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Sony's 4K vs. Microsoft's Illumiroom: Which Will Reign Supreme Next-Generation?

GR's DeShaun Zollicoffer writes:

Sony is pushing 4K TVs and Microsoft just unveiled Illumiroom, a research project that will make game’s more immersive. Each could play a vital role in their company’s next-generation consoles, but which will reign supreme? Is this the PS3's Blu-ray vs the 360's HD DVD (add-on) all over again?

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TheGamerDood4141d ago (Edited 4141d ago )

Why not compare it to the same tech that Sony is currently developing?

http://youtu.be/N_cKsOe7hLI

Root4141d ago (Edited 4141d ago )

I didn't know Sony was doing something similar

<sigh>

You know whats going to happen now, even though Sony has been going through the same ideas before or at the same time as MS, if MS bring it out first then everyone will automaticaly say Sony is copying Microsoft. You know what people are like these days towards Sony.

Anyway I would choose the 4k experience if I had to choose but it will be a while before we all have 4k tvs in our living room since the tec is a while off.

It's like the blu ray player situation all over again, remember back in 2006 all you got was "Blu ray isn't going to take off" or "Blu ray is dead on arrival, it's going to die sooner or later". Sony seem to think too far a head entertainment wise that when it's shown off were like "That's awesome but I don't see how we're ALL going to experience that"

Halochampian4141d ago

Yet one requires you to have people dressed up in spandex in your room and have your entire room be a screen.

4141d ago
Soldierone4141d ago

@Halochampian, Sony actually demonstrated a game like MS did this year, at last years CES too. It was part of their PlayStation presentation. The camera scanned the room then "changed" everything, but he was still just playing a game.

NeverEnding19894141d ago

"You know what people are like these days towards Sony"

Uhh. Getting upset because mother-SONY is being wronged again?

You may be right with your idea though. Microsoft will take existent technology, innovate it and make it there own, and successfully market it and people WILL think that it is solely Microsoft technology.

Meanwhile, SONY will let there technology die and when you look to prove SONY did it first, people will have no idea what SONY's version is because they've never heard of it. Just like with the Eyetoy...or whatever you call that thing.

You'd think SONY would learn...

pixelsword4141d ago

If you haven't noticed, Microsoft was founded on capitalizing on other people's ideas.

Windows coming from IBM, for example.

I'm not bashing MS, but here's the lesson, Sony:

If you have an idea, go with it and dedicate yourself to it; don't wait until someone takes your idea and have you look like the one catching up.

Athonline4141d ago

4K is way better in the long run. Small monitors, laptops, etc can take advantage of it. Illumiroom sounds cool, but you need:
-A projector.
-Kinect, which means a mandatory usage of MS technology.
-Space to set it up and walls to display on.

While with 4K all you need is a monitor and a source with the supporting resolution. Because we are talking about resolution increase, companies like Samsung, LG, etc do not really have to licence anything, expect if they want to roll out 4K Blu-Ray players. ;-)

Already Samsung and other companies rolled out 4K TVs. Even Apple with Macbook Pro Retina, showed that near 4K resolution in a laptop is possible.

Full HD 1080P was in development since late 80s. I went through my dad's archive -he used to be a tech journalist from 88 to 94- some years ago and he had documented the technology, for NDA he couldn't publish much details. Why they took so much to kick off? They needed to be affordable first. Same with 4k, it is in development for a longer time than unveiled, it is expensive at the moment, but give it 4-5 years. Even 1080P was expensive 5-6 years ago.

In my University's research lab for image processing, they mainly research on higher than 4K 3D TVs at the moment. Unfortunately I am a software developer and not allowed to use them...-.-'

Lavagasm4141d ago

I like how NeverEnding said the same exact thing as pixelsword and he got 20 disagrees to pixelsword's zero.

blackbeld4141d ago (Edited 4141d ago )

So Sony will take Microsoft to the court?

