450°

There's No Xbox 720, Next-Gen Microsoft Xbox to be Named "Xbox Next"

Theo Valich writes for VR-Zone.com, "For quite some time, numerous media outlets and gamers themselves were calling the next-gen Xbox console - Xbox 720. Naturally, it made sense as it would be double the 360, but in reality, that designation never stood any chance."

Rockubot4218d ago

I wonder why Microsoft changed the name.

dotwithshoes4218d ago

When did MS ever called it the Xbox 720?

Malice-Flare4218d ago

ever see the movie Real Steel? it was one of the ads in the arena...

-MD-4218d ago

Oh, well if it was in such a prestigious movie like Real Steel then it must be true.

Batzi4218d ago

People are stupid, they assumed that the next Xbox would be 720 cause 360x2=720 but they don't know that Microsoft chose 360 for a frickin reason and that there is a meaning behind it. And by the way, during the 360's development, one of its given codenames was "Xbox Next". It might be a codename.

MikeMyers4218d ago

Microsoft never changed the name (of the upcoming system) because it was never publicly announced to begin with.

I doubt it will be called Xbox 8 since Windows comes out every few years unlike consoles which last on average 5 or more years. I also doubt it will be Xbox 720, then what's the next system after that going to be, Xbox 1440? They won't called it simply Xbox either since that was what the original was. It might be Xbox Next but that doesn't have a very good sound to it. I'm thinking the Xbox name itself is too strong to pass up so it will be part of it.

Anon19744218d ago (Edited 4218d ago )

I always doubted the Xbox 720 name, but people had to call it something other than the "next gen Xbox 360". MS has trademarked Xbox 8, but I hope that's not it. Personally, I don't mind Xbox Next, or if they just called it the Xbox again. Maybe the Xbox 8 trademark and Xbox Infinity are supposed to be one in the same?

Anyone have any ideas for a new Xbox name? I tried to think of something, but I got nutn. The only thing I am sure of is that I'm looking forward to see what MS has in store. And I hope it's backwards compatible because I still have a slew of Xbox 360 titles I haven't had time to play yet.

EVILDEAD3604218d ago

LOL..the title makes it seem like the author know anything more than the rest of us.

We all see the patent names and know the same rumors reported here. But, none of it matters until the final name is officially announced.

I'll call it 720 or even Xbox next. Either way we al know the console is coming and will be called something.

Evil

BitbyDeath4218d ago

Isn't it's codename Durango? People should just call it that, 720 sounds stupid.

guitarded774218d ago (Edited 4217d ago )

I know MS hasn't called it the 720 or even publicly announced the next system, but Rinkuchal has a point... it was in the movie ad for Real Steel next to other famous brand logos including bing (which is also MS). You can't go around using company trademarks without permission. It's still not confirmation, but MS had to authorize use of the logo.

http://originalgamster.com/...

darthv724217d ago

to break tradition. Nintendo on the other hand...

NES (Nintendo Entertainment System)
SNES (Super Nintendo Entertainment system)
N64 (Nintendo 64)
GameCube (although many refer to it as NGC or Nintendo GameCube)
Wii (also referred to as Nintendo Wii)
and soon to be Wii-u.

Sony has used PS1/2/3 and will likely call the next one 4 (for a lack of originality). They are essentially following the Atari tradition if you think about it. 2600, 5200, 7800. Yet even Atari broke the tradition with Jaguar which was more or less them just putting their stamp (name) on it.

Sega had Master system, Genesis (my personal fav), Saturn (another great system) and Dreamcast (best of the best). There was even a rumor many years ago that their followup to the DC would be dubbed Phoenix.

MS starting off with the xbox and then going to the 360 sort of broke the traditional naming that atari (and sony) have used. If the nextbox is named infinity then that is cool too.

nukeitall4217d ago (Edited 4217d ago )

I think a good name is Xbox 8, i.e. make the 8 sideways and call it Xbox Infinite or Xbox Loop! :D

thorstein4217d ago

I was always thinking that it should be called the "Nextbox" It plays on next and xbox quite well.

Syntax-Error4217d ago (Edited 4217d ago )

MS will unveil the new name not this corny site. Secondly, they have been calling it NextBox before the 360 came out. The latest we heard was that it was going to be called XBOX 9 because it will be using the windows 9 OS. Since Win 8 is being released in a couple of weeks and when the next version of Xbox appears it will be running the Win 9 according to earlier reports.

Ahronith, you're full of shit. You never worked close with MS to know this because they never mentioned Xbox 8. It was reported to be 9 and also, 8 sideways isn't the sign for UNITY, it's the sign for INFINITY. What an idiot. Where do these kids come from?

