80°

EA's CEO Says Delaying Battlefield Hardline Was the Right Decision for "Player and Franchise

EA CEO Andrew Wilson has said that his company is striving to change and make decisions which mean players get strong games, something evidenced by its recent delay of Battlefield Hardline.

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dualshockers.com
SuperBlur3556d ago

I'd argue that this is just a PR stunt to make people believe they care. Speculating here for the sake of it , they leaked the game in late may , released beta during E3 , beta felt like we were playing alpha. What im trying to say is , they knew all along the game would be ready by early 2015 but gave a fake release date so when they'd push the release they'd have the best excuse to appear as if they care for the players

Again im just speculating , there are millions of BF players , so why not pull a stunt like that and win back some love from the public perception.

sonarus3556d ago (Edited 3556d ago )

alternatively they could just forget about hardline and bring on battlefield 5. Hardline just seems like battlefield 4 dlc. At least based on what i played in the beta

dcj05243556d ago

F Battlefield 5. Either Battlefield 1944,Battlefield Vietnam 2 or Battlefield 2143. No more modern junk Dice.

csreynolds3556d ago

Shame it took him several broken games to come to the realisation that releasing a finished product is better than releasing a timely one.

dcj05243556d ago (Edited 3556d ago )

Several=Many BF3 and BF4 are the only ones that had serious issues. So 2 games. Not Several. And if the gameplay is like Bad Company 1 or 2 then maybe Bad Company 3. I miss the Bad Company feel.

csreynolds3555d ago (Edited 3555d ago )

You're forgetting both Medal of Honor games in that list, which were also broken at launch. The fact you didn't even mention them is proof enough of how unforgettable they were...

Bad Company 2 was the last BF game EA released complete.

MysticStrummer3556d ago (Edited 3556d ago )

Never mind that. Announce Bad Company 3, and then don't screw it up.

I think this game will be completely overshadowed by Rainbow Six: Siege, which looks like a much cooler cops & criminals shooter. I guess it depends on when they both release though.

GasTankKiller3556d ago (Edited 3556d ago )

"Announce Bad Company 3, and then don't screw it up."

The sad part is they most likely will. I just truly hope I'm wrong.

marcindpol3556d ago

That Hardline game will mark the end of Battlefield series that we used to love.
I know its not DICEs but EAs idea to make Battlefield annual release but that Hardline game has nothing common with BF, it will only damage the good brand of war games.
Sad but true..

GasTankKiller3556d ago (Edited 3556d ago )

"EA's CEO Says Delaying Battlefield Hardline Was the Right Decision for Player and Franchise"

In other news. No one cares what EA's CEO has to say.

Just start working on Battlefield: Bad Company 3, and work with the community as you develop it.

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300°

Report: Sexual Misconduct Investigation Conducted at EA, Suspects Named and What They Did Revealed

EA senior staff has been investigated for sexual misconduct involving female coworkers, and these said people have been named publicly.

isarai2d ago

Aye just call Phil, i mean he somehow made Bobby Kotick's scandal disappear and gave him a few million dollar high five on the way out.

Cacabunga1d 19h ago

I wonder if it will be censored with some in game ads.

XiNatsuDragnel2d ago (Edited 2d ago )

EA about to go down like Activision and then Phil saves the day saying.this is good for the industry and consolidation will help create competition. /s.

ravens521d 23h ago

What's up with all these horny creeps. You gon be horny, fine. Just not at work take care of that shit before you go in. Rub one out if you have to. Don't be a creep at all. ESPECIALLY at work. But don't be one AT ALL.

Extermin8or3_1d 18h ago

I mean part of the issue is that things transpired outside of work....

KwietStorm_BLM1d 18h ago

You think deviants care where they are? Work sometimes makes it an even better situation for them because they can abuse their power.

mudakoshaka1d 2h ago

Nerds think they are Gods when they are making video games.

NotoriousWhiz1d 22h ago (Edited 1d 22h ago )

"it seems that according to EA, given the events transpired outside of work between two adults, and the fact that once investigation has started that the alleged perpetrators didn’t do it again, the investigation is considered closed. [...] The victim still has to work with the people that harassed her."

Yep, EA is disgusting.

Extermin8or3_1d 18h ago

I mean the fact stuff happened outside of work puts EA in quite a difficult position legally. These women don't seem to have reported the matter to the police which kinda ties EA's hands on what they can do. If they don't file reports of the crimes then yeah from EA's perspective it is stuff that happened outside of work. The only exception is the guy that apparently referenced things in the slack channel for work, spending on what he said proving it may be very hard and he may well be able to get away with plausible deniability. I don't like EA and I think these people need to be dismissed but without any legal action being taken, EA can't really do much without risk of being sued themselves for unfair dismissal etc.

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90°

EA to Spend Billions Boosting Share Prices After Mass Layoffs

EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.

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techraptor.net
Yi-Long5d ago

Well, anything to make those shareholders happy, I guess. They're all that matters in this industry nowadays.

badboyz095d ago (Edited 5d ago )

EA stocks haven't been profitable in over 5yrs. They better hope Take-two don't get the FIFA license lol.

220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein68d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga67d ago

EA is already dying a painful death..

peppeaccardo67d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken68d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN67d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199267d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 67d ago
Knightofelemia68d ago (Edited 68d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575668d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies67d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde67d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos68d ago (Edited 68d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai68d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken68d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay67d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger67d ago (Edited 67d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

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