380°

Xbox One Dashboard Created "With Advertising In Mind"

The Xbox One dashboard is being created "with advertising in mind" according a member of the Xbox LIVE advertising team.

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sticktwiddlers.com
mushroomwig3955d ago

Yeah, just what the gamers wanted.

Wizziokid3955d ago

As if they didn't make enough money off Gold...

Blacktric3955d ago

Even at their reveal event, the dashboard was cluttered with ads and other unnecessary crap. This is really, really sad.

pompombrum3955d ago

This is hardly surprising, the current Xbox 360 UI is exactly the same, adverts galore.

JokesOnYou3955d ago (Edited 3955d ago )

Yeah its not so different from 360 where there are game ads(deals, add ons, dlc crap etc), movie ads and music ads alot of which are revelant to me....if you take it out of context Im sure you sonyfanboys think they are advertising "xbox dish detergent" though. Pretty sure whenever I do turn on my ps3 sony wants me to buy stuff too.

MajorLazer3955d ago

Sad to see paying members seeing the same ads as non paying members

pompombrum3955d ago

@jokesonyou

I can load my ps3, stick a game in, a blu ray in, do almost everything I want without seeing a single advert. Don't get me wrong, I prefer the 360 ui personally but to suggest Sony is just like Microsoft in this is completely not true.

ThanatosDMC3955d ago

"Pay an extra $20 a month for 20% less ads."

The_Con-Sept3954d ago

It's 2013 and you still got ads for burger king on your home screen. Like futurama and the "eye phone."

dillydadally3954d ago

To be honest, it wasn't all the DRM crap or the price difference that turned me away from xbox to ps next gen, it was this. The xbox 360 dashboard just got worse and worse and worse until it was nothing but ads being shoved down your throat. It's dumb enough that they charge for online play, but then to barrage me with ads?

+ Show (6) more repliesLast reply 3954d ago
Donnieboi3955d ago

People pay, and you STILL get ad's. So why isn't Xbox Live Silver version free? If MS gets money from Ad's, then some of it should be used to at least let people get MP for free (or at the very least--let u use the netflix and hulu accounts without an additional paywall). And Gold just be used to eliminate ad's and get extra features like Xbox TV and all that other crap that nobody really wants.

The Meerkat3955d ago

To be fair I wouldn't have known about the FREE Spartacus game if it wasn't for the adverts.

Baka-akaB3955d ago

Or you most likely would hae found it about it by browsing the list of weekly demo and stuff .

I dont buy into the usefulness (for gamers of course , not business) of ads thrown on any of those services .. especially paid ones

Cueil3954d ago

ads sit in a corner silent and only play when you highlight them... not an issue... occasionally they'll have an ad that grabs my attention... as for the games/music/movie "ads" those are less ads and more about content on the service...

SixZeroFour3954d ago

regardless of the ads being there, i havent been on dashboard to notice what it is usually advertising until i go on stories like this to find out what ads ppl complain about...what i DO usually remember tho are the games that are on "sale" or some kinda gaming promotion like virgin gaming tournaments

the ones i will complain about however are the video ads(usually kinect ads) that usually pop up when you are watching some kind of video...as for ads on dashboard, i have absolutely no problem with

+ Show (1) more replyLast reply 3954d ago
GamerToons3955d ago

I think any dashboard is made with Ads or sales in mind.

No I am not sticking up for MS, but I am just being honest.

Minato-Namikaze3955d ago

XMB was definitely no created with Ads in mind.

dillydadally3954d ago

No, to be honest, xbox's is just over the top. It's impossible to play a game without being barraged by ads of every sort. Sony's never had ads unless you went the the actual game store. After all the DRM crap, it was actually this that turned me off from xbox the most. I could see the direction they were going.

3-4-53954d ago (Edited 3954d ago )

One of the good parts about playing games is the NO ADS....

The focus of everything on XB1 should be games.

They haven't listened to anyone and I don't think they want to.

Heartnet3954d ago

By the morons on n4g you'd think that halfway through campaign I get some pop up add for dish soap...

Jeez ms advertises deals etc with their dashboard to inform customers and make a nice lil profit...