Old news: http://www.forbes.com/sites...

Boody-Bandit4217d ago (Edited 4217d ago )

Call it 720, 1080, 2160, 361. Hell call it the NexBox. I don't care what they call it. Just announce that bad boy E3 2013 to be released later that year. It's time. Okay, back to Forza Horizon. VAROOM!

+ Show (13) more repliesLast reply 4217d ago
AngelicIceDiamond4218d ago

Because Xbox 720 would be a horrendous name for the new console I never took the name seriously I just use it let people know I'm talking about the future console kind of like a placeholder name.

As far as the name goes,I think it'll be something that's simple but also stands out. Like the Xbox 360, its simple but stands out.

Knight_Crawler4218d ago

I agree and people would associte it with 720p which will make it look inferior becuase 1080p is higher res.

One thing for sure is that the next Xbox will have the name XBOX in it somewhere becuase MS is really pushing the Xbox name on W8.

I really like Xbox 8 - If rumors are true that the next gen of consoles will be the lastones becuase everything is moving could base and digital then the name would fit it. Thius way MS can release an upgraded console every time a new version of Windows is released.

ghaleon19804218d ago

I really think it's just going to be called "Xbox." If you watch all of the new promotional and tutorial videos for smartglass and the new Xbox live updates at the end of the videos instead of having the typical "Xbox 360" logo it just now says "Xbox."

Captain Qwark 94217d ago

i think it should be just xbox as well personally. its a brand, its easy, its recognized by many. it still differentiates itself fom the 360 becuase most peeps call the 360, "360".

however, i did read somewhere that they didnt want to name it simply xbox or xbox 3 because that would make it inferior to ps4 in the name leading to a possible misconception by unaware consumers that its automatically worse, which also makes sense.

so far xbox 8 is most likely since ms is trying to unify all the OS's together and 8 would lead the unaware consumers to think its twice as good as the ps4 as well lol. the problem with that though, is im not sure it has a nice ring to it like 360. w/e the case they could name it purple turd and id still buy it, its just a name.

as always, purple turd and ps4 are day one buys for me

attilayavuzer4218d ago

720 would've been tied with Wii U for worst console name.

I could see them trying to pull some Smartbox bs though.

greenpowerz4217d ago (Edited 4217d ago )

720 comes from when Sony fans bashing the 360 and MSFT needing new hardware because they said 360 was maxed out several years/block buster ago(Gears etc)it was smybolic doubling of 360 meaning next xbo(lazy naming created to bash the 360 years before the new box was needed due to fanboyism).

Media found it to be somethings handy/convenient to call the Next Xbox 720 as well.

MSFT in pun started using the name in code for enternal use in the planning of the new xbox shwon in the leaked docs.

I remeber some of the first fanboys naming the new xbox the 720 for purposes of bashing the supposed aged 360 many years ago I might add(despite Crysis 2, Rage, Halo 4, Forza 4/H, The Wither 2 etc)

720 has no symbolic meaning.The 360 was used because it has meanings MSFT liked, like Rebirth, reinvention, complete turn around(no not geometry so don't even try it)

Pillsbury14217d ago

Guess most people don't realize this is probably a code name.

ahronith4217d ago

I work closely with MS at the conference center in Redmond, WA, and from what I have gathered is it will be called XBOX 8 with the number 8 having a shadow that lays sideways forming an infinity symbol that will represent UNITY. Most meetings i listened too much on, they were really pushing a way to promote to the consumer social gaming online and in the livingroom, and UNITY is a word they used a lot.

Color schemes were the same as they are sticking with brand recognition. Yes im new here and i know its N4G and most wont care what i have to say and thats fine, but i have no way of getting in trouble, i have not signed an NDA at anytime, so thats that.

FragMnTagM4217d ago

You seem legit. It ties in with everything they are doing at the moment also.

I think you hit the nail on the head.

pixelsword4217d ago

Why is it called unity when the sign represents infinity?

hotrider124217d ago (Edited 4217d ago )

seem to me this site spew SPECULATION on up coming games and (dlc) and speculation up-coming consoles.

no one knows the future of possibilities so why not wait til ACTUAL announcement for title of console.

avengers19784217d ago

xbox 720 didnt make sense anyway.

helghast1024217d ago

It will never be called the Xbox 720 because it would be TERRIBLE for marketing.

