10°

DTG: The Game Industry is Madness

Day-one downloadable content, endless sequels and rehashes, and the constant crackdown on the used game market are signs of a healthy, wonderful game industy, right? Wrong! Gamers have put up with every sort of excuse from the industry's business suits, but why should we put up with it any longer?

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dedicatedtogamers.co.uk
120°

Activision Blizzard Faces $23.4M Fine for Patent Infringement

Activision Blizzard ordered to pay $23.4M for patent infringement involving popular games.

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infinitestart.com
Skuletor1d 13h ago

Another L for Xbox, when are they going to have good news?

MrDead1d 12h ago

I would read the article but the giant pop-ups from the top and bottom of the screen made me close it.

Without reading $23.4 million isn't a deterrent for a company that size.

peppeaccardo1d 12h ago

Boss: Let's fire a few people to recoup on that loss.
Slave: Cortana has decided to get rid of Arkane Austin and Tango Gameworks.
Boss: Let's get those Firing Letters "Copilot Approved" and send them through the power of the cloud.
Slave: Long Live Phil !!!
ALL in the room: LONG LIVE PHIL !!!!

rlow11d 5h ago

Well another troll company with a patent trying to extort money out of companies. Seems like they’re going to try and sue everyone.

PRIMORDUS1d 2h ago

Not enough drain them for more, fuck Blizzard POS company.

90°

EA to Spend Billions Boosting Share Prices After Mass Layoffs

EA has announced it will engage in a shareholder-pleasing share buyback program just a couple of months after mass layoffs at the studio.

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techraptor.net
Yi-Long2d ago

Well, anything to make those shareholders happy, I guess. They're all that matters in this industry nowadays.

badboyz092d ago (Edited 2d ago )

EA stocks haven't been profitable in over 5yrs. They better hope Take-two don't get the FIFA license lol.

220°

EA Hopes to Use Generative AI to Drive Monetization and Make Development 30% More Efficient

Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.

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techraptor.net
thorstein66d ago

I wonder what the next buzz word they'll slap in front of AI to make it sound exciting next? "Generative" as if it's creating its own content. Lol.

Cacabunga65d ago

EA is already dying a painful death..

peppeaccardo65d ago

i have a better idea .. why the whole exec team doesn't get replaced by chat bots ?

just_looken65d ago

Though i agree the ai thing is already in other forms of media there have been ai translations/scripts/voice over and even full ai commercials aired on tv. Ubisoft has created a ai game creator story/vo/music except the building of the game

The new unreal engine has auto terrain creation tools

In the world of greed in which it is winning without any major blow back ai is our future.

everyone want's biden dead on the mic or a criminal instead of a woman and now we are getting ai everything because no one will stop watching/playing ai created media.

GamerRN65d ago

Maybe they should just focus on making good games?

Just a thought...

Kiryu199264d ago

Exactly EA are just pure evil. When they are beating Bank of America to be voted the worst company to work for that’s saying a lot

Good thing I don’t buy their games day one and wait for deep deep sale years after launch (the select few games I am actually interested in)

Gaming is making so much money yet the greed of these companies is never ending

CEO’s and people on board making millions yet cutting jobs to those who are actually making the products

+ Show (1) more replyLast reply 64d ago
Knightofelemia65d ago (Edited 65d ago )

EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.

Stuart575665d ago

EA layoffs followed by 'Generative AI to Drive Monetization'

I knew it. Wonder what AI salary looks like? Nothing.

ChasterMies65d ago

I having a feeling that most of the layoffs in the industry are based on the idea that AI will do the same job for less.

DarXyde64d ago

Very likely, yes.

Made worse by the fact that the execs aren't changing their compensations.

My deepest fear at this point is that we are now in the capitalism endgame.

At this point, we really should just burn AI to the ground. Executives cannot be trusted to do the right thing.
How are those people expected to support families if everything gets automated?

Barlos65d ago (Edited 65d ago )

And take away creativity, and people's jobs as we've been seeing. Got it.

No thanks. I want my games created by people, not AI.

CobraKai65d ago

Exactly. If or when games start becoming more AI than people, im done with gaming. AI and companies like EA can suck donkey d***k.

just_looken65d ago

Though i agree remember this is no ps3/360 era were we got up to 3 games in one generation from on developer like gears/halo/bioware/sony/ms

The people today are pro esg/sweet baby for the most part AAA gaming is imploding right now.

We should be stepping back re evaluate everything as a whole this year xmen 97 written/directed by a woman that is nuts and its also being made by a group reshaping bodies to be less sexual like wtf. A dam famous cartoon from the 90's is being rebuilt with millions spent to be worse in everyway.

Gaming/movies/tv shows made today are worse than what we had 7years ago ai won't change this but that ai is also being made by these groups so either way we are screwed.
https://www.youtube.com/wat...

Eonjay64d ago

Don't be of afraid of women. Sexy characters in games and movies still exist. Got my Stellar Blade on preorder!!! Everything all the time doesn't need to be sexual...that's stupid, childish and dull.

Chocoburger65d ago (Edited 65d ago )

EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.

SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5

Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"

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