120°

If Microsoft Entered The Console Business To Stop Sony, They Failed

A former Microsoft employee said that Microsoft’s Xbox was created in order to stop Sony’s dominating presence in the living room. They failed to do so.

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leviathyn.com
Dylila4112d ago

they have failed since the inception of the idea.

EVILDEAD3604112d ago

'This former employee, Joachim Kempin, expressed that Microsoft’s sole purpose for entering the console business was to diminish Sony’s presence in the living room and to enhance consumer’s wants for a more Microsoft-branded household.'

They actually succeeded.

The former exec never said they were going to STOP Sony, it said 'diminish' sony's presence in the living room.

In that regard if you use the fact that the 360 gained an equal grip on the marketshare where Sony once dominated last gen, then mission accomplished.

If you would have predicted this at the beginning of the gen then you would have been a certified psychic. No one could have predicted what happened this gen.

Is Sony still a huge force in the biz? Absolutely. No question

Did MS gain huge ground on both Sony and Nintendo? Absolutely.

Far from a failure.

Evil

aCasualGamer4112d ago

If you enter an industry with the main goal of taking out the competition you will fail. You have to focus on what you bring to the table and try to improve on that.

This mentality is seen throughout all competitive sports aswell. Coaches who focus too much on how to take out the opposite team end up losing because of unforeseen tactics or strategies. You have to focus on what your team is doing and how you can become invincible.

You focus too much on the competitor and you loose track on what made you great in the beginning. With that said, they still have to keep an eye on what the competitors are doing.

darthv724112d ago (Edited 4112d ago )

What was sony's entering the console business to do? Uhhh stop the dominance of Nintendo maybe??? NO! it was about $$$.

Keep in mind that sony was making games for both nintendo and sega. Their deal of making the cd drive for the snes fell through so they got the idea to make a system of their own.

MS developed the os for the DC and sega pulled the plug but that didnt stop MS from taking the idea of an online enabled system and making it work for them.

It is stupid to try and do these conspiracy theory things. The key reason for any company to enter into the gaming market is MONEY. Pure and simple. It is like many other industries where you think you can make a buck. They failed their first time out but they did a hell of a job on their 2nd run.

in fact, Sega had similar results. Their master system didnt fare too well but their 2nd outing with the Genesis was what made them a bigger household name than before.

It wasnt about stopping any dominance...its about $$$$$. Nothing more nothing less.

IAMERROR4112d ago (Edited 4112d ago )

this article failed, MS set out to be THE thing in the living room and succeeded to a certain extent. MS is way ahead of Sony in the largest gaming market and you think that's a fail? This just comes off as some sour fanboy who has to bring up irrelevant things like Ads in the article. lol

dafegamer4112d ago

by your logic NA=world, sorry dude but MS only dominates in NA and UK. Worldwide ps3 is the leading homeconsole, and thats a fact

omi25p4112d ago

The failed to completely shut sony out of the industry.

But they did become as large as sony in the market, Which is no small task.

psp2roundup4112d ago

War ain't over yet! But they've lost one, drawn one so its not looking good.

Captain Tuttle4112d ago (Edited 4112d ago )

Sony are the only ones who "failed", hemorrhaging market share to Nintendo and, to a much lesser extent, MS.

Next gen will be interesting, the latest rumors have momentum on Sony's side

AztecFalcon4112d ago

And yet look how much they've come back from a bad launch. I wouldn't call Sony's 3rd Gen a failure at all.

Captain Tuttle4112d ago (Edited 4112d ago )

Oh I agree, they've recovered nicely although they had to burn through a pile of money to do it. Still, quite the feat and Kaz deserves all of the credit imo. It's also good to see that they seemed to have learned the lessons of this current gen and the PS3 launch.

Next gen will be very different for Sony, they're much more focused and disciplined this time. MS won't have such an easy time of it. Again, credit goes to Kaz.

Godchild10204112d ago

They both failed. One lost Market Share this Gen to the other that had little to no market Share last Gen. And the other failed to stop a company that is already in the door. If anything Microsoft helped Sony market the PS3 better with the no cost online play.

It sad to hear that is the reason that came into the console business, I thought it would have been to give consumers a different gaming experience to what their competitors were giving consumers.

Captain Tuttle4112d ago

"It sad to hear that is the reason that came into the console business, I thought it would have been to give consumers a different gaming experience to what their competitors were giving consumers."

