Xbox One shifts 100k units in China on Day 1

The Xbox One has shifted 100k units in China on Day 1 according to vice president of SMG, Mr. Zhang. This figure was revealed in a Chinese forum A9VG and it isn’t sure yet whether it is shipped or sold. Either way it is highly impressive and is thrice the amount of Xbox One consoles shipped in Japan on day 1.

[XB1_PS4]

Not sure if sold, or shipped. Either way the reception has been surprisingly positive. I'm glad to see china adopt a console. With their population, they could eventually become a contender to the US as the main market.

[TimeSkipLuffy]

If their government wouldn't be afraid of freedom they would easily be one of the biggest console market.

[Webbyy]

Yea, If only the government was not so strict. either way. 100k for x1 over there is promising. Good launch MS.

[Ballsack]

Sony messed up not taking advantage of the 14 year console drought in China

Ms can take serious advantage of this.. Great day one sales

[PeaSFor]

shipped 100K consoles?

let see home many consoles was sold to customers.... if we ever get the number.

[ABizzel1]

This is good for them (if SOLD). Although it's not the numbers they needed to be back in the running to win September, the XBO will nonetheless have a great month.

Half way through the month sales were:

PS4: 600k
XBO: 300k
3DS: 190k (good sales still, but I see why the new model is coming)
PS3: 100k (the little console that could)
Wii U: 80k (get Smash out ASAP)
360: 60k
Vita: 47k (PS4 + PSTV bundle needs to happen, $479 (save $20))
Wii: 13k

So more than likely the PS4 still won September, but the XBO pulled FAR ahead of everyone else for the month and should be around 600k - 700k units by the end of September (which was EXACTLY in the range I said they would be, so take that 80+ disagrees). So once again great month for them, and good job with the WW launch.

[Eonjay]

Not sure if its shipped or sold, but the article says they plan to sell 1 million in the first year (12 months). This means that the number is probably shipped, because if it was sold, their projections should be a hell of a lot higher.

@Abizzel1

The end of the month is today.

[Concertoine]

Thats why Nintendo should release there. All of their system selling games are inoffensive to the government.

I'm surprised by this launch, assuming it was sold. It'll be interesting to see how the numbers hold the upcoming weeks.

[4Sh0w]

Glad to see the positive reception for X1 in China, I think China will likely fill the void in fanbase that Japan has never given microsoft. I sure hope we can get some solid monthly figures from China to see sales trends.

ABizzel1, source???

[harrisk954]

@Ballsack

Sony will also be selling in China... They have a distribution partner already set up. China has only just allowed foreign console manufacturers into the country. MS was quicker to the punch, but Sony is not too far behind.

[mikeslemonade]

Have we lowered our standards for what is good sales? This is what we expect. When PS4 and X1 launches in EU or NA it sells millions. 100k isn't shit and it will drop real fast after this.

[system22]

i wouldn't say they are afraid of freedom so much as prefer having power but yes. the population is huge and even a small portion of that population able to afford consoles would still be huge.

[ABizzel1]

@Eonjay

I know, but we don't have numbers for the 20th or the 27th which is why I only posted half the months numbers.

@4show

No official numbers yet, all we can go by is what MS claims to have sold and the rumored numbers from VGChartz -_-

But realistically sales should 450k units excluding the last few console launches.

Week 1: 130k
Week 2: 170k
Week 3: 50k - 80k (should be around 75k)
Week 4: 50k - 80k (should be around 75k)

Add in the China launch (if it's truly 100k units sold, not shipped), the India launch if it indeed did well, and the other few countries and the XBO could very well hit the 600k mark. 500k is a given.

[UltimateMaster]

100k for a country the size of China is extremely small.
China has over 1 billion citizen (That's 1,000,000.), the country alone is 1/7th of the global population.
It's only a small % of the entire population, 100k is like a rounding error, let alone even knowing how many of them were actually sold. On a WW sale and % comparison, it's pretty low.
It's really nothing to claim victory about by any means.
If that was America, it would be 50k or less units rather than 1 million.