Same like Apple vs Samsung for years?

Hope not gonna happen.

Personal I will go for the 4K.

And for Illumiroom your living room should be dark to experience it fully.

Athonline4141d ago

@Pixelsword

Agree with you about MS. Just a small correction:
Windows don't come from IBM. Bill Gates in 1981 sold to IBM with an initial fee and licence fees per unit (a unique agreement for that time) for an OS they didn't have! After the meeting and getting the initial money, MS bought QDOS from a local programmer, edited it in IBM 's specifications and launched MS-DOS 1.0 in August 81... Now the idea for a GUI (Graphical User Interface) built on-top of MS-DOS came after Bill Gates visited Apple, where he saw both the Macintosh and Lisa projects with GUIs.
Windows 1.0 were born a few years later based on Apple's GUI, after Bill gained access to a pre-released version as he wanted to "develop software" for it.
PS: Apple stole the GUI idea from XEROX Alto and Star computers, which came from PARC, which stole the idea from NSL, etc...

Yes the computing and in extension the technology industry is built on "stolen" products. Just some companies invest more in R&D to develop/ improve a concept, like 4K which is an improvement on HD and some others invest in R&D to steal/ edit a product for re-lunch. And there are sooo many R&D original ideas that never see the light....

XB1_PS44141d ago (Edited 4141d ago )

I think it's funny that @NeverEnding1989 and @pixelsword's comment are almost the same thing.

One highlighted that Sony would be letting technology die. Yet Microsoft would make it better.

The other says that Sony should make better use of technology instead of letting it die.. And Microsoft just steals everything.

The first one isn't accepted by N4g. The second is. Sony's side runs this site.

If I ended this in "I love Sony" i would get agrees, but if I ended in "I love Microsoft" I would get way less.

-Posted from my sweet, sweet Vita.

ElectricKaibutsu4141d ago

@Athonline
I don't know why people disagree with you. It's like no one ever watched Pirates of Silicon Valley :).

@sofresh412
Posted from your Vita, eh? Well then I have to agree with you.

4k TVs are definitely the future. Display resolutions will just keep getting higher and higher until people forget about such things as pixels. Still, 1080p TVs look great. If you're sitting on a couch 15 feet away from a TV I doubt you could tell the difference between a 4k TV and a 1080p TV unless they were sitting side by side. And even if it is a noticeable improvement, is anyone still wow'd by their TVs they've had for years? After I got an HD TV I got used to it in a week. It's like when you get a new computer or smartphone, you think "Wow! It's so pretty and fast!" Then a week later you just think "Load the stupid webpage you piece of crap. Why is this taking more than 2 seconds?"

When it comes to gaming, the next consoles unfortunately won't be able to take advantage of 4k. So from a gamer's only perspective Microsoft's tech is more useful because, well, you can actually use it. That technology exists right now and it's just the software they need to work on. Yeah, it's totally gimmicky, and would suck or be pointless for a lot of games, but I think for something like survival horror it could be great. Imagine shadows out of the corner of your eye? Or imagine an FPS where instead of thinking "Gah! Who's shooting me??" You think "Gah! That guy by my piano is shooting me."

Outside_ofthe_Box4141d ago

@Lavagasm

The difference between NeverEnding1989's comment and pixelsword's comment is this:

***"Uhh. Getting upset because mother-SONY is being wronged again?"***

Totally unnecessary. Also, NeverEnding1989's trolling past could have play a part as well.

knowyourstuff4141d ago

The Microsoft idea of displaying a picture outside of your tv will only work in a small number of rooms - those with a wall mounted tv and plenty of space on either side. If you have yours in a cabinet, or in a place that is well out from the wall on a stand, or the room isn't exactly square to your tv, this may not exactly work as well as when a tv is wall mounted, so I doubt this will catch on.
Also, 4K tv's will be like computer screens, with really high end resolutions you can have perfect looking anti aliasing, no pixellation that you can see with your eye, just like cameras and high end video equipment.