Sony got into it to destroy Sega and Nintendo, games are just a means to an end. It's all business.

Godchild10204112d ago

Thanks Captain Turtle for that info, I didnt know that. I guess you can say Sony won half the battle when they entered the console business.

miyamoto4112d ago (Edited 4112d ago )

M$ goal, though very obvious a long time ago, are really very disappointing.

I knew they were in video games for all the wrong reasons.

For a $200+ billion dollar company unable to stop a $14 B struggling company is indeed a revelation but hardly a surprise given the wrong motives.

M$ motives has failed and never worked as of late on any endeavor they make. Be it consoles, PC, smartphones, tablets, laptops, search engines.

The only M$ goal that seems no one can stop is control and depopulation of the earth via chemtrails, geo-engineering, weather control, tampering with nature, genetically modified organisms, and the likes.

Any sane person would do well not to support this company.

miyamoto4112d ago

Contrary to popular belief Sony never wanted to stop Nintendo or Sega.

Sony entered the video game industry as partners of Nintendo (with the SNES sound chip) and Sega (with the Sega CD CR-ROM drive).

They also wanted to be partners to both Nintendo and Sega in order to push their CD-ROM technology for the next generation 32-bit consoles, but to no avail back then.

The full details are here:
http://www.sega-16.com/2006...

Despite the humiliation, Sony entered the gaming industry to pursue their vision of digital entertainment with their high capacity optical disc media as the the most practical catalyst of content.

Anyone can see how they push technology and how prolific they are in the sheer amount and variety of software content they publish month after month in contrast to M$.

NastyLeftHook04112d ago (Edited 4112d ago )

Well sony is a force that cannot be stopped, thats why the hottest game system is, was, and will be them. beating the competition in sales and (imo) games.

There quality is unmatched, whenever i visit friends/family all of the little kids want to play "littlebigplanet"

whenever i turn on my ps3, people always ask "its really free for all that?!" and i say..yes.

omi25p4112d ago

You realize sony have been close to bankruptcy several times the gen. They aren't the unstoppable force you think they are.

They just make good games that don't sell well.

SlyFoxC4112d ago (Edited 4112d ago )

you realize that sony and playtation fall under 2 different bank reports right....

sonys tv department is close to bankruptcy, playstation brand is doing fine

before you talk google the facts mate

and on a side not...

who the hell cares who will have better components in the end both systems will do the same thing... give games for gamers to play.....isnt that what gaming is all about? not which is faster or sexier? if you want faster go play on PC (which i also do) a console is made for the more mobile crowd...its easy to move around yet strong enough for the AWWWWWW sensation.

You are the Resistance

a true gamer to heart - SlyFoxC

Jakens4111d ago

"They just make good games that don't sell well"
It's been years since anyone has said that. I would agree.

Speaking only for myself, I believe that Sony has made good games with limited (in game) options.

Cocozero4112d ago

They took NA and the UK this gen, next gen they will take EU. They didnt stop Sony they just took all their marketshare.

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290°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

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spieltimes.com
Sonic18811d 20h ago (Edited 1d 20h ago )

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo1d 17h ago (Edited 1d 17h ago )

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus231d 11h ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

MrBaskerville1d 3h ago (Edited 1d 3h ago )

Xbox is a division that they discussed shutting down but doubled down on after Gamepass was pitched.

It needs to make money at some point. Big money.

KwietStorm_BLM1d 3h ago

So you do understand it or..?

rokos1d 1h ago

According to Statista the net income of Microsoft is about $72.4 billion dollars which is a bit lower than last year profit. That is almost as much as Activision's acquisition but I assume that would be a one off since it costs so much plus I see how their focus has been shifted to AI, thus any major future investments will probably be in that area.

Markusb331d ago

i think you are really missing the point

VariantAEC15h ago

@romulus23
That is not why MS buys studios. They might continue to buy because it's about taking that sweet sweet IP out of the corporate husks of their acquisitions.

+ Show (3) more repliesLast reply 15h ago
SonyStyled1d 17h ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

1d 14h ago Replies(2)
ChasterMies1d 4h ago

Xbox isn’t a separate company from Microsoft. It’s all Microsoft.

Abear2123h ago(Edited 23h ago)

Let’s be real, this is the media spinning all the acquisitions and liquidations of said developers and spinning it to make M$ the villain.

This was bound to happen, a bigger slice of pie and cut costs, when the games come they stand to make more and that’s their agenda—it was the writing on the wall when the sales went through and legally all those who approved the sale and mergers knew this would happen.