[Kingthrash360]

What I was thinking^^^^
I mean not to take anything away from ms but 100k is pretty small for a maket this huge and this thirsty for games.
And its not even sold its I dont know "shifted" whats that mean?
So tired of word play. ..but im happy for china tgey missed out on alot of great games all these years

[UltimateMaster]

My bad, I don't know why I've changed the numbers...
It's 1,000,000,000. It's 0.0001% of the population.
Why I put 1 million instead. I don't know... I'm kinda tired.
American products such as the iPhone are struggling in the country. (Ironically, the iPhone is doing well in Japan)
If they would have sold that % in America, it'd be under 50k and not the 1 Million they did sold/shipped on day 1.
Day 1 is always the highest number too. Also, polls show very little interest in the Xbox console, like only 8% wanted the Xbox One and not other consoles, the PS4 came at 78%.
Hell, the PS4 sells more consoles than that on a weekly basis in America alone.

[pixelsword]

@ TimeSkipLuffy:

You'd think China's government would at least welcome the original XBO because of it's ability to watch and listen to you 24/7, recognize who's in the room, and can't be shut off even if you don't play.

In the XBO's first iteration, it seemed to be the ideal vehicle to monitor the Communist populace.

[gootimes]

Wow, great launch there, congrats to them.

[noctis_lumia]

ABizzel1 cbo will still eat dust this gen so calm down

[memots]

China needs some freedom fries

[ABizzel1]

@UltimateMaster & Kingtrash

It's been over 14 years, we don't even know now much of China are gamers, specifically console gamers. 100k for the population of 1 billion seems small, but it's a start for a country that's been at 0 for the last 14 years. China is a waiting game for everyone to see if it's a market worth investing in. 100k sales is nothing to scoff at, and even if it drops the same percentage that the XBO did in Japan, that's still 10k sells per week which translates into at least 520k sales per year (at least, due to holiday boost). Selling over 500k a year in what is currently considered a tier 2 region is something all the big 3 would want.

@noctis_lumia

It's sad so-called gamers like you exist. What do you gain by trying to put the XBO down? People who can't congratulate someone on a job well done, are the definition of a hater. You sir are a hater. Hopefully this will help you.

http://www.huffingtonpost.c...

[UltimateMaster]

@ABizzel1
China, a tier 2 country? Really? Are you kidding me?
If you truly believe that, then you've been asleep for the last 14 years.
China has an ever growing middle class, who's currency doubled on a year-to-year basis (That's a lot when we consider a normal inflation rate to be 3%)
It's not that our economy has dropped, it's just been a very slow economic recovery that just made economies everywhere else in the world rise significantly. I'm thinking Brazil made significant progress.
Their economy is almost on par with the American Economy and maybe in 1, 2 or even 5 years, their economy will grow bigger than America's economy within 10 years, guaranteed.

So yeah, sleep on that tonight.
Why is the Xbox One is 600 US$ rather than 500$ or 400$?
Tax. It's always because of taxes.

[ABizzel1]

@UltimateMasters

China is a Tier 2 country in terms of video game consoles. What part of my post had anything to do with China's financial economy? China hasn't had a console in 14+ years, so how on earth are they anything but a Tier 2 country. If the XBO broke out and sold +1 million, then by all means it would be a Tier 1 country instantly for MS, but as it stands it's Tier 2 for "VIDEO GAME CONSOLES".

Reading Comprehension would save people from so many unneeded post.

[GribbleGrunger]

Yeah, we're still waiting on that information; however, IF is is 'sold through' then we'd have to consider this launch a huge success. For the XB1 (a much maligned console) to launch in an unproven market and sell 100k in the first few days is not to be sniffed at. Of course, if it's only 'shipped' we'd have to temper our enthusiasm.

Sony will be looking at this very closely, and if the XB1 makes decent headway there I can see an earlier launch of the PS4 in China than expected.

[XB1_PS4]

I think Sony will try to rush into China if MS makes headway over the next few weeks. Although Japanese products tend to not do well in China. That may be need for concern. The Chinese aren't stupid though. The PS4 is a great product, I think will sell fine there.

