GamesBeat writes: "The PlayStation spokesperson and faux-executive Kevin Butler is in trouble with Sony. On September 11, Sony Computer Entertainment America filed a lawsuit against the Bridgestone Tires company and Wildcat Creek, Inc advertising firm. Actor Jerry Lambert, who plays the hilarious and arrogant Kevin Butler character in PlayStation commercials, is the president of Wildcat Creek according to Corporationwiki.com. SCEA claims that Bridgestone and Lambert violated one of Sony’s intellectual properties. Which one? Well, Kevin Butler."
A new patent recently published by Sony wants to gather biometric data of gamers to track whether one is being harassed using AI tools.
I hope this is one of those patents that never comes to fruition.
I already dislike the fact you can pay a significant amount for a online service buy associated games and content on said service and get banned from that service over potentially a misunderstanding the bans are already handed out for flimsy reasons
I'd rather see money invested in a ban that simply removes the offensive players ability to communicate with unknown players allow them to continue party chats with friends but not with Joe blow on cod.
Take my social security and bank account numbers too! Here’s a picture of my wife and our address.
At this rate I feel Sony will eventually sell a room to play games in it where they can monitor your every breath
I want them to censor erotic content by measuring my groin temperature so i dont get too distracted while playing black ops 2.
Terrible idea. Not only do I not consent to providing my biometric data, the potential for mishandling biometric data is almost a certainty. Positive stress and negative stress can produce similar changes in biometrics. Interpreting the precise emotion a person is feeling is not only invasive but could be easily misconstrued. I hope this never comes to fruition.
Sony has recently published a new patent that wants to dynamically handle the games' difficulty and gameplay based on the player's emotions.
This is something I might use. Sometimes I play some good games but they don’t have difficulty option and are a little too easy.
cool idea
cool idea for horror games especially
the way it's explained here sounds like it could never be forced hopefully, so that's ok with me
Sony has recruited Bungie's head of revenue Jaremy Rich to head up its live-service gaming division, Rich has announced on social media.
Please do not put Destiny’s monetization into Sony’s first party games. The monetization is what’s driving players away from Destiny.
I mean, this person made some pretty bad decisions at Bungie. I hope they've learned from them because I definitely don't see those type of ideas as good for PlaySation in general.
Ps5 gamers in 2023 seemed to play more live service types of games, so regardless to how people feel about them, numbers don’t lie and Sony is going where the money is. I mean look at the excitement around Helldivers2, people are showing that they want live service games.
How do you kill a franchise that already been killed?
Destiny’s grind, cash-in-on-playbass-cha-Ching, and pop-culture-insertion mainstream-me-too bs totally killed any rep Bungie had. Sony/Bungie, if you are doing this to ward-off players, it’s already working.
"For the love of money People will rob their own brother"
http://www.youtube.com/watc...
When I first heard of Sony's lawsuit, I had hoped there was something legit about Sony moving forward with the case, not this nonsense. While I don't think anyone could dispute Jerry Lambert IS Kevin Butler, it's an ad with him playing a second if not third character. He's not the focus. A little common sense should've prevailed with Sony's legal team, but alas, the company hasn't really built a reputation on that.
the thing is, character had no name. He's just some actor in the commercial with no name. I really want to see where this case goes.
I think it's entirely down to the fact it's a competitor's console, not the fact the character is similar. If he's been just advertising tyres, it would have been fine, but to use a very similar persona with a rival console is not going to sit well. It's an intentional reference to the character, at the very least but considering Lambert owns the advertising company in question, I'd say it's foolish to think he wasn't using the "Kevin Butler" character intentionally.
Surley though in the fine print of his contract there would of been something like
"You cannot participate in advertising or promoting rival brands for 3-6 months after this contract ends"
or something like that....
Logicaly wouldn't it of been wise to make him look a little differnt in the advert so people don't assume it's Kevin Butler even though he's just playing a no name character. Give him black hair, thick glasses, a goatee or maybe a crazy "Back to the Future Doc Wig" to go along with that scientist costume...it wouldn't of killed them to do that.
Hopefully they will work this out and maybe make another advert where the take the mick out of the situation to laugh it off....maybe Kevin being sued by Jack trenton stalking him, then saves his life so Jack drops it blah blah blah you get the point.