Syntax-Error4141d ago

MS didnt steal windows from IBM, they used IBM's money to buy it from a local programmer for $40K. It wasn't windows it was DOS. Second, Sony didn't create the WALKMAN. So don't think for a second that Sony creates all these new ideas.

Vames4141d ago

Doesn't matter who came up with the idea first, it all comes down to who got the balls to bring it to market.

Sony was testing motion long before Nintendo, but the company lacked balls and foresight and Nintendo came and stole its thunder.

Thing is, if Microsoft comes to market first with its IllumiRoom and it becomes a success, Sony is to blame and fanboys have no right to jump and moan about who copied who because no one really knows how long some companies have been working on stuff in the labs.

Lvl_up_gamer4141d ago

How do you know how long MS have been working on this tech?

Just because you see Sony working on the same principles doesn't mean they started it first.

lfclee4141d ago

Your wrong 4k is already out you mean 8k will be out in a few years time making 3d obsolete !

badz1494141d ago

all tv makers out there are going 4k and it's gonna be the industry standards sooner than we think! so...this was never MS vs Sony to begin with. flamebait much?

4141d ago
Gamer19824141d ago

4K will fail unlike blu-ray as only gaming will use it. Movies wont be in 4k for at least 6 years neither will TV be broadcast in 4k for about as long. So nobody will get 4K tvs meaning it will be pointless on PS3 or 720.

Athonline4141d ago

@ElectricKaibutsu

Just some people are closed minded, fanboys, who want to defend "their" brands... People fail to understand: Corporation invest R&D in order to launch new products, improve existing ones and get the attention of the media. All they want at the end is profit, not to innovate! The only people who wanted to innovate at the first place are either idle/part-time developers and academic stuff who does the initial research.

Pirates of the Silicon Valley was a great movie! Really underrated. Even if you didn't watch it, still the things I said are commonly mention in technology articles, IT history articles/ books and even wikipedia!

And if you ever did a Computing or Engineering degree at Uni, you will know how R&Ds work...

And because I mention MS, Apple, Sony in my posts: I am posting using my Macbook Pro which I use for software development and photo editing, but I also got a Windows tower and two virtual machines (one linux -for C/C++ programming, one Windows for gaming) on my Macbook. Moreover I own both a PS3 and a 360. No I do not favour any platform, I use multiple platforms for different things.

Back to topic:
I agree with you. 4K is the future for entertainment.

Illumiroom is great for survival horror games, but it will be extremely MS platform depending, thus developers -both audio/visual equipment and games- will more likely ignore it.

deafdani4141d ago

You know, in the end it doesn't matter who came up with an idea first. What matters to the public perception is who POPULARISED it and made it mainstream, who had the balls to go full force with an idea instead of just experimenting with it.

This is why Nintendo is given credit for the popularity of motion controls, despite Sony having experimented with it years before the Wii - and for that matter, Sega did it much, much earlier with the Activator, not to mention Nintendo's own Power Glove... but none of them matter, because it was with the Wii Remote that motion controls became succesful and mainstream.

This is why Nintendo is given credit for analog sticks, because they made it standard with the N64... but there were other companies that tried it first.

This is why Nintendo is given credit for wireless controllers, because their Wavebird was the best and most reliable of them all at the moment in the market, making it incredibly popular... despite other companies having their own wireless controllers first...

This is why Microsoft gets all the credit for the popularisation and standardisation of online gaming on consoles... despite Sega trying it much before with the Dreamcast, and heck, even Nintendo and Sega had (very primitive) online implementations with the SNES and Genesis. Not to mention PC gaming, which had online play several years before Microsoft came along with the original Xbox. But Microsoft's LIVE service was the first online service that made online play an INTEGRAL part of the console.