[GribbleGrunger]

I'm guessing Sony are waiting to build up a portfolio of none politicise-able games for China. Their censorship is 'to the bone' and not easily circumvented. This could encourage Sony though, which is why they may release a month or two before they originally planned. I was guessing around the middle of 2015 but this may move it forward to Feb/March.

In the meantime, Sony will be concentrating on breaking one last consumer habit: The XB has always dominated sales in a six weeks period leading up to and during Christmas.

All their advertising and manufacturing will be aimed squarely at the UK and the US, so focusing and manufacturing PS4s for an unproven market are not going to be part of their plan just yet.

[OC_MurphysLaw]

I am going to guess this number is sold through and not shipped as MS would already have had "shipped to" numbers prior to this launch day being that they would have needed to "ship" them to the stores in time for day one.

[GribbleGrunger]

A guy on Gaf (who can read Chinese) has said it's 'shipped', so we're still waiting on actual sales figures. We could see excitement turn to despair overnight.

[-Alpha]

"Although Japanese products tend to not do well in China. That may be need for concern."

This always sounds like a terrible myth. Any proof of this, please?

I've heard just as much that Chinese people don't care about where the product comes from.

[XB1_PS4]

@Alpha It happens all the time. Sometimes boycotts, sometimes government.

http://www.businessinsider....
http://www.japantimes.co.jp...

[donthate]

The proof is in the pudding:

http://www.reddit.com/r/xbo...

[nitus10]

Well China has a population of 1.3 billion and if you look at Shanghai (pop 24 million) and Hong Kong (pop 7 million) these two cities alone have first world status which means many people have money to spend.

One of the most important things when selling a gaming console is to have content that is attractive to consumers and in that area Sony and Nintendo excel. This is not to say that Microsoft can't do well however you also have to remember that the Chinese Government does have strict control over what they want their people to see, hear and now play. That alone makes selling a console and it's software very difficult.

Correct me if I am wrong but from what I can gather the Chinese XB1 will be strictly region locked whereas the PS4 when it is eventually sold there will not be (maybe). If this is the case the PS4 will dominate if not it's anyone's guess.

[Genuine-User]

I'm glad China has opened the doors for Sony and Microsoft to sell their consoles.
I don't think the numbers are that good for either company considering China is a country of 1.3+ billion people.

[Concertoine]

I cant imagine much of China has disposable income.

[AD705]

http://www.cinemablend.com/...

"The console has already established a manufacturing distributor in BesTV and the console has a retail chain partner in China Telecommunications Corporation. Microsoft is planning on 100,000 consoles in the region within the first quarter of its availability. Depending on how sales go they're likely to ramp that number up."

100,000 xbox one units is what they are shipping within it's first year. If they actually sold 100k on the first day than they sold out of stock in china and you can still go out and buy an xbox one in other words it did not sell 100k in one day.

600 bucks for a console with 10 games and any other future release for any other game is gonna have to go through a strict process and be lucky to be approved for the chinese gaming market. You think shit loads of people will buy a platform with only 10 games at launch? Everyone in china is probably gonna sell of their X1 a month later.

[KiwiViper85]

I paid $1000 for a console at launch with 2 games... so yep.

[callahan09]

Honestly that's a lot more than I would have guessed.

[IrishSt0ner]

Guys the info is all out there, can't believe people honestly think it's 100k shipped.

The Chinese Goverment approved 5 million units to be sold in their region. There were 16k preorders announced for a single retailer, it's pretty clear they mean 100k sold and not shipped.

I still think the appoved number is way too optimisitic, unless it's some kind of overall limit.

[IrishSt0ner]

Going by these sources there's only 100k available for the first quarter, that's confusing as hell. Why only 100k consoles for 3 months when a single retailer had 16k of preorders, makes no sense... someone is messing up their figures/information.

[MRMagoo123]

Yes the retailer that had 16k pre orders probably. It's been known for a while MS was sending in 100k , I even mentioned it a week or so ago.so 100k is shipped I would guess, 100k still wouldn't be a lot of sales on a country with more ppl in than uk and usa combined.