BattleTorn3954d ago (Edited 3954d ago )

Do we all forget Microsoft saying in their press conference that the Xbox One dash with me completely ad free!???

http://news.softpedia.com/n...

Shheeessh

KiRBY30003954d ago

from your link:

"We designed the Xbox One dashboard to make your favorite games and entertainment even more front and center. Advertisements will not be visible on the home screen, so you only see what’s most important to you."

keywords here "not visible ON THE HOME SCREEN"

they will be visible outside of home screen. so no, its not "completely ad free" as you said it.

slazer1013954d ago

@aiBreeze. Not trying to bash on you but that's technically inaccurate. There is always a scrolling advert at the top right of the XMB under the clock. I even saw a advert for eye drops the other day on there I was like WTF!

I can understand advertising games or movies because that pertains to things on the consoles itself. Games devs want there products to get noticed. What I would have a problem with is advertising things like Pepsi or tampons, basically things that don't have anything to do with gaming or movies.

Hicken3954d ago

Imagine my surprise when I discovered years ago that I could turn that little scrolling thing off completely.

Where's the option to turn off such ads on a 360 or XBOne? In my wallet?

slazer1013954d ago (Edited 3954d ago )

You can't turn it off. Nice try.

Edit: if your talking about changing the date a tricking the system. That's really not an option per say to turn it off.

MikeMyers3954d ago

I haven't seen any ads for tampons. I doubt we will see that on the Xbox One either.

http://www.destructoid.com/...

That is what the dashboard will look like. It has to do with services provided. I find it odd people will complain about that and on top of it complain when they have no intentions of buying the Xbox One anyways.

slazer1013954d ago

@MikeMyers. First of I wasn't talking about Xbox at all. I was making a comment about advertising. Period! I was not trying to say Xbox was going to have tampons ads either. It was a generalized statement. And know where in my comment was I complaining. Please take your fanboy comments and stick them where the sun don't shine.

+ Show (1) more replyLast reply 3954d ago
AngelicIceDiamond3954d ago

Man you guys complain allot, about every little thing. people on Xbox play games not ads, obviously.

maniacmayhem3954d ago

Turned on my Xbox...

Saw an ad for Tiny Tina's Assault on Dragon Keep
Saw an ad for Magic: The Gathering
Saw an ad for Redemption movie which you can rent on the 360 (not to be confused with Raid: The Redemption, which was EXCELLENT!)
Saw an add to reserve the X1
Saw an ad to watch the Xgames on my 360
Saw an ad to play Fruit Ninja

All these ads are services, games and movies that are directly tied to the 360.

Also my cursor is automatically on the GAME so I can turn on my 360, instantly press A and play the game currently inside.

Yes, just what gamers on the 360 need. To actually know what content is available on the 360. Who would have thought right...

infamous-butcher3954d ago

I love the way it's shoved in your face too. /s

infamous-butcher3954d ago

this is just what gamers who pay for a premium service, which should negate the need for advertisements, want.
fixed that for you there.

BallsEye3954d ago

It was fkin stated on e3 on stage that there will be no ADS so please stop spreading lies.

+ Show (7) more repliesLast reply 3954d ago
Wizziokid3955d ago

Just what I want on my console adverts clotting up the UI.

Keep going MS your doing great!

Cueil3954d ago

yeah... no one wants to know about new content on the service... the "ads" that people are complaining about sit in the corner and don't even play through unless you specifically highlight them... you're over exaggerating a non-issue

Krew_923954d ago

This is an issue, simply because Sony does the same, not the Ads, I mean the same that they inform about new deals and events from the home screen itself.

The What's New section reveals deals and other things in its own very section, also the updating bulletin at the top right keeps on displaying news, all without intrusive Ads.

If you tell me saying this is a non issue is like try to avoid the issue itself, by telling everyone to turn a blind side to these kind of business practices you'll only make the problem worse. Then other companies will start doing the same...

Lockhart3955d ago

Should users really have to put up with advertising even if they are paying for their membership? I can understand to an extent with silver members who don't pay.

Heartnet3954d ago

Lol try arguing that with Sky TV lol.

But at least Xbox adds are related to the system and he inform customers about deals and new stuff xxD

Rai3955d ago

Whats the point of paying for it? I would expect it on the PS3 since it was free but that doesn't have any ads.

stage883955d ago (Edited 3955d ago )

Congratulations MS, you're giving costumers exactly what they want again....