"Hey guys, the Xbox 720 does 1080p"

+ Show (7) more repliesLast reply 4217d ago
1upgamer994218d ago (Edited 4218d ago )

This article is so full of it on specs. If half of this is true it will be at least $500 dollars OR we will be Joining Xboxgold on contract. I really hope not because I don't want to sign a contract with Microsoft to play games. I thought that was why they were doing that $99 promotion with agreement, just to test it. Also if the name is Xboxnext that is worse that Wii U. (and I love Nintendo)

Npugz74218d ago (Edited 4218d ago )

It probably will be 500$ which isn't bad! I dont get how people think its ok to spend 600$ on a iphone but don't want to pay 500$ for a next gen console! You people make no sense!

Eldyraen4217d ago

Have to agree, plus I don't tote my $500 console around with me all the time so somehow losing or dropping it isn't an issue unlike phones (never happened to me, but I know people that have done it).

yewles14218d ago

Again, just like the 360, until the official unveil.

RockmanII74218d ago

I'm just gonna assume it will be the Xbox 8 until proven wrong.

nolson104218d ago

They won't call it xbox 3 for fear of it "seeming" inferior to ps4. They don't want the mass market to think ps4 is more advanced because it has a number up on it. Part of the reason they didn't call it xbox 2 as well.

bubblebeam4218d ago (Edited 4218d ago )

"They won't call it xbox 3 for fear of it "seeming" inferior to ps4."

Which is why they will be smart a$$es and call it Xbox Infinity.
But, Sony will out smart them and call theirs Playstation 2Infinity and Beyond!!!! /s

Show all comments (105)
290°

More Job Losses At Xbox, “There’s More To Come”: Paul Thurrott

Paul Thurrott in a recent episode commented on the on-going Microsoft fiasco hinting at more job losses and that "there's more to come".

Read Full Story >>
spieltimes.com
Sonic18811d 16h ago (Edited 1d 16h ago )

There won't be no more acquiring game publishers from Microsoft in the future . Xbox has to pay Microsoft back. It might take two decades to do that.

sagapo1d 12h ago (Edited 1d 12h ago )

I don’t understand what you’re saying. Xbox IS microsoft so there’s no “paying back “.
And MS gross profit in 2023 was over 140 billion dollars so forget your 2 decades.

Unless you mean the money MS invested in Xbox (acquisitions included) and the time it will take for xbox as a brand to gain that money back on it’s own, then yeah, that could take a while.

romulus231d 6h ago

The better term to use might be return on investment, xbox is simply a division of Microsoft one that MS can easily do away with if profit margins are not met. So in that regard he's right, if xbox isn't showing the expected return on investment the higher ups are expecting than it's unlikely Microsoft will acquire any other studios any time soon, especially if they are spending billions buying developers just to shut them down in the end.

MrBaskerville23h ago(Edited 23h ago)

Xbox is a division that they discussed shutting down but doubled down on after Gamepass was pitched.

It needs to make money at some point. Big money.

rokos20h ago

According to Statista the net income of Microsoft is about $72.4 billion dollars which is a bit lower than last year profit. That is almost as much as Activision's acquisition but I assume that would be a one off since it costs so much plus I see how their focus has been shifted to AI, thus any major future investments will probably be in that area.

Markusb3319h ago

i think you are really missing the point

VariantAEC10h ago

@romulus23
That is not why MS buys studios. They might continue to buy because it's about taking that sweet sweet IP out of the corporate husks of their acquisitions.

+ Show (3) more repliesLast reply 10h ago
SonyStyled1d 12h ago

“There won't be no more acquiring game publishers from Microsoft in the future”

No bro, there do be is for Microsoft not acquiring for what is now if not what it be is 😂

1d 10h ago Replies(2)
ChasterMies1d ago

Xbox isn’t a separate company from Microsoft. It’s all Microsoft.

Abear2118h ago(Edited 18h ago)

Let’s be real, this is the media spinning all the acquisitions and liquidations of said developers and spinning it to make M$ the villain.

This was bound to happen, a bigger slice of pie and cut costs, when the games come they stand to make more and that’s their agenda—it was the writing on the wall when the sales went through and legally all those who approved the sale and mergers knew this would happen.

Snowflakes need to realize business is ugly and you can cry all you want but this is how capitalism works. And it works.

That said, M$ needs to steer the narrative and grab hold of all this, make their plans known, hype the hell out of all those dead IP’s they plan to revive, and be honest about the timeline. This is likely to involve mobile and IP on other consoles, and most people realize that.

The problem is this company is incapable of being transparent and seems to often want to dissuade and confuse is customer base. The lack of E3 has hurt Microsoft and I don’t think they know how to properly or effectively market their brand anymore.