And this is why SONY gets massive credit for the popularisation of the blu-ray technology, because they took a MASSIVE risk making it the main format for the PS3, making it incredibly expensive to make, and they lost a lot of money per console sold for years... but in the end, it's in a BIG part thanks to them, and the PS3, that blu ray is so popular now. And if another game console uses blu ray technology, people will ALWAYS remember that Sony were the ones that made it matter.

sikbeta4141d ago

Illumiroom works like a projector? asking because I missed it :(

So, Illumiroom VS head mounted display?

ThanatosDMC4140d ago (Edited 4140d ago )

@Lavagasm

But we like Pixelsword more.

papashango4140d ago

Thing about 4k is It's not a Sony tech. this is
a resolution that's been a long time coming in the tech world pc monitors have long since surpassed 1080p for years and with eyefinity resolutions 4k can be surpassed

+ Show (22) more repliesLast reply 4140d ago
GalacticEmpire4141d ago

It really looks like MS have shamelessly ripped this off, however they'll market it as something completely new that they invented and make BILLIONS $$$$$ Mwa hahahaaaaa!

Cueil4141d ago

No... it's not even remotely the same... the concept is the same, but it's about execution and Sony totally ripped off Star Trek right... I understand that people have loyalties tied up in thousands of dollars worth of hardware and software, but lets all agree that the end result is the holodeck and that we all expect to be alive when it happens.

RememberThe3574141d ago

As long as it gives Ballmer enought money to bring the Sonics back, I don't care what they steal.

Reibooi4141d ago

Personally for me I care more about 4k. While granted it's a bit early to be talking about it being widely used(I honestly doubt the next gen will use it and would very surprised if it does) it seems so much more impressive to me.

Sure there is a certain novelty to something like this Illumiroom and the Sony made version that they have been working on but at the end of the day it still feels like a gimmick. It's like how 3D is. Yeah it's cool and all but it really doesn't add anything. Whereas 4K can genuinely allow for more detail, realism and immersion to a certain extent.

Anon19744141d ago (Edited 4141d ago )

It's a ways off to be talking about affordable 4k yet, but it makes sense given the time frame we're talking here. If the PS4 launches in 2014 and is anticipated to last 10 years, who knows what TV's will be available in 2020. Might as well build support in.

The illumiroom idea I think is a cool feature, but not extremely practical. I use a 1080p projector in my man-cave for gaming and it's fantastic! If you have a projector why would you use it for effects around a TV? Kinda defeats the purpose of having a projector setup.

At the moment I'm not really interested in either of these. I'm waiting for the 3d projectors to drop down in price and improve in quality.

TheGamerDood4141d ago (Edited 4141d ago )

The problem with 4K at the moment is the lack of content and it's going to take years for content providers to catch up to the new tech. DirecTV currently streams in 1080i not even 1080p. pfft! :/

Tr10wn4141d ago (Edited 4141d ago )

There is no way the next gen of console will use 4K TV no one will pay $20,000 for a TV and that's the cheapest one from Samsung the Sony one will cost $25,000 and thats leaving the fact that a single movie in 4K is around 160GB so you will need what for a game? 8 blu rays disc?

@darkride66
"The illumiroom idea I think is a cool feature, but not extremely practical. I use a 1080p projector"

They are making this around a TV not a projector, i know what you mean but MS think big and honestly not many people use projectors now day they are focused more on the main stream.

Seraphemz4141d ago

@thegamerdood - I get 1080p on my direct tv...dont know what you have though.

TheGamerDood4141d ago (Edited 4141d ago )

I was right damn it! You people owe me an apology! :P

"There are no 1080p broadcast channels, as Jimmie says the only 1080p is some PPV movies. All other HD is either 720p or 1080i. If you have a 1080p TV, all signals are converted to 1080p for display.

And as Jimmie mentions the format for the 1080p PPV is 1080p/24. Your TV might not be compatible with that format. If not, then just use 1080i. The picture quality will be the same."

http://forums.directv.com/p...

