders it'll be on PS plus soon enough and funny enough those games always fail to meet expectations sales are poor and longevity is poor.
When I see a game get a day 1 tag outside of first party my first thought is always something is wrong with it and it can't stand on its own feet so the publisher has made a deal to recoup development cost.
Even first party games have dropped in quality noticeably so since gamepass with gears 5 being the only good release I can think of since gamepass started
Wasn't aware that Gamepass is available on PlayStation.
Or are you telling us that a service from a console lacking in sales is so great that it affects the morale and buying habits of ppl lacking access to the service?
Also pretty sure that saying all of them competing for who sucks means the whole industry and not just Sony and MS.
This is what people online want. They just don't know or understand it. So many have warned about consolidation, and exactly what they have fear has been happening
This isn't the end, expect more bought out studios to be closed in the next few years
Spot on. All in the name "growth" to appease investors and shareholders. Can't sustain the lie though...it will always implode as illustrated by these closures. Applies to MS and Embracer.
This. ^
Publishers are slowly mitigating all development risk since every new big/medium budget game has become too big to fail. Games are too expensive to make and the profitability for titles rests on a hair’s edge. When you need to sell 5 million copies of a game to be profitable, you know that we’ve turned a new page in gaming. The real victims here are the smaller studios/games that bring so much character and variety to the industry, like with Hi-Fi Rush.
It looks to me that Hi-Fi Rush did not fulfill financial expectations for moving the GamePass needle, and the sales from the PlayStation port experiment did not measure up either. So it gets the boot.
Sad day and era for gaming.
I just don’t know how the hell a company that can spend $67b to purchase a publisher decided that it’s okay to close the studio that produces their best game last year.
Whoever the higher up there that decides this is completely out of touch of how the game industry works, the damn xbox division as a whole would’ve been closed already if they weren’t sustained by other MS divisions.
I got in an argument with someone on reddit and they weren't haven't that Xbox isn't propped up by other divisions argument. They swore up and down that Xbox was pulling its own weight. I just stopped after a couple back and forths
Didn’t move the GamePass needle and the PlayStation port couldn’t save the return on investment….
So this is what happens when you're pleased with the sales and investing in the studio? Good guy Phil at it again.
From Aaron Greenburg:
"Hi-Fi RUSH was a break out hit for us and our players in all key measurements and expectations. We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release."
😂😂😂 🤥🤥
Once again MS creates their own problems and they create their own animosity. Idc about their shitty excuse and "reasons" they're a incompetent company, plus all their Xbox fanboy influencers are dwindling I noticed. How many excuses can you make for a company like MS? Consoles are down and they're losing their own fanboy influencers also. That's all they had to cheer lead them now they're leaving them. Pretty nobody will be on MS dude no matter if they (if they ever but I doubt it) get their act together.
Trashy ass ppl and company....
If they go under eventual it's because of their own doing nobody else's.
Yeah overall this gen is pretty shit. Everyone is making horrible decisions, great devs are getting either gutted or entirely shut down regardless of quality or success, very little in the way of innovative games, etc. This industry needs to see some drastic changes.
Prey was fantastic. Red fall was shit because they were forced to do shit they didn't want to make.
Atkane Lyon did death loop I believe....I hated that one.
@shinoff2183
Because Prey was creative and different
Other than the live service Redfall, all other single-player Arkane projects have been creative and interesting
@Crows90
So just because people don't want to do something in life...bad quality is excused? Look what happened over that bad quality? no more studio
Will be more soon, I've said it before I can't see MS keeping Bethesda. I think they'll strip it's IPs and slowly close everything, it's what they do.
No one wants to admit it, but yeah MS has a long history of pillaging other smaller corporations for IP and dispensing with everything else.
That doesn't make any sense lol. How would they make money from these IP'S with no developers?
@Zeref
"That doesn't make any sense lol. How would they make money from these IP'S with no developers?"
MS don't care about the studios, they want the IP's. They'll keep the big ones in house, the game engines they run on and licence the rest. Stacks of cash to be made from licensing IP's ...or just sit on them so no one else can use them.
@Zeref silly fool, buy them for the IP have there other studios make the games using the IP names to sell them. We all know having a popular franchise name can sell
Well xbox fans you got what you asked for... and honestly deserved...
It was so easily predictable that game pass was never going to be able to support all these studios.
If Microsoft can't win they are going to burn it all to the ground...
Countdown to Phil Spencer telling us "it's better for the gamers this way" yet again.