[Magicite]

100k units managed to reach China, no additional information have been disclosed.

[Eddie20101]

If it shipped it isn't that impressive at all, especially considering they have been deprived of consoles for 14 years and the size (population) of the country. If they sold through that amount it is a different story.

[Eddie20101]

Big difference between shipped and sold, if they are not sold to customers then they are just sitting on shelves, guess what else they are not selling, video games, they are also not selling Xbox live memberships.
They are not making any money on them, we all know the profit margin on the console isn't that high.

The whole purpose of making consumer goods is to sell them to consumers.

Being the first to market in a country that has a huge black market for consoles maybe isn't that big of a deal.

If you need flash cards to understand that, I'll see what I can do.

[NextGen24Gamer]

What does it matter if it's sold to retail or sold to consumer? Retailers order what they feel will sell thru.

Selling 100k day one is huge and bigger news than it sounds. China consumers, unlike Japanese consumers, typically love all things American. With the xbox one being the only console in China, expect word of mouth and the "new" hot product to sell like hotcakes in a country with a population over a billion people.

Being 1st to market is always big, but being 1st to a NEW market is huge. You then build a FANBASE that will grow.

Sony to this day still rides the popularity of being 1st in many countries outside of the USA. Nintendo lost its way in large part due to lack of 3rd party support & blu ray drive.

[Gamer1982]

100K in a population of 1.35 billion? might be day 1 sales but after day one sales plummet to 1/10. Lets compare that to other places.. On launch worldwide it sold 1 million to LESS people (USA and Europe there is under a billion people however it didn't launch in all European countries). In Japan a population of 127 million it sold 23k consoles.

So to contrast Japan to China where people agree Xbox is failing... Japan has a 1/10 of the population yet sold 1/5 of the consoles compared to China day 1. Meaning only half as many percentage wise per head in the country bought an xbox in China.

So 100k looks like a decent figure when you realise the population is 1.3 BILLION (4 TIMES the size of the US) that figure is TINY.

[All_Consoles]

You have no clue about the economic situation in China not to mention this is the first console to be released after many years of bans from the government

[SilentNegotiator]

If it's not specifically stated "sold", 99% of the time that means it's shipped. We'll have to see some sold numbers before we get any idea of how popular it is.

They "shifted" ~30K Xbones on day one in Japan, but they sure didn't sell them all on day one.

[Ozmoses]

You mean how many xbox one's were smuggled into North Korea...

I mean they need something to eat.. I'm sure an Xbox One is loaded with nutrition.

[Angeljuice]

"With their population, they could eventually become a contender to the US as the main market."

With their population they could be bigger than North America and Europe combined.

[GarrusVakarian]

Damn, China were thirsty for consoles.

[-Foxtrot]

That's what it boils down to at the end of the day

You could officially launch the Dreamcast here and it would sell a shit ton

[XB1_PS4]

To be fair, the Dreamcast is incredible.

[-Foxtrot]

@Torque_CS_Lewith

Seeing a console already selling well, sell well in another country.

I'd probably wouldn't say the same thing to be honest, actually I wouldn't say anything I'd just see it as normal with how well Sony is doing at the moment and I wouldn't think nothing of it...like I said I probably wouldn't say anything.

But yeah...bring the PS4 into this article, if I or anyone else did that you would of most likely said something.

@Webbyy

Hmmmm that's strange I never knew Japan and the UK had a console ban for 14 years?

[Death]

@Foxtrot,

It's not only insulting, but ignorant to say that the Dreamcast which is 15 years old would sell the same in China if it were released instead of the Xbox One. You are talking aboout China like they are a third world country instead of looking at them as a rapidly growing economic powerhouse. Yes, poverty does still affect some of the population just like it does in every nation, but there are many that are doing extremely well also. To say they would jump at a Dreamcast is rediculous.

Gaming has been available the past 14 years, just not in an official capacity. Honestly, sometimes the best thing you can say at times is nothing at all.