Show all comments (101)
110°

Microsoft’s Surface and Xbox hardware revenues take a big hit in Q3

Microsoft just posted the third quarter of its 2024 fiscal financial results. The software maker made $61.9 billion in revenue and a net income of $21.9 billion during Q3. Revenue is up 17 percent, and net income has increased by 20 percent.

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theverge.com
darthv7212h ago

Xbox content + services up 62% while hardware down 31%... seems about right with the way they tout you don't need the hardware to play. People can play on their phones or smart tv or other means. I don't hardly play on my consoles directly since getting devices like the logitech g-cloud and ps portal. Which is to also say I have been playing more digital than physical because of these devices.

purple1011h ago

Xbox hardware revenue tanks to lowest point of Xbox Series generation

Profchaos1h ago

I'm not surprised surface is struggling they aren't relevant anymore

XBManiac25m ago

Too expensive hardware when others offer the same or more for less? Good work, Green Team.

SimpleDad10m ago(Edited 9m ago)

"Despite some early successes for Xbox games on rival platforms, Xbox hardware is down by a massive 31 percent this quarter."
"Without Activision Blizzard, Microsoft’s overall gaming revenue would have actually declined this quarter."
"Xbox content and services would have only been up a single percent without Activision Blizzard..."
"It looks like next quarter is going to be a similar story for gaming at Microsoft, too."

That is crazy... so A/B/K is carrying the whole Xbox gaming.
Oh and Microsoft will be fine. Windows, Office and Cloud are growing with each pc purchase.

300°

Microsoft Seemingly Closes Bethesda France

As part of its plans to cut 1,900 jobs, Microsoft has reportedly shut down operations at Bethesda France, letting go roughly 15 people

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insider-gaming.com
Hereandthere1d 8h ago

Microsoft should have left them stay 3rd party

GamerRN1d 6h ago

If they are let go, they can be whatever they want. They ARE 3rd party now... 🤦

Barlos1d 3h ago

Yeah, they're also jobless.

GamerRN20h ago

They can form a company if they want, they are just as jobless as if "Microsoft had left them as 3rd party".

peppeaccardo22h ago

"MIcrosoft leaves Bethesda do what they know how to do best" ... close! Oh the irony ....
(Citation from a week old article)

ChasterMies18h ago

I think Microsoft and other game publishers are letting people go because they think ai will replace them. Doesn’t matter how much profit they make. They were always going to be let go.

PassNextquestion1d 8h ago (Edited 1d 8h ago )

Bethesda France was made up of roughly 15 people... they couldn't of being doing much

Bethesda France mainly did publishing and marketing within the region

blacktiger1d 6h ago

that's a shame for you to say that, i'm sure Elite loves hearing what you just said.

Mr Logic16h ago

What a stupid thing to say. The elites give 0 fucks what we say on an obscure website in the comments section.

Crows9015h ago

You can always reach out and give them jobs at your company man. Don't wait

Profchaos1d 8h ago (Edited 1d 8h ago )

Bethesda France focused on publishing and marketing in the region. And 15 people lost their jobs as part of the closure.

I wonder if this is part of Microsoft's strategy to abandoned physical media or possibly gamepass advertising makes their roles redundant you don't need to market a game as hard when the majority of players get the game as part of a sub which already promoted upcoming games

Tacoboto1d 8h ago

It's France too, there's a high likelihood only 1-2 people on the team even had an Xbox.

Profchaos1d 7h ago

Possibly guven all the leaks we know the Xbox brand is really struggling in the region.

Yi-Long1d 4h ago

Well, if your consoles and games are barely found in any stores any more, of course you're gonna struggle finding consumers ...

XiNatsuDragnel1d 7h ago

Tbh Microsoft I think Bethesda being 3rd party same with Activision would probably more competitive than thus scenario imo

Profchaos1d 5h ago (Edited 1d 5h ago )

I think it would have been better for all parties really especially gamers

TheColbertinator1d 6h ago

The recently purchased Activision French offices might take over all the licensing and marketing for Microsoft in France from now on.

