Like many industries in transition to a more digital, mobile world, video games appear to be caught in a shift away from games played on consoles and PCs.
But the bigger problem is that the staple of the industry — the video game consoles that drive sales of new games — are old and in need of an upgrade. Last year, the industry saw sales of physical software sink to its lowest levels since 2007, with sales of $9.3 billion in the U.S., down 8% from $10.1 billion in 2010, according to data from the NPD Group.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
I knew it was heading to this.
It is bound to happen!
If this does not stop then hello 1983!
Yearly milking of the same shit on all three major platforms is too hard on the gamer's pocket.
Also its like eating the same food day in and day out.
It gets boring & you wanna puke just at the sight of these games.
Its like cutting trees but failure to plants new ones.
Its killing the industry!
No one is nurturing it.
New exciting IPs. New genres.
Sony cannot do it alone & hurt itself by doing so in the process.
Nintendo and M$ must do their part too. Same with the big publishers.
The same IPs.
The same brand & title with little variations.
Stop the sequels!
Stop the rehashes!
Give the land some years of rest.
New IPs bring excitement to the industry at full price.
Oh noes
Irony of irony: in trying to appeal to investors, game companies appealed to them over their markets. Investors then lost interest as game popularity became generally unstable.
It's going to be interesting..
Just like the housing market, .COM businesses, investment firms, banks, and starbucks....if you over saturate a market...it will crumble...and then over time it will rebuild itself