[mhunterjr]

That's not what it 'boils down to'. It boils down to the Xbox one being a pretty damn good product, and 100k people in China were compelled to purchase it.

What can't you give credit when it due?

[lsujester]

Foxtrot was just going for a funny comment about the lack of consoles in China, you guys took that off the deep end.

[-Foxtrot]

@Death

I was going to reply but then I saw lsujesters comment.

He nails it....you all took it the wrong way

I wasn't saying China was a third world country or being nasty I was just poking fun at the lack of consoles for so long that even an OLD GEN console which died off would sell a shit load over there because they haven't had an official console in so long.

Good lord...this site.

[ThePope]

@Foxtrot

I don't really care about this convo but one comment you made needs to be disparaged.

"Seeing a console already selling well, sell well in another country.I'd probably wouldn't say the same thing to be honest, actually I wouldn't say anything I'd just see it as normal with how well Sony is doing at the moment and I wouldn't think nothing of it...like I said I probably wouldn't say anything."

The X1 is selling well. Just because its not selling as well as the PS4 doesn't mean its not selling well. MS makes money on every console sold as well as having a great game line up that's going to be hitting month after month sales will continue to grow. Plain and simple.

[donthate]

Both Xbox One and PS4 are commonly available in China on the "grey" market and so was the Xbox 360 and PS3. A lot of these consoles make their way to China from Hong Kong, which has no console ban.

If people were that thirsty, they could get it easily.

Either way, if the thirst is there it was filled by MS just like how Sony benefitted from releasing earlier in 3-4 times the region as MS at launch, and continuing to enjoy that in many regions.

[doolin_dalton]

@Foxtrot

I'm an Xbox (and Sega) fan, and I see nothing malicious about your comment.

To me, I read your comment as a commentary about how there have been few game consoles in China, and they're just thirsty for good games - ANY games.

[GameDev1]

Still we are not sure if it is sold through or shipped

But after such a long time sticking with illegal or imported ps3's and xbox 360s, am sure they will be excited.

[Pogmathoin]

Got to laugh at this.... Lukas, you said nothing that could possibly offend either camp, Fox, you got sucked into an pointless argument. When is the BS going to end? Neither MS or Sony deserve this... as long as they both give us something that takes us away from this world for a few hours everyday, who gives a f#$K??! Just enjoy the games, hope they both prosper so that our entertainment continues!

[Patrick_pk44]

It's a minority. The majority of China are PC gamers and always will be. I find 100K is really low for any console after an unban.

[NextGen24Gamer]

You find 100k really low, but yet it's the 3rd best launch for the Xbox One after the UK. And before you bash xbox one sales, the xbox one is Microsofts fastest selling console to date. It's selling better than the orginal xbox & the xbox 360. Its a launch. It's a new console. I believe their goal of selling 1 million is low ball figure. It will likely sell more than that.

[Chevalier]

"That's not what it 'boils down to'. It boils down to the Xbox one being a pretty damn good product, and 100k people in China were compelled to purchase it.

What can't you give credit when it due? "

So you'll sing praises and give credit due without actually confirming any actual figures? Didn't we hear the same thing about how quickly Xbones were selling on preorders in Japan? Yeah remember how that actually turned out? You might want to temper your enthusiasm and calling out people BEFORE numbers are confirmed otherwise you may end up looking like an idiot.

Also just because in your opinion Xbone is a 'damn good product' doesn't mean that everyone outside the U.S. agrees with you.

[Kayant]

If sold through that would be the third best launch for XB1 after the UK.

[snookiegamer]

Totally ........good week for Xbox One! Congrats MS ;)

[Geobros]

wow

[TheFallenAngel]

That sounds great. I think Sony was waiting to see how the Xbone was going to do before announcing a release date. Let's hope they both stay healthy in China.

[Kavorklestein]

Well, with an Asian diet with plenty of rice, seaweed, and ginger, chances are they will both 'Stay Healthy' lol (;

[Manic2014]

So basically it sold out the entire shipment. That is great, hopefully it continues to sell there well.

[poor_cus_of_games]

It hasn't been confirmed as shipped or sold through.

