CRM Manager, DontHassleDaHoff announced 17 hours ago that they have come in the aid of players with a great deal.“We’re always working on ways to make the League of Legends experience better for new players. Lately, we’ve gotten a ton of feedback that new players want a slick beginner bundle to kickstart their killing sprees.”
TNS: "A League of Legends game mode, Arena, will return with some major changes that may breathe some life for a stagnant game."
ESTNN writes: "Hwei, LeBlanc and Ryze stand above the rest as the strongest players in the League of Legends 14.8 mid-lane due to substantial buffs in their scaling, base damage and crowd control (CC) respectively."
ESTNN write: "Our updated guide on the latest champions coming to Summoner's Rift."
I guess this is due to the LOL crowd moving to other games and the company trying to spark new gamers to join. Its not exactly WOW in terms of longetivity.