GS:EA's chief financial officer Blake Jorgensen returned to the company during an interesting transitional period this year, as CEO John Riccitiello's leaner, hits-focused company pares down on what's not working anymore (i.e. Facebook) and prepares for the costly transition to a new generation of dedicated game consoles.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
"We recently heard from Riccitiello, who said that the company is investing heavily in what it's calling "gen-four" consoles: the next systems from Sony and from Microsoft but not, in his estimation, Nintendo's Wii U."
Nintendo never really had strong 3rd party support since SNES.
Interesting points. Somewhat telling that it doesn't sound like used games are going away. He also seemed to think the pricing on the new systems won't be up at $600, as it isn't as big of a monetary jump. We will find out shortly. I love this time of speculation before consoles are revealed. It's like the early stages of dating, lol.
Origin Box exclusive to Time Warner Cable.
@SAE. Yeah but this time the gap won't be anywhere near as big
In terms of sales The PS2 is also proof that specs don't matter. It was much weaker than the Xbox/Gamecube but blow out the sales just like the wii. The Console with the best tech hasn't sold the most in a long long time.