[RiPPn]

It says not sure if sold.. so it could just be Microsoft's initial shipment, which means nothing.

Congrats to MS for finding another retail channel to stuff.

[Manic2014]

Well it was confirmed back in july, MS will only be shipping out 100,000 units. So if this is a confirmation they have been sold out to consumers, congratulations to MS.

[Kayant]

@MMEHTA

Link?

All that was confirmed iirc was the were allowed to sell 5m http://www.pcworld.com/arti...

[LazyGoron]

Congrats to MS... although the PR bullcrap they spin gets old. Is it shipped? Sold to retail? Sold to consumer? What the hell is "shifts 100k". I have no idea how to interpret that.

Still think that you prevent your citizens from having an open market for console, it creates an ENORMOUS DEMAND for any console legally (most people probably don't want to deal with black/grey markets, but the fact that they exist points to the high demand for consoles). MS was smart to be the first because if Nintendo or Sony were first, we'd be seeing the exact same articles with a different system in the headlines.

Impressive first day launch, somewhat makes up for the embarrassment that was Japan.

[avengers1978]

I'm guessing they mean shipped, as MS never really gives sales numbers.

[Volkama]

Unless SMG is short for Microsoft then I'm not sure this can really be called "PR Bullcrap".

[strangeaeon]

"PR bullcrap" is the Sony fanboys canned response to any positive X1 news.

[Niv]

Not bad but for a billion people market quite disappointing.

[aviator189]

I'm sure it'd move more consoles if the Chinese government wasn't so hard line on approving games. Censorship in china is brutal.

[Kribwalker]

Considering the average salary in China is $4700 a year, the billion person market shrinks considerably, so I'd say that's a great launch

http://qz.com/170363/the-av...

[hello12]

Not bad at all better than i expected. I was thinking 50,000 would be a good amount.

x box 1 released with just 10 games and most of them are not triple AAA titles so in light of that 100k at launch is really good.

Are Sony fans on here really saying 100k is a bad launch, its only 1 day, not a week. You guys are just as bad as misterx and his members just look at the disagrees, it proves how bias you guys are, and you just hate to see a good news story for x box 1

Sony ships the PS4 to more countries Sony had an advantage from the get go? Of course people on here ignore that.

[the_dark_one]

Muhahaha your comment is funny, you talk about bias and yet you are one of the biggest towards xbox one, besides almost everyone is asking if this "shift 100K" is sold to costumers or if it is just shipped, nobody is saying its a bad lunch if it is sold through. just is not clear enough what it is.

"You guys are just as bad as misterx and his members just look at the disagrees"- the disagrees is cause of that exact comment, you had to use someone that the whole gaming community know is the biggest xbox one fanboy to describe the sony fans

[DeadlyOreo]

@KNWS

If people on here ignore that, then why do you ignore the fact that the PS4 is outselling the Xbox One in the markets the have BOTH been released in since launch? Are you honestly that clueless, or do you just do this for giggles?

[pyramidshead]

Before sounding off the fanfare with the passive aggressive salt comment how about you wait until it's confirmed it's sold-through and not sold-in.

[S2Killinit]

Thats it?? I thought this was going to be a huge market

[TripC50]

Yeah okay.. Day one.

[kurruptor]

Sorry but what is impressive about this?

China has more than 10 times the population of Japan, but only did 3-4 times the sales. They've never had a console in 14 years, this should have been a lot higher.

So, either they simply don't care about consoles or they don't care about the Xbone.

[Wikkid666]

You do realize that it's only released in a small portion of China right now. The government has restricted it's release area.

[kurruptor]

I wasn't aware of that. I know a lot of the games still aren't released because of restrictions.

Where's the info on this limited release?

[lsujester]

No, it's released all over the country. The Shanghai part is that the console has to be produced in the free trade zone, which Microsoft has set up with a Chinese partner. Stores all over the nation are selling them, though.

The biggest issue is that it's expensive and only has 10 games available for purchase. The government has to approve every single game, and they are likely to be very strict and time-consuming.

[lsujester]

http://www.forbes.com/sites...