@Bigpappy

That sh*t won't be at E3. lol It could take years for Sony since they're trying to do that full immersion sh*t. MS on the other hand might debut it this year but again look at the quality of the tech it looks mad sketchy and no where near the level of detail that Sony has.

Seraphemz4141d ago

Gamerdood - as I stated in the PM

1.) Direct TV doesnt control what TV stations broadcast in...so its not their fault.

2.) Your comment stated "DirecTV currently streams in 1080i not even 1080p. pfft! :/ " STREAMS...and they DO STREAM in 1080p.

And as I showed you, they do STREAM in 1080p. PPV and VOD full 1080p...

Too bad you ran out of bubbles...

+ Show (3) more repliesLast reply 4141d ago
anti-gamer4141d ago

it an old tec I remember when some companies talk abut it since 2010 such as sony and lg it was called 3D Mapping and it was plant to use it at cinema.

http://www.youtube.com/watc...

http://www.youtube.com/watc...

http://www.youtube.com/watc...

Cirran4141d ago

Can't wait to have friends over dressed up with the invisible men suit things whilst helping me play my immersive games.

"GODAMMIT CHARLIE YOU NEED TO BE OVER THERE FOR THIS PART, NOW IT JUST LOOKS LIKE SULLY(Uncharted 5) IS DOING NAUGHTY THINGS TO ME!"

Bigpappy4141d ago

They don't look like the same thing to me. But we shall see what they have by E3.

fei-hung4141d ago

headline is bullcrap anyway.

Sony tech is ready and out there. Almost evey cinema I go to uses Sony 4k Digital projection on a screen or another.

4K TV's will very soon be on shop shelves if they aren't already.

MS's tech is in very early development stage and as the article tells us, they are doing research into still.Considering most people are banking for MS and Sony to release their next gen consoles this year, do we really think MS will take this project from research and early prototype stage into full release and produtcion.

Tr10wn4141d ago

$20,000 is the cheapest go get them boy! oh and btw i dont know if you know but those 4K cinemas use upscaling resolution and they are no way near the real deal that is 4K, a single movie in 4K is 160gb, 4K isnt ready for market and there is still alot to be done before its marketable just think about it a movie is around the 160gb, now what about a game? 340gb for a Triple A game? count those blu rays or get ready to spent another $1000 on HDD only.

The tech is ready and in the future will be a reality but there is no use to it right now because is too expensive.

fei-hung4141d ago

@Tr10wn

I was going to write a lengthy reponse to break things down word for word, but since you completely missed the point, which was very simple, I won't bother.

UnholyLight4141d ago

I hate how everyone is jumping on the bandwagon of "Will 4k fail?". People claim dead on arrival but come on do we really know for sure? Just like Plasma/LCD/LED/OLED etc as our knowledge continues to grow 4k WILL be a reality and will become more affordable just like the stuff I mentioned above did. People are just broken records it seems and love to say that something will not work, when in reality, it will eventually begin to take over what we consider normal in the living room at this time.

ArmrdChaos4141d ago (Edited 4141d ago )

...and Sony was developing the big bang years before it actually happened. /s

These pissing contests are a riot...in a pathetic kinda way.

Beastforlifenoob4141d ago

Journalist like comparing everything they see with each other, even if the comparison is utterly stupid and should not have been done :l

shutUpAndTakeMyMoney4141d ago (Edited 4141d ago )

Lol sony wins! wow!! Epic!
http://www.youtube.com/watc...
http://www.youtube.com/watc...

I knew what MS was doing is cool but what sony did I din't know was possible..

I hope ps4 uses it to a certain degree. Sony will have more games to try it on..

@Halochampian
"Yet one requires you to have people dressed up in spandex in your room and have your entire room be a screen."

Yet you think because sony did more they can't do less like MS?

RuperttheBear4141d ago (Edited 4141d ago )

Yeah those vids are so cool. I love the way he wears a box on his head. And half a melon. And the way people in spandex are moving things around for him, although the price of those spandex people must be a bit costly. I'm not sure how many spandex people I'll need in my room, probably quite a few.