@Barlos They indirectly did. Every person who made a wish list of who Microsoft should buy next and were sending tweets to Phil Spencer and Xbox with proposed studios, played a part.
The saddest part is the studios were closed because of the underperformance of their last games, and if they had been given a chance then their next games could’ve been great and succeeded. But it is the same old Phil Spencer Microsoft problem which is not giving them a chance, and that’s why he is not able to manage game studios.
Yeah they did. Just because they refused to see what everyone with a brain was telling them doesn't mean they didn't know. They were told, they should've put up a fight and they didn't. This is the result. But who knows even if MS' fans weren't such boot-lickers, MS could've carried this out against their fans wishes anyway. Unfortunately, we have the hardcore MS defense bots running to deflect from any bad news and maybe, just maybe, MS felt empowered to do more damage as a result of their fans cheering this all on.
They sold themselves out. Once people buy you they can do what they want. None of this should have been a surprise. When companies get bought out, they eventually get dismantled.
Xbox fans were to busy daydreaming of Ms curbstopping Sony they didn't look at the big picture.
Not disagreeing at all.
I want to add that from the day Microsoft announced game pass, before they even started buying up studios it was obvious that game pass wasn't going to be able to support itself.
It was so dumb that they doubled down on it by spending 100B on a service they knew only existed through subsidization.
They should have realized there was no way that adding massively more costs on a subscription they were subsidizing was certain to fail. Especially after seeing how it had devastated sales across the platform as a whole.
Heck by the time this generation started during covid when the console sales were similar PlayStation was already outselling xbox on multiplatform games 8:1 yet they still doubled down on it.
This is beyond wrong. Like wtf!? Especially Tango Gameworks with Hi-Fi Rush. I've heard nothing but good things about that game. Just because Arkane Austin screwed up one game release doesn't mean you need to close them. It sounds like they were forced to do a multiplayer game when they're a single player studio. They could have made a Prey 2 or some other game next.
Just wow awful news.
"Xbox says Hi-Fi Rush was a success "in all key measurements" amid rumors of poor sales. Following rumors that Tango Gameworks' Hi-Fish Rush didn't meet sales expectations, Xbox marketing VP Aaron Greenburg is defending the "break out hit" as a success by all metrics."
According to Aaron Greenburg it was a success so they shouldn't have even needed PlayStation owners to buy it. That being said, I bought it and really enjoyed it, it's a great game. Shame MS closed them down.
@Romulus23
All lies by the Green Bug, that just means that a lot of people fired bullets or whatever in the game, that's the key measurements they care to share.
Tango did NOT deserve to be closed down, they have not released a single bad game.
That's usually what happens when you don't release it at the same time as other platforms....same thing happened with tomb raider reboot sequel. MS got exclusivity for a year and then when it came to PlayStation it barely sold. Nobody cared anymore.
Well... I did my part. Hi-Fi Rush is a good game, but I don't think its MS' style. We don't really know how well it did or didn't perform by the numbers or whether it broke even. This could just be another MS blunder.
Exactly. MS purchasing a 3rd party studio & keeping games off of other platforms probably hurt them in the long run, then finally putting Hi Fi Rush on PS which in turn PS fans probably didn't care to buy & support Hi Fi Rush after a year later of release. Hi Fi Rush was released on Gamepass so it probably never really made any money selling solely.
@romulus23
Let's hope it didn't sell well because that would make this worse. Also I could have sworn I read an article about their next game in the works.
I was wondering if that played any part considering the timing, though, XB claimed the game to be a success last year only on XB & PC. Regardless MS f'd up there too. They shadow dropped HiFi on XB/PC last year at the perfect time. This year when they released on PS not only had the hype died, but there were so many solid games available the first 3 months of this year to play.
I almost bought it on PC last year, but now that it dropped on PS I just have far too many games to play to bother...
If MS needs PS and even Switch sales they need a better strategy. At the very least a release date where players are more inticed to buy said game. The problem is always going to be that if they want exclusives the hype for these games will be dead a year later. The exceptions might be some of their heavy hitters.... 2 cents
I can only imagine the little amount of revenue both games generated, sent straight to gamepass and excluded from the largest current gen console userbase. Not to say both games would have done well if they were on PS5 too, but you heavily damage to a games revenue when you put it on a stagnating sub service for a poorly selling console, can't really see people going out in droves to sub to GP to play this.
Gamepass subs(most of Xbox players) don't buy games all like that so it's not sustainable. It's reality.