Since a couple of people don't seem to believe me.

[kurruptor]

Jester that article doesn't say it was only released in a portion of China? [not sure if that was your point, cause I don't see your original post]

[lsujester]

My point is my comment right above the one containing the article. I saw people disagreeing with me, so I just wanted to make sure that I spread the information love.

[DLConspiracy]

Actually the consoles are only in a specific area and not all over like we think. So wikkid is correct. They are doing a test market in the Shanghai Free-Trade Zone which is rather large but not the entire country.

http://en.m.wikipedia.org/w...

Keep in mind that the games that the Chinese govt has allowed are not exactly adult games. They have severely prevented a large portion of popular games through. That can prevent some interest along with the price.

I also noticed their were well over 100k pre orders from china and that was reported well over a month ago. So its pretty fair to say this is sales to consumer. I know some people online here hope its not because they don't want Xbox to succeed but I think its awesome. I can only see that number increase. Its much better than the black market video game crap that China has had to deal with for years.

[lsujester]

The Shanghai FTZ is one small part of the city, doesn't even cover all of it. But regardless, they're available everywhere, there are even pictures of them in being sold in Beijing, including the one with Cao Mei. You can easily to go MS's Hong Kong site and see where to buy them in that city.

Anyway, that Wikipedia is a bit old and a little misleading. You should really look at more sources than that.

[DLConspiracy]

@Isujester

Those are from your sources though. I went through and kept reading.

[Wikkid666]

@ Isujester

Lets look at the article you posted. 4000 retail locations and 37 cities = all of China.

Walmart has more than 4000 stores in the US alone. Not including Target, Gamestop, Kmart, Best Buy, and so on. So China has to have a insane amount of retail locations. In reality if all of China had the console it would closer to 40,000+ retail locations.

[Jag-T1000]

Nice! Hope it keeps selling well!

[miklife]

nice

[DougLord]

In before "shifted is not sold". Ohh wait the PS4 trolls are to fast for me.

Seriously, good show xbox. Probably sells 250k in first week and 1.5mm in 1st year (full 12 months).

[aviator189]

This is good news for all console manufacturers.
This just goes to show you that the market in china for consoles is indeed hungry and wanting of new gaming experiences.
Great news for all the big 3.

[imcool]

coool

[Paprika]

Nice, good work ms. When is ps4 being released in China?

[Remy_Chaos]

Not bad MS so congrats, though honestly it's lacking due to the China's population numbers. However it definitely looks better than Japan already so that's big. Whenever PS4 (Wii U?) release there they should also do similar numbers.
Now to get to the fun part, will the Xbox crazies begin to brag? Especially since they're oh so "not" desperate to play the "numbers" game again... /s

[DLConspiracy]

I am sure the xbox fanboys will brag but no more than all the fanboys of Ps will brag every day. Maybe less.

[ScorpiusX]

Come on China keep showing xbox the love , way to china.

[ajax17]

Key word = "shifts"

[Flames76]

Last time the pre order numbers was released from the retailers in china the XONe had 116,000.So i hope microsoft had enough to cover the pre orders?I dont think microsoft was expecting the XOne to have such a big launch in china

[AD705]

No they didn't at all. I think MS would have said something by now if they had that many preorders for the xbox one. Stop making up these numbers they don't even have 116k shifted for it's first year yet the preorders exceeded that?

[iTechHeads]

Shipped.

[sovkhan]

Well done Ms and congrats to all chinese gamers!!!

[MasterCornholio]

Either way I'm glad that Microsoft managed to release there without any issues.

:)

P.S By issues I'm not talking about that tiny delay or anything.

[Yo Mama]

Considering the sheer number of people in China, that number is not very impressive at all.

[Manic2014]

considering MS had only SHIPPED in 100,000 for launch, it's considered a success.

[tiffac008]

Yup, shipping a 100k console means there is a market there.

[kalimero2]

not bad, not bad

5 million more and ut will tie with PS4

[PCBOX]

Sounds very good.The beast is getting what it deserves!!!!

[ScaryMonkey]

Thrown in the closest trash can?