You're right, that's the future right there. Spandex People Technology™.

nukeitall4141d ago

The thing is, with MS showing they did it with a low cost Kinect and a project (those LED projects can be had cheaply these days).

However, Sony's implementation seems cool, but doesn't seem intended for production use i.e. costly setup. Looks cool, but likely not practical.

It's like when Kinect was released it was (and probably still is) the only motion capture system in it's price range. Sure there are many much better, but there price tag is astronomical in comparison.

These large companies like MS and Sony (less Nintendo) has the money to do all these things, but it is all about management being able to plan, execute and make a product people are willing to buy. That is key!

fatstarr4141d ago

Main stream isn't ready for 4k
The data streaming itself would kill 90% of all households
Some computers can't even keep up with such quality
Watch some real 4k videos on YouTube and see the strain and lag

We aren't ready for it technology wise
Ex crysis meets the 8800gtx at max settings

bunfighterii4141d ago (Edited 4141d ago )

Sony already announced a 4K content service, and 4K bluray releases for later this year at CES. 4K is simply what HD was 10 years ago and what Full HD was 5-6 years ago. They were big, expensive and everyone was saying 'Why do I need HD and Bluray/HD DVD when I've got DVD'.

My parents only recently replaced the first HD Plasma TV they bought in 2004. It's a Pioneer, and at the time it cost around $15,000. It still gets used at their beach house now.

Sony etc are already talking about sub-$10,000 4K sets. Mark my words, it'll catch on before you know it and in 2 years 4K sets will be under $5,000 snd there'll be much more content floating around.

This 4K push only strengthens recent rumours that PS4 will support 4K too IMO. My guess though is for movies, not games. Sony said themselves at CES there are BluRay discs that can accommodate 4k content. PS4 will probably have some kind of updated BluRay drive that supports newer, higher capacity 4k discs.

nukeitall4140d ago (Edited 4140d ago )

I don't think 4K will really catch on any time soon, and when it does your console won't be able to output anything near that quality. PCs? sure!

4K is way into the future, especially when HD is just going mainstream. Let me repeat that, *JUST*.

Who knows, it might even be the DVD vs BR again. Meaning the jump in quality wasn't enough for people to rush out and upgrade, so instead the technology just simply fell in price until the difference was negligible and it became the standard.

Beastforlifenoob4139d ago

What Sub-10k 4K sets well thats cheap I'm going to buy one tommoworw
/s

DiRtY4141d ago

If I buy this for let's say $300, will I get 4 of santa's little helpers for the rest of my (or their) live?

OT:

4k is a resolution everybody does.
MS concept uses Kinect, which is MS only.

metroid324141d ago (Edited 4141d ago )

4k is going to be for video playbk on Netflix,LoveFilm,Blu-rays,ect Netflix are supporting Super HD as we speak on WiiU and Windows8 it's not games no matter what anyone says there arn't gpu's out there that could support 4k resolution at an acceptable frame rate END OF,a console upgrade in a future WiiU/PS4/720 would make sense.

And for projecting the game world in your room that is daft in my eyes it's just too chaotic and it's all visual instead of immersion.

WiiU/PS4 ect will support Full 1080p Natively on all games in the future so will 720 ect but in say 5 years or more there should be an upgrade so you can also run games in 4k if required ie same games but at 4k not another generation of consoles as i think they will stretch this one out for at least 10 years or more so they can max them out.

gedapeleda4141d ago

Nice video dood, imagine being there blazed as fua8k.

4141d ago
+ Show (14) more repliesLast reply 4139d ago
iamnsuperman4141d ago (Edited 4141d ago )

The illumiroom is a massive gimmick that doesn't look like it adds anything. It is like projecting on anywall with stuff on the wall it looks out of place and cheap. There is a reason why projections need a white screen/background to project on.

