While DICE has gone out of their way to create the idea that the PC version of Battlefield 3 is the superior version, this also makes the console version appear to be inferior and nobody wants to own an inferior product. Knowing that most of their profits would come from the consoles, DICE needs to get on board and market the console version of BF3 in a way in which it isn't seen as an inferior version to the PC version but rather it's own unique experience.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
I think they're waiting till E3 to show console footage.
DICE has consistently done an excellent job with console versions of Battlefield since Bad Company. In fact, it's arguable they've been giving PC the bum deal as of late.
That said, consoles are inherently limited, whereas the sky is the limit for the PC where fancy graphics cards and new processors are king.
As long as the player cap is around Bad Company 2 level, I won't have any complaints.
Even though the 360 and PS3 version of BF3 will be hollow shells of the PC version, it'll still kick MW3's ass in terms of over all fun and scale (unless you're a fan of unbalanced weapons, perks and maps)
The author of the article makes some pretty terrible arguments though.
"- Because DICE has pretty much convinced the PC crowd, from E3 until launch, the focus in terms of marketing should be on the console versions, not the PC version. "
Or, just show both
"market Battlefield 3 in a way that says the console version of BF3 is the definitive shooter this fall over Modern Warfare 3. Make the console version of BF3"
DICE has worked long and hard on their engine, and they're going to want to show it off as best as they can, and they're not going to be able to do that by giving us all this console attention.
"Continuing with the console focused marketing push for BF3, at PAX Prime, have a console only multiplayer playable set of kiosk set up to allow the fans to experience"
WHY. People want Battlefield 3. Most console gamers have never even played a real Battlefield game. Why the HELL would they show off the 24 person multiplayer at E3, and not the 64 person PC multiplayer that actual fans of the Battlefield series have been waiting to see since 2005.
"Because multiplayer maps on the console versions will be smaller than the PC version, then to counter that, the console versions should have some exclusive maps that would create a better experience for the 24 players (12 vs 12) atmosphere. "
There's absolutely no reason why they wouldn't release those maps on PC too. PC servers aren't stuck at 64 players. You can go down from there. You can have a 12 person server if you really feel like it.
"This would also eliminate the BF3 console = inferior version because instead of just having smaller versions of PC maps"
No it wouldn't.
"Finally, to extend on the previous point, I would also add exclusive multiplayer modes made specifically for the 12 v 12 experiences that probably wouldn’t work in a 32 v 32 experience. "
Another stupid point. If they were to release these low end game modes exclusively on the console versions, that would end up backfiring more than you know.
"So DICE and Electronic Arts needs to seriously get on the ball and take it easy on the PC version of BF3 = The Best Experience and shine a bit more positive attention on the console version if they want to seriously convert many of these COD fans into playing BF3."
DICE and EA know that BF3 will sell a ton of copies. They're not expecting Call of Duty numbers, but I'm sure they're estimates are somewhere in the ballpark of 10-12 million across all three platforms. What they REALLY want to do is to have that quality bar raised so astronomically high, Call of Duty will never be able to touch it and they can rest easy knowing that they are the better game.
(sorry for the essay comment)
"...this also makes the console version appear to be inferior and nobody wants to own an inferior product."
But the console itself is an inferior product. DICE are game developers, not magicians. They can only do so much with so little. I still have faith in them. I will be getting BF3 on the console(haven't decided which one) because they always make a solid product. They don't "neglect" any version. But they do always fuck up their releases. Unstable multi-player because of "unexpected demand."
Hey, DICE, order bookoo servers, k?