[Revengeance]

Considering it was released all over China and compare it to their population this is okay at best. If it was shipped that'll be even worse though.

[hkgamer]

its probably safe to say that 1 billion china people are poor or live in poverty. 100k is decent numbers for such a fresh market.

[Jrmy84]

Your correct majority live in poverty, work in sweat shops. I've read articals and watched documentaries on how bad it is to work there, one documentary I've watched shows a company that makes goods for Walmart paid their workers 5 cents, yes 5 cents an hour. So when some on here keep saying its going to sell well I doubt it. I wish them luck but, the way workers are paid so low a wage because the Chinese government takes advantage of their people and U.S. companies know that. The rich in china have gotten rich off the backs of Americans in turn by slaving their own people to work for next to nothing.

[Father__Merrin]

good launch, will be interesting to see ps4 launch in China, I predict it will also have the same restrictions as xbox

[kryteris]

not surprising, those poor guys, gals have been void of console gaming since atari.

[metalmatters]

If we get reports that the x1 sold out in China, then we can confirm 100k consoles sold, otherwise Im betting it was 100k shipped consoles. Nevertheless I imagine it will sell really good, for the fact that its a monopoly in China right now

[ScaryMonkey]

Funny how the word shift is used instead of sold, Microsoft up to their old tricks again. So shipped, aka "shift" 100,000 actually sold 1,000.

[DJustinUNCHAIND]

I haven't seen this much damage control since Hurricane Sandy.

Sorry, haters. Xbox is here to stay.

[DLConspiracy]

Any news for Xbox is bad news don't you know? We have to make sure it stays this way. We can't let Xbox win.

[CernaML]

Ironic coming from the guy who calls Mark Cerny a pedophile when the PS4 wins the NPDs.

[Angerfist]

Sold or shipped does not really matter for the manufacturer as long as he has sold it to the middleman he's done with it.

[kevnb]

When I was in China there were tons of consoles here and there, just not at the upper class price tag shops. Shopping in China is nothing like shopping in north America.

[DoggyBiscuit]

Impressive, the PS4 is still King

[llxKonanxll]

Playstation needs to get on China. They can’t let early influence from Xbox take away from potential sales.

[iceman600]

"Xbox One shifts 100k units in China on Day 1"

Not much of a surprise there as chine is recognized for producing shi*, examples tainted milk, rip offs of everything, dictatorships, human life in general,etc.

[ps5fanboy]

Yeah and supposedly Xbox one sold more in UK than ps4 last week or month , or did that mean shipped also like I suspect...
Smoke and mirrors.

[hkgamer]

not bad, china might actually be a country where ms sells the most consoles, except for us obviously.

[Azzanation]

One of the core elements that allow the XB1 to sell in China is the fact its a Home Entertainment all in one system. The Chinese don't want gaming consoles but considering Kinect and the TV functions is probably the cleverness of MS pushing into the market early. In other words its not just gamers that it will be purchasing the XB1. The question is what will the PS4 offer over the XB1 since 90% of the games wont be allowed in there. Can it do what the XB1 does and better it?

[joeorc]

The console Sony is pushing for in china is playstation TV as the main market device to penetrate there ,now they are going to release the PS4 there, but it is the PlayStation TV that will be their main lever due to cost not only for Sony to package and Ship the unit vs' the PS4 but also the price point for entry for the consumer in China will be much cheaper for the PlayStation TV then it is for the PlayStation 4.

which local Chinese developers. Will be able to make PlayStation TV applications and games it will be far cheaper than it would be for those particular developers to develope PlayStation 4 games because of the costs will be much higher than it would be for PlayStation TV.

[PaleMoonDeath]

Good news, I wonder if Sony and Nintendo will get in there as well.

[KirbysDump]

People are saying 100k in one day is bad. Hurting

[Saleem101]

Wow it's shipped not sold numbers lol use Chinese translation on the original source article...

[XanderZane]

100K sold to consumers. They had over 120K preorders. It's safe to say it's sold to consumers. Lot of butthurt in the comments above.