+ Show (2) more repliesLast reply 10h ago
jwillj2k41d 15h ago

There really needs to be a class action lawsuit here. You buy these companies just to put people out of jobs. And it’s not like something happened to derail their plans this WAS the plan. Microsoft has no business in this space at all.

franwex1d 15h ago (Edited 1d 15h ago )

Microsoft has been doing this for years. They simply want the IPs. Look at Nokia. Look at Skype. This time it simply expanded to games. Gaming is not as important to Microsoft’s executives as it was to the founders too. Bill Gates was willing to sell the og Xbox at a loss. Steve Balmer approved the red ring of death fiasco. This CEO isn’t really a gamer.

-Foxtrot1d 14h ago

Maybe it's time though to put a stop to it and use a big giant like Microsoft as a huge example to the rest of these big companies.

There has to be a line drawn somewhere.

People like the FTC and the like went against Microsoft yet their Actvision deal was still allowed to go through yet look what's happened...it's not even Acitivisions studios aswell, it's Bethesdas.

VariantAEC10h ago

Years?

Try several decades, and in the gaming space 2.3 decades.

Jon6158619h ago

You do realize this happens in ALL industries? Or are you just saying this because it is Microsoft? In any case I feel for those that are being let go but the trch industry is suffering right now.

jwillj2k414h ago(Edited 14h ago)

This absolutely does NOT happen all the time. Let me know the last time 1 company with a terrible product track record spent 100 billion onto acquire MULTIPLE successful companies in under a year only to shut them down and stop making their products regardless of how successful they were. Not merge them, completely shut them down.

And you can’t use Microsoft in your example.

Notellin15h ago(Edited 15h ago)

Class action lawsuit? The law is on their side and protects them at all costs. There are no rules to protect the people at the bottom.

jwillj2k414h ago

Not true when it comes to mass layoff do your research.

RNTody1d 15h ago

Ninja Theory, Perfect Dark, Crash Bandicoot, Spyro, Wolfenstein 3, Dishonored, Prey, Doom, Quake... something tells me that bad things are going to happen to these entities under Microsoft.

MrDead1d 4h ago

ID software, the makers of Doom and Wolfenstein that have been with us since 1991 could be gone and MS will keep the IPs.

I hope some of these studios can buy their freedom from MS otherwise this is going to be even more devastating for the industry and gamers.

Yui_Suzumiya1d 2h ago (Edited 1d 1h ago )

That's exactly what I'm worried about. I've been a fan of id since Wolfenstein 3D and I'm honestly afraid.

lodossrage21h ago

Toys for Bob saw the writing on the wall and bought themselves out.

Wouldn't be the first time a company did that under MS either. Bungie and Twisted Pixel did the same. Considering what just happened, I can see some other devs trying to buy themselves out too.

anast1d 14h ago

Good thing the bosses of all those small studios made their money.

glenn19791d 13h ago

they cant do it right now they will get burned

XiNatsuDragnel1d 5h ago

Phil and his team need to be gone

lodossrage21h ago(Edited 21h ago)

Won't make a difference.

The whole structure needs to be overhauled. Anyone that replaces Phil will be no different than him, Mattrick, or anyone else.

Until the company changes how they go about business, nothing will change

glenn197919h ago

I just don't have any idea what they would do , they have done sooo much damage on their xbox brand, they have a show at July or June I think, but will it even matter even they show amazing games, idkn

lodossrage21h ago

True,

But they may as well get it over with. Whether it happens now or later, the burning is going to hit the same.

Reality is the ONE move that can alleviate a lot of this is the one move they can't make. Remove day 1 from gamepass.

Show all comments (68)
90°

Microsoft Opening Xbox Mobile Game Store in July

The Xbox brand is expanding, as an Xbox mobile game store is opening this coming July where Microsoft will brings its "first-party portfolio."

Jin_Sakai3d ago (Edited 3d ago )

“Bond adds that they will start on the web”

This will go nowhere.

Nice knowing you Xbox. This is what happens when the house never gets cleaned.

MrDead3d ago

The only this MS is expanding is the amount of feculence it sprays on everyone who just want to enjoy gaming and make games.

The best thing MS can do for the gaming industry is leave and never return.

XiNatsuDragnel3d ago

Good luck with this even it might not succeed.

Show all comments (7)
210°

Microsoft once tried to nab LittleBigPlanet from Sony after a few drinks

It turns out that many moons ago, Microsoft once had its eye on the Sony published LittleBigPlanet series.

Read Full Story >>
eurogamer.net
XiNatsuDragnel3d ago

Microsoft had a good idea but fumbled it again.