The marketing video for it isn't even that good (considering the marketing video for the then called project natal which promised a lot and show new flashy things)

This doesn't mean I think 4K is the better option and I personally see it a waste of resources especially when TV services can't support it because they can't broadcast it (technology is way off) so why is a consumer going to buy it if they can't watch normal 4K tv.

Answer both are not

EddieNX 4141d ago

It's not gunna be Native 4K video games. To render their games in 4K they will have to sacrifice a ridiculous amount of fidelity. So the 4K will just be some useless , Poser , Bluray upscaling or some shite....

I hope microsoft goes ahead with their Illuminati room and watch the wiiu dominate.

All the kids will be throwing Kinnect grenades and at the kitchen wall in the next CoD , sigh....

Muerte24944141d ago (Edited 4141d ago )

games run at 2160 x 1600 with last years gpus. Tegra 4 is running 4k (video resolution) and also can run Unreal Engine 4 (nvidia shield tech demo Ces 2013). Just saying.

militant074141d ago

It's not like Sony own 4k or anything... stupid article, its being developed by Samsung/LG/tosh..etc

TheRealHeisenberg4141d ago

I figured that. I should have elaborated but I'm not a man of many words.

I'll pass on 4k because it looks like I simply can't afford the tech. I'll pass on Illumiroom simply because it seems gimmicky to me.

Belking4141d ago

Holodeck stuff isn't new. It's been around for years. I know for a fact that the US military has been using for years for in their training simulators.

Cueil4141d ago

it's not like the idea hasn't been floating around out there for years

EddieNX 4141d ago (Edited 4141d ago )

Illumirom VS irrelivant and expensive 4K video output - Winner = Nintendo Wiiu

Unless the games are Native 4K , then Suported 4K resoloution is just Sony's desire to bleed money out of their assless ass and aim at a market that simply doesn't exist...

Enemy4141d ago

I'm sorry man, you have no games or specs.

Show all comments (174)
290°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

Read Full Story >>
spieltimes.com
Sonic18811d 14h ago (Edited 1d 14h ago )

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo1d 11h ago (Edited 1d 11h ago )

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus231d 4h ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

MrBaskerville21h ago(Edited 21h ago)

Xbox is a division that they discussed shutting down but doubled down on after Gamepass was pitched.

It needs to make money at some point. Big money.

rokos19h ago

According to Statista the net income of Microsoft is about $72.4 billion dollars which is a bit lower than last year profit. That is almost as much as Activision's acquisition but I assume that would be a one off since it costs so much plus I see how their focus has been shifted to AI, thus any major future investments will probably be in that area.

Markusb3318h ago

i think you are really missing the point

VariantAEC9h ago

@romulus23
That is not why MS buys studios. They might continue to buy because it's about taking that sweet sweet IP out of the corporate husks of their acquisitions.

+ Show (3) more repliesLast reply 9h ago
SonyStyled1d 10h ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

1d 8h ago Replies(2)
ChasterMies22h ago

Xbox isn’t a separate company from Microsoft. It’s all Microsoft.

Abear2117h ago(Edited 16h ago)

Let’s be real, this is the media spinning all the acquisitions and liquidations of said developers and spinning it to make M$ the villain.

This was bound to happen, a bigger slice of pie and cut costs, when the games come they stand to make more and that’s their agenda—it was the writing on the wall when the sales went through and legally all those who approved the sale and mergers knew this would happen.

Snowflakes need to realize business is ugly and you can cry all you want but this is how capitalism works. And it works.

That said, M$ needs to steer the narrative and grab hold of all this, make their plans known, hype the hell out of all those dead IP’s they plan to revive, and be honest about the timeline. This is likely to involve mobile and IP on other consoles, and most people realize that.

The problem is this company is incapable of being transparent and seems to often want to dissuade and confuse is customer base. The lack of E3 has hurt Microsoft and I don’t think they know how to properly or effectively market their brand anymore.