Show all comments (21)
280°

Xbox's Preservation Step Sets A Much-Needed Example, Especially For Nintendo

Hanzla from eXputer inquires: "If Xbox can care about preserving its games and legacy, what exactly is wrong with Nintendo, trying to kill game preservation single-handedly?"

purple10112d ago

Ahh yes the good old game preservation of saving all your games to a removable hhd on the Xbox 360, taking it round your mates house, setting up multiple tvs to
Be met with “save data corrupted, please re download”

Or how about removing 360 games
From the store
, download them now or else, and, better hope to god that save data doesn’t corrupt, or it’s lost for ever

Nice one ☝️

Zeref11d ago

It's better than what Nintendo and Playstation is doing. It might not be perfect but at least they are TRYING. Unlike the others.

DarXyde11d ago

Trying? Take off the blinders for a moment, mate.

1. A failure to preserve games is just that: a failure to preserve games. Don't try to sugarcoat it: NO ONE is doing it properly. Better than awful is nothing to write home about.

2. At the time of this comment, isn't it the case that you need an internet connection to play Xbox games even if you buy physical discs that are hardly in circulation anymore? I don't have a Series X and I can't verify, but I think that is correct. I'm fairly certain you can at least play PS5 games at version 1.0 (not much of a win really when many games require day one patches). I think Microsoft's all digital, licensing approach is by far more aggressive than anyone else's. They really try to push you to game pass where you lose your entire library by umm.... Skipping a month of payments.

I don't think anyone is doing it right whatsoever. Don't get me started on Nintendo, who goes after anyone looking to preserve their games better than they ever would with extreme litigation.

Don't be a simp for any of these companies. Get it together.

PhillyDonJawn11d ago (Edited 11d ago )

@DarX never speak on Xbox again. You lost all credibility with your internet connection comment. Smh you have 0 clue and misinformed yet speaking on something you don't no squat about.

Einhander197211d ago

What has Sony done exactly? You guys keep deflecting to Sony but I am not actually seeing any results, and ai am certain nothing that you can come up with even comes close to what Microsoft has done and what they have tried and failed to do, like tie all your disks to your account on xbone.

Microsoft removed their whole indie section when they moved to the xbone because they were going to only allow games on the service that came from a publisher, id@xbox started after xbone launched and it only exists because Sony embraced indie and Microsoft was forced to cancel their plans and reverse course.

And every single game that was part of games for windows live including disk games (I have gta 4 on disk that won't work) so hundreds of games that use that DRM no longer work unless the company themselves patched it out which of course very few did.

MrBaskerville11d ago

Not trying. Tried. they killed of the backcomp program years ago. They set something up again, but sounds like it's more of an attempt to save the current library on whatever they are planning next. With luck they save everything and more, but let's see. I could see them killing off parts of the OG xbox and 360 libraries. Can't imagine that they would allow us to play Forza 5-7 in the future.

With that said, I do like what they've done and really wish they could have done more.

shinoff218311d ago

Zeref

So killing off physical media is trying what exactly. Ms don't really give a fk if you think they do your kidding yourself.

Profchaos11d ago

They are not trying this team is established for forward compatability the team is. It interested in preserving Xbox or 360 games.

+ Show (3) more repliesLast reply 11d ago
isarai12d ago

Is that why Hellblade 2 is digital only?

Zeref11d ago

Just because it's digital only doesn't mean you can't preserve it. Just put it on an external and you have the exact same functionality of what a disc does.

MrNinosan11d ago

Guess you're trolling, but if you actually think that's how it works, I'd recommend buying some braincells.

mkis00711d ago (Edited 11d ago )

Volitile vs nonvolitile data. A disc will not corrupt either. A drive can be corrupted.

Einhander197212d ago

This is just a scammy PR move to distract from the fact they are going digital only and trying to push streaming and subscriptions only.

No gaming company has pushed harder to remove ownership than Microsoft.

Without discs there is no preservation, preservation can't be done by the rights holders it can only be done by the consumers, anything else is a lie.

12d ago Replies(3)
Einhander197212d ago

Anyone remember xblig which Microsoft removed their whole 360 indie section removing hundreds of games from people?

