In this 16 minute audio clip ZitterZap and NOVAxDRAGON talk about EA flagging YouTube content containing Battlefield 3 footage and how this affect the smaller YouTubers who are not partnered. We analyze whether this is for short term profit gain from EA and if it will affect their brand in the long term. We talk about how big corporations are showing their power on YouTube and will this have a demoralizing effect on YouTubers who for the most part are doing this for free. We speculate whether we will see game companies in the future distribute licenses to control what kind of video content is distributed on the internet regarding their game. We analyze the growth in YouTube community and whether it has a part in making it a target when compared to services like Twitch.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
i hope one day that video game videos on youtube wont be illegal but it seems to be headed that way
Its ridiculous.
1 EA USES IT TO PROMOTE! Go like the Battlefield page. Every single day they are posting user videos to promote the game.....a bit ironic?
2 I've said this before, who do we contact to get rights to use it? Lets say we are profiting off it, but only making maybe 10 bucks off it and we say "okay ill give you half" who do we contact about sharing 5 bucks? Thats the problem YOU CANT! Yet they will gladly block you over 10 bucks. Unless you are a star and making hundreds of dollars, you will never be able to contact them about usage rights....
Ever try contacting a Hollywood rep? A music company to get rights to a song? Yeah good luck without hiring a thousand dollar rep of your own....
Youtube, THE GREATEST SOURCE OF INFORMATION ON THE INTERNET, will die a slow and painful death very soon if this stuff keeps up. Its just getting sad the way these companies are acting.
............................. . I blame Apple, lol.
Probably some random person at EA flagging the vids.
My guess is EA and Activision and these other big game companies will have their own youtube channels and have all their content copyrighted so they get all the profit. Eventually it will be go to them or see nothing, similar in a way to how Vevo gets all the exclusive music videos first.
I also see the same eventually happening to sports and anything else you can think of.
Youtube is very unorganized now with no laws. Anyone can upload almost anything and get paid, and they get paid a lot too, it's pretty crazy. An average gaming commentator can make more than the average developer of the GAME! Corporations are seeing this and not liking it.