Yea Austin made one of the most creative game of last gen with Prey and were forced to take risk with Redfall and now the whole studio is being closed.
Yes, that Tango gameworks/ Hi-Fi closure was an eye opener for me as well. Neither played it nor was interested in it myself but all I heard was everyone acting like it was the second coming of guitar hero or something.
I don't know what else to say other than modern gaming is an overwhelming sea of mediocrity and there's not enough voices of reason speaking up and saying that most games made these days are just not very good.
Your playing the wrong games then. There's always been shovelware type games. Going back to wii, snes, nes, ps1 Xbox og. That's a bs blanket statement. As an older gamer since atari days I'd personally say this is a great time. If you can't find anything to play. That's on you
With all that said in no way or form am I speaking of multi-player games, gacha, or whatever. I'm strictly speaking on single player games.
you are hilarious. trying to validate your comment by excluding over half of the games out there today. Pathetic man.
Can't wait to see the usual try spin and play this down. So much for the heroic MS and Phil saving these studios eh.
By the end of the day IGN will be talking about how this is right for the industry. Don't worry, Microsoft's PR is making the call now.
Tango did NOT deserve to be closed down, they have not released a single bad game, and I'm sure Arkhane failed just because they were both rushed and pressured into making a GaaS game they had no experience in doing and no support to get it completed out of the gate.
Not a big deal only hi fi rush was good
Sony has closed
Manchester studio
Japan studio
Pixel opus
London studio
Ready At Dawn ...
The difference being Sony has a large group of other studios that have done something positive. Microsoft just closed the studio to the only good game they released in the past year (Hi-Fi Rush).
They all suck as well of course. But MS spent 10s of billions on these publishers for mass consolidation, every made a song and dance about how MS would save them, using their endless Windows, 365 and Azure money to keep them open forever and how Phil was some hero.
Nothing is safe unless it makes money, even for MS.
It is a big deal.
Microsoft has closed
Fasa Studios
Digital Anvil
Ensemble
Lionhead Studios
Press Play
Arkane Austin
Tango Gameworks
Wow how far back do you want to go back.
Lionhead Studios
Aces Game Studio
BigPark
Carbonated Game
Digital Anvil
Ensemble Studios
FASA Studio
Good Science Studio
Hired Gun
Microsoft Studios Japan
Microsoft Studios Victoria
Team Dakota
Xbox Entertainment Studios
Xbox Live Productions
Lift London
Access Software
Salt Lake Games Studio
Twisted Pixel Games
WingNut Interactive
And more before this, this was just their cuts during xbone era that Phil cut while he was at the head.
And some of those PlayStation studios were merged not closed, most of the UK studios were folded into each other.
Japan Studio was renamed to Asobi not closed, aAsobi was an internal team of Japan Studio the "closure" the press misinformed people about was more or less a name change, the studio is in the same building and when the change happened less than 5 people mostly leadership positions chose to leave the studio to form Bokeh Studio, which still works closely with Sony.
And even if your deflection stood on it's own, Microsoft spent 3 Billion 3 years ago almost to the date to buy Zenimax and has already closed 2 of it's biggest studios and decimated Zenimax's support studio structure.
It's no wonder Todd Howard was talking about "more frequent releases" and letting other studios make their IP's games. The days of big budget huge Bethesda games is over...
In fact sadly Microsoft has ushered in the end of big budget gaming as we know it with their obviously unsustainable subscription industry change.
And I feel fully confident that this isn't the end of studio closures from these recently purchased studios.
Ready At Dawn was never a Sony owned studio, and only made a few smaller God of War games and a Jax and Daxter spin off, and of course The Order1866.
They are currently owned by OcUlus Studios.
How many times has MS fired Bethesda staff since they purchased it? I think it's been three rounds so far
London studio what have they made recently. Really the worst one was Japan studio. That sucked.
In reality though your deflecting. The fact of the matter is Ms just closed the studio that made their highest rated game in years. That's insane.
Ready At Dawn was never a PS first party studio.
Manchester was closed and it was proposed that London should be closed, but their website is still up with no news about it being closed on their official site anywhere. So it's possible that the proposed closure just did not happen to get fufilled. Meaning London Studio *MIGHT* still be open running lean.
Edit: Japan Studio was closed with some staff making up the new Asobi Team Studio who's first title was the PS5 pack-in game "Astro's Playroom." Pixel Opus was closed and not replaced or spun-off their only games were Entwined and Concrete Genie they also helped publish Journey according to Wikipedia.