12d ago
12d ago
Zeref11d ago

Do you know you can put your games on an external and preserve them that way? There are no benefits to discs. ZERO. Idk why some of you are still obsessed with them.

DarXyde11d ago

Because games like Persona 5 exist. It's STILL V1.00. On Playstation, that's a win because 1.00 is installed on the disc—no need to download anything.

If a game does not require any updates, it's all on the disc.

Extremely low bar in the modern era, of course. It's not much of a win by any stretch.

But for now, physical media does have a purpose, at least on Playstation.

Einhander197211d ago

That is factually not how game licensing works, try plugging your hard drive into someone else xbox, It's not going to work, and it won't work if the licensing servers ever go down.

Einhander197211d ago

Anyone remember games for windows live.

I have around a dozen games, some on Steam itself that will not work because Microsoft shut off the licensing servers.

BehindTheRows11d ago (Edited 11d ago )

I do. I STILL have games (Gears of War being the big one) I cannot access because Games for Windows LIVE is total garbage and no one has held Microsoft accountable.

Zeref11d ago (Edited 11d ago )

You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership.

Chevalier11d ago

"You don't have an Xbox apparently. Because you can 100 percent plug in your external and play games from it on any Xbox console lol. You just have to be logged in to prove ownership."

Damn how many times do people got to explain your idiocy to you? You can take a copy of Persona 5 like someone used as an example and play that game on ANY console WITHOUT logging in which means I can lend the game to a friend without internet and they can play my game. Can you lend your hard drive to anyone without logging in for them to play? NOPE. That is a huge difference and if you think otherwise then sorry you're an idiot.

Tacoboto11d ago

"No gaming company has pushed harder to remove ownership than Microsoft."

Ubisoft is literally erasing games people bought from their libraries... My PS1-3 discs are useless on modern hardware. Nintendo's re-published and resold almost their entire Wii U library, and the eShop is completely dead with no BC mechanism in the Switch software. Microsoft publishes everything they make today day one on Steam and Xbox/Windows. Sony only brings to PC the titles they think you might want some years later and Nintendo won't even design a functional long-lasting joystick.

You're absolutely trolling and not serious if you think Microsoft today is the worst offender.

shinoff218311d ago

Yay steam

Not everyone fks with computers though. The disc is still the best way as a console player. Period.

Tacoboto11d ago

How do Sony and Nintendo feel about these discs from 2001-2013?

Don't be stupid, you know Xbox is the best at this today.

+ Show (3) more repliesLast reply 11d ago
Hofstaderman11d ago

Nobody wants this. Sales or the lack of it in the case of XBOX is very telling. I wonder how the adorably all digital series X will fare. Adorably dismal perhaps?

crazyCoconuts11d ago

Only time will tell, but for from someone like me suspecting that Xbox is trying to gracefully exit the console market, that "forward compatibility" team is trying to get Xbox games playing on Windows PCs. I mean, it's nice that they're not planning on exiting with a "enjoy your games while the hardware still works" message, so that's nice. They still have a brand to protect via Microsoft so probably feel obligated to have a better exit strategy.

Xeofate11d ago (Edited 11d ago )

That is not their plan, their plan is to transfer users accounts to the cloud.

Phil Spencer himself said as much a few months back, plans could have changed but I think people are reading way too much into one statement where Phil said he would allow Epic on xbox because he wants to be able to sell xbox games directly on other platforms. Aka, instead of selling Sea of Thives through PSN he wants to have an xbox store to sell his games on PlayStation without giving PlayStation any money.

Again, it's extremely unlikely that Phil plans to put PC on xbox and licensing would prevent them from just giving out other publishers games purchased on xbox copies of thier games on PC, Microsoft does not own their games.

crazyCoconuts10d ago

The thing that doesn't align with the cloud strategy is the giving up on exclusives. You'd still need strong exclusives for cloud streaming - it's still a "platform" , just with a lower upfront hardware investment. I feel like they've learned what PS learned with PSNow long ago. We're not ready to stream games and it's only gonna lose them money to try at this point

FinalFantasyFanatic11d ago

I would love that, I'd buy up some of the Xbox games if they could run on PC, like the Rare Replay, Lost Odyssey and Dead or Alive Ultimate, probably a pipe dream though.

Show all comments (43)