Snowflakes need to realize business is ugly and you can cry all you want but this is how capitalism works. And it works.

That said, M$ needs to steer the narrative and grab hold of all this, make their plans known, hype the hell out of all those dead IP’s they plan to revive, and be honest about the timeline. This is likely to involve mobile and IP on other consoles, and most people realize that.

The problem is this company is incapable of being transparent and seems to often want to dissuade and confuse is customer base. The lack of E3 has hurt Microsoft and I don’t think they know how to properly or effectively market their brand anymore.

+ Show (2) more repliesLast reply 15h ago
jwillj2k41d 20h ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex1d 20h ago (Edited 1d 20h ago )

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot1d 19h ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

VariantAEC15h ago

Years?

Try several decades, and in the gaming space 2.3 decades.

Jon615861d ago

You do realize this happens in ALL industries? Or are you just saying this because it is Microsoft? In any case I feel for those that are being let go but the trch industry is suffering right now.

jwillj2k419h ago(Edited 19h ago)

This absolutely does NOT happen all the time. Let me know the last time 1 company with a terrible product track record spent 100 billion onto acquire MULTIPLE successful companies in under a year only to shut them down and stop making their products regardless of how successful they were. Not merge them, completely shut them down.

And you can’t use Microsoft in your example.

Notellin20h ago(Edited 20h ago)

Class action lawsuit? The law is on their side and protects them at all costs. There are no rules to protect the people at the bottom.

jwillj2k419h ago

Not true when it comes to mass layoff do your research.

RNTody1d 19h ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

MrDead1d 9h ago

ID software, the makers of Doom and Wolfenstein that have been with us since 1991 could be gone and MS will keep the IPs.

I hope some of these studios can buy their freedom from MS otherwise this is going to be even more devastating for the industry and gamers.

Yui_Suzumiya1d 6h ago (Edited 1d 6h ago )

That's exactly what I'm worried about. I've been a fan of id since Wolfenstein 3D and I'm honestly afraid.

lodossrage1d 2h ago

Toys for Bob saw the writing on the wall and bought themselves out.

Wouldn't be the first time a company did that under MS either. Bungie and Twisted Pixel did the same. Considering what just happened, I can see some other devs trying to buy themselves out too.

anast1d 19h ago

Good thing the bosses of all those small studios made their money.

glenn19791d 18h ago

they cant do it right now they will get burned

XiNatsuDragnel1d 10h ago

Phil and his team need to be gone

lodossrage1d 2h ago (Edited 1d 2h ago )

Won't make a difference.

The whole structure needs to be overhauled. Anyone that replaces Phil will be no different than him, Mattrick, or anyone else.

Until the company changes how they go about business, nothing will change

glenn197923h ago

I just don't have any idea what they would do , they have done sooo much damage on their xbox brand, they have a show at July or June I think, but will it even matter even they show amazing games, idkn

lodossrage1d 2h ago

True,

But they may as well get it over with. Whether it happens now or later, the burning is going to hit the same.

Reality is the ONE move that can alleviate a lot of this is the one move they can't make. Remove day 1 from gamepass.

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90°

Microsoft Opening Xbox Mobile Game Store in July

The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."

Jin_Sakai3d ago (Edited 3d ago )

“Bond adds that they will start on the web”

This will go nowhere.

Nice knowing you Xbox. This is what happens when the house never gets cleaned.

MrDead3d ago

The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.

The best thing MS can do for the gaming industry is leave and never return.

XiNatsuDragnel3d ago

Good luck with this even it might not succeed.

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210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

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eurogamer.net
XiNatsuDragnel4d ago

Microsoft had a good idea but fumbled it again.

Cacabunga2d ago (Edited 2d ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow3d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1822d ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie2d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow2d ago (Edited 2d ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

2d ago
Hereandthere2d ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 2d ago
Notellin2d ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

2d ago
Hereandthere2d ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow1d 11h ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere2d ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow1d 11h ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX2d ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

Cockney1d 6h ago

They chose well, Sony gave them the backing to pursue their dreams with no restrictions even tho their games especially dreams have very niche appeal. Media molecule and Sony deserve respect for this in an age of risk averse publishing.

RNTody2d ago (Edited 2d ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno2d ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Inverno2d ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

2d ago
fsfsxii2d ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno2d ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

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