Phil needs to step down. What kind of usual spin do you want?
More and more people lose jobs but the people at the top stay the same. Hardware sales tank despite billions and billions spent. The math is plain and simple.
I'm still trying to figure out what was the real reason to acquire Bethesda for millions or Billions of dollars if you're closing down studios 🤔 What were their true intentions 🤔 I mean do Microsoft really want to be a third-party publisher? It sounds like they're confused.with their future in gaming
@Sonic1881
To rape each studio for their sweet succulent ultra-valuable IP. This is Microsoft's favorite past-time.
A new survey from Microsoft has further hinted at the possibility of an Xbox handheld being in development.
This is definitely happening, I just hope they have 2 versions one with a much bigger screen.
I'll be happy with this, and a PC console hybrid that rivals anything we have power wise
The problem with bigger devices is playing them on your side in bed, Vita and before that was fine. Since the Switch you gotta have a gooseneck holder & controllers detached so you can lie down holding them, or your arm will quickly get tired.
it kinda already did... https://www.xbox.com/en-US/...
They are just gauging interest in one of their own.
A Xbox version of Logitech G-Cloud?
I mean, why bother? Not like the G cloud is flying off shelves and what would Xbox add to make it better?
They're surely not going to create bespoke architecture here and there are already a few Windows handhelds out there. I have little confidence in their ability to put together an attractive UI in the way Steam did. So I doubt anything will come from this.
i have that logitech g-cloud. Its a sweet little piece of kit. I like that it can also install games from the play store unlike the other android based handheld.
It sure is! Don't understand why you get the down-votes. Whoever does not like the G Cloud must have been dropped down a well, head first, when they were of a younger age.
I wonder if Microsoft will perform better in Japan if they do actually make a handheld since everyone says handheld and mobile are king over there.
This looks like the future of the game industry... all three platforms with a handheld option.
I wonder if the Playstation Portal is a technology test-bed/prototype for a future Playstation handheld?
It’s a possibility but I can’t help but think would that be the best way to go about it? Though it would give you data on how much it is used and game type. It’s still not a true portable device and so people approach it differently. I think that data on phones, tablets, and of course the competition would give a better indication.
But I really think if Sony is considering a new PSP that could play ps5 games, now would be the time to dive in. Honestly, if they do this, it would be huge.
Doubt if Sony PS wants to support a new handheld with first party games. Something they lacked with the Vita. What they should do is have a handheld that is like the PS Portal which can play all games but play those games on the go as well as at home. Something like that is a better investment.
Agreed that you will probably never see a separate line of games specifically for the handheld (a la PSP or PSVita). The modern economics and expectations of game development make that cost prohibitive. What makes more sense is if the full-fat game on PS5 or PS6 has a special "handheld" profile that is automatically optimized for the lower spec handheld. There would be some significant compromises compared to the bigger console variant, but it would be the same game overall and would only require a single purchase.... somewhat what the Switch does with a lower resolution when playing handheld versus docked.
Woof tickets being sold! An apology after the fact is not my idea of owning up to a mistake! The fact that a truth comes out before an acknowledgement is in all case in point leaving the person or entity withholding the truth, no other course of action!
To put it simply; Microsoft has been forced to tell the truth.
Yeah, they probably shouldnt have sugar coated anything, the mixed messaging and bad pr didnt help either, but i believe the path Phils taking now will help get them back on the right track.sony may be their competition but theres no doubt ms could learn a few things from their approach to games and their audience.Im actually happy with the fact that they seem to have realised this sooner rather than later..signs of good things to come...
Great job Phil.
Sugar coating would of have made the difference in the first place after all these ideas that they put on last year it's was dude for controversy.
I think it's a step in the right direction. I still don't fully understand it though. If you're going all-digital, why do you need to check up on us every 24 hours, even for single-player games? Steam doesn't do this. It makes no sense.
They didn't even sugar coat it, they bluntly and arrogantly stated things about the Xbox One when it was revealed, right up to E3.....even after in some parts.
"we have a product for people who can't get online, it's called Xbox 360"
"We can't just flip a switch" - NEXT DAY <FLIPS SWITCH>
"I mean we’re really not going to change anything we’ve done with Xbox One.” – Major Nelson"
"We’re over-delivering value against other choices I think consumers can get."
Then you have Adam Orth's "deal with it". I mean thats as blunt as you can get.