Cacabunga2d ago (Edited 2d ago )

Project Spark idea was decent but they quickly gave up ..
LBP was wonderful

ApocalypseShadow3d ago

Microsoft in a nutshell. Always tried to poach Sony employees, games, 3rd party games and devices like the depth camera that was turned into Kinect but was running on PS2 before Xbox 360. Wouldn't be surprised they wanted LBP. Just like they worked behind the scenes pushing the MLB to bring Sony's baseball game to Xbox instead of making their own.
https://www.playstationlife...

They didn't spend years trying to develop their own baseball game. They wanted Sony's game.

They're scum.

Zachmo1822d ago

Microsoft didn't force MLB on Xbox. MLB gave Sony 2 options either go multiplat or risk losing the license.

Rynxie2d ago

And why do you think MLB said that? I believe Ms approached MLB.

ApocalypseShadow2d ago (Edited 2d ago )

Totally ridiculous comment.

The only exclusivity Sony had was to their own creation of The Show. Microsoft could have paid the MLB for the license just like Sony did and made their own baseball game.

Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox. They're worth 3 TRILLION dollars. You think that's not enough money to make their own baseball game? Don't be delusional.

Microsoft spun it like they always do and told the media that they had to trust Sony with their hardware. After they put Sony in that position of not having a choice. Either go multiplatform or stop making one of their successful games. That's a no win scenario.

And what did Microsoft do? They didn't try to sell the game to the Xbox community. They put it on game pass to hurt Sony. Pushing the idea of why buy games that are $70 when you can play them in their cheap service for $10. It was a dirty tactic.

You fell for the Kool aid drink Microsoft served you instead of spitting it out. Hope it tasted good because you were fooled by Phil and the gang.

2d ago
Hereandthere1d 20h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

Bond revealed that MLB The Show “always came up” in conversations between Microsoft and the Major League Baseball organization. “We always said, ‘We love this game. It would be a huge opportunity to bring it to Xbox.'” she recalled. However, when Microsoft’s efforts materialized, it put the company in an awkward situation where it had to send in pre-release consoles to a rival company.

+ Show (1) more replyLast reply 1d 20h ago
Notellin2d ago

"Microsoft instead, groomed MLB for years in trying to poach Sony's game and bring it to Xbox."

Take a nap, conspiracies are rotting your brain.

2d ago
Hereandthere1d 20h ago

Xbox executive Sara Bond has told Axios that Microsoft spent a number of years trying to get MLB The Show onto Xbox consoles. And when it finally succeeded in breaking off PlayStation’s long-held exclusivity, the company had to “trust” Sony with pre-release Xbox Series X/S consoles.

ApocalypseShadow1d 6h ago

Lying to yourself is unbecoming.

Article link tells you all you need to know in Sarah Bond's own words.

Hereandthere1d 20h ago

They were too cheap/inept/lazy to develop their own mlb game, so they port begged for years and bribed the mlb to make the show multiplatform. Like i said many times, xbox brought nothing to the table their 24 years, ZERO.

ApocalypseShadow1d 7h ago

At least you and others get it. Note drank the Kool aid and asked for seconds thinking it was refreshing.

Most don't even know how it all played out but it's there in black and white for all to see. Microsoft brought it up for years until the MLB forced Sony's hand. It was a win win for Microsoft. Kill one reason to buy a PlayStation or kill the game by dropping it in a cheap service to kill Sony's sales numbers on PlayStation.

OtterX2d ago

"However, Healey said Media Molecule wouldn't have felt right doing that, adding it would have been "morally corrupt"."

Major kudos to Media Molecule for being an upright studio with principles.

Cockney1d 1h ago

They chose well, Sony gave them the backing to pursue their dreams with no restrictions even tho their games especially dreams have very niche appeal. Media molecule and Sony deserve respect for this in an age of risk averse publishing.

RNTody2d ago (Edited 2d ago )

Great, more stories like this please. Show the last of the zombies holding the line what we've been saying for years: Microsoft is anti competition, anti industry and has no interest in making games at all.

But hey, at least there's an Xbox Games Showcase to look forward to, right?

Inverno2d ago

Well considering SONY just killed the series, LBP would've been dead by now either way. Though MM probably wouldn't exist by now either, so I'm glad they stayed with SONY, hopefully they don't get shut down any time soon or ever honestly.

Inverno2d ago

They shut down the servers, that's millions of user created levels gone. That and dead are pretty much the same, it's also been years since 3 and they cancelled HUB soooo.

2d ago
fsfsxii2d ago

They shutdown the servers because no one was playing, no one in the community cared about the user created levels so why keep them up? Wtf you guys would never succeed in running a business.

Inverno2d ago

Yea dood no one was playing so they shut off the servers. Cause people with enough common sense can't just Google why they were actually shut of, right?

Show all comments (29)