+ Show (2) more repliesLast reply 9h ago
jwillj2k41d 14h ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex1d 13h ago (Edited 1d 13h ago )

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot1d 13h ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

VariantAEC9h ago

Years?

Try several decades, and in the gaming space 2.3 decades.

Jon6158618h ago

You do realize this happens in ALL industries? Or are you just saying this because it is Microsoft? In any case I feel for those that are being let go but the trch industry is suffering right now.

jwillj2k413h ago(Edited 13h ago)

This absolutely does NOT happen all the time. Let me know the last time 1 company with a terrible product track record spent 100 billion onto acquire MULTIPLE successful companies in under a year only to shut them down and stop making their products regardless of how successful they were. Not merge them, completely shut them down.

And you can’t use Microsoft in your example.

Notellin13h ago(Edited 13h ago)

Class action lawsuit? The law is on their side and protects them at all costs. There are no rules to protect the people at the bottom.

jwillj2k413h ago

Not true when it comes to mass layoff do your research.

RNTody1d 13h ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

MrDead1d 3h ago

ID software, the makers of Doom and Wolfenstein that have been with us since 1991 could be gone and MS will keep the IPs.

I hope some of these studios can buy their freedom from MS otherwise this is going to be even more devastating for the industry and gamers.

Yui_Suzumiya1d ago (Edited 1d ago )

That's exactly what I'm worried about. I've been a fan of id since Wolfenstein 3D and I'm honestly afraid.

lodossrage20h ago

Toys for Bob saw the writing on the wall and bought themselves out.

Wouldn't be the first time a company did that under MS either. Bungie and Twisted Pixel did the same. Considering what just happened, I can see some other devs trying to buy themselves out too.

anast1d 12h ago

Good thing the bosses of all those small studios made their money.

glenn19791d 12h ago

they cant do it right now they will get burned

XiNatsuDragnel1d 4h ago

Phil and his team need to be gone

lodossrage20h ago(Edited 20h ago)

Won't make a difference.

The whole structure needs to be overhauled. Anyone that replaces Phil will be no different than him, Mattrick, or anyone else.

Until the company changes how they go about business, nothing will change

glenn197917h ago

I just don't have any idea what they would do , they have done sooo much damage on their xbox brand, they have a show at July or June I think, but will it even matter even they show amazing games, idkn

lodossrage20h ago

True,

But they may as well get it over with. Whether it happens now or later, the burning is going to hit the same.

Reality is the ONE move that can alleviate a lot of this is the one move they can't make. Remove day 1 from gamepass.

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90°

Microsoft Opening Xbox Mobile Game Store in July

The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."

Jin_Sakai3d ago (Edited 3d ago )

“Bond adds that they will start on the web”

This will go nowhere.

Nice knowing you Xbox. This is what happens when the house never gets cleaned.

MrDead3d ago

The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.

The best thing MS can do for the gaming industry is leave and never return.

XiNatsuDragnel3d ago

Good luck with this even it might not succeed.

Show all comments (7)
210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

Read Full Story >>
eurogamer.net
XiNatsuDragnel3d ago

Microsoft had a good idea but fumbled it again.

Cacabunga2d ago (Edited 2d ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow3d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1822d ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie2d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow2d ago (Edited 2d ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

1d 23h ago
Hereandthere1d 19h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 1d 19h ago
Notellin2d ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

1d 23h ago
Hereandthere1d 19h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow1d 5h ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere1d 19h ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow1d 5h ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX2d ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

Cockney1d ago

They chose well, Sony gave them the backing to pursue their dreams with no restrictions even tho their games especially dreams have very niche appeal. Media molecule and Sony deserve respect for this in an age of risk averse publishing.

RNTody2d ago (Edited 2d ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno2d ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Inverno2d ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

1d 23h ago
fsfsxii2d ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno1d 23h ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

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