Submitted by Rowland 1238d ago | article

The Xbox 360 Is Dead In Japan

Gamingunion: To Bill Gates' credit, Microsoft continues to cling to the Japanese market with a bulldog grip, but word has started coming in about Japanese retailers phasing out the Xbox 360. It looks like the Xbox 360's time is up in the Land of the Rising Sun.

Though Microsoft did in fact move 1.5 million units by last June, that's still a pretty pitiful number when you take into account that the Xbox 360 has been available in Japan since 2005. Even the PlayStation Vita, which everyone has been making doomsday forecasts about, has sold approx 500-600k in just three months. (Industry, Microsoft, PS Vita, Xbox 360)

ritsuka666  +   1238d ago
The 360 died in Japan a long time ago to be honest, just took a while for anyone to notice. lol
CaptainofCrush   1238d ago | Trolling | show | Replies(9)
solid_si  +   1238d ago
"the ps3 out sells the 360 in every other region but the US. so world wide? no, just here in america".

No, here in the UK the 360 outsells the PS3. You can go to any store and you will see many more stocks of 360 games over PS3. XBOX 360 games outsell PS3 games let alone hardware. The UK is the second biggest gaming market after US and Largest in europe by far.

Every year sony fanboys go on and say this year will be there year. PS3 will overtake on sales but since PS3 was released, the PS3 has never overtaken the xbox 360 and we are in the sixth year. Sure PS3 has had weeks and month were they had better hardware sales than xbox360 globaly but they have NEVER beaten over all sales of XBOX 360. Still waiting for sony to overtake xbox 360 in global sales. Look at wikipedia, XBOX 360 has sold more units world wide.

Japan is half as big as it used to be as a major gaming power. Japanese games has become irrelavant. Pikachu like games do not intrest the western world anymore. Shooters do such as COD, BF, Halo & Gears of war.

Japan is now irelevant, there games are irelevant. Shooters are todays and RPG's & Platform games are yesturdays.
#1.2 (Edited 1238d ago ) | Agree(4) | Disagree(15) | Report | Reply
Mrmagnumman357  +   1238d ago
Ps3 has outsold 360 every year in europe
MaxXAttaxX  +   1237d ago
Japan irrelevant? Shooters replacing RPGs and platformers?
Haha, you must be young. Please refrain from using opinion and bad personal taste as a global fact.

And btw, it's not just weeks or months. PS3 constantly sells faster.
360 had an 8 mil unit head start and the PS3 has cut it down to only 3.
Without that extra year, 360 wouldn't even be able to stay "ahead" by such measly amount.

Oh and when people say year of the PS3, they mean games. Succeeding for at least 4 years in a row.
solid_si  +   1238d ago
"Ps3 has outsold 360 every year in europe"

You fool, have read what i said...since the PS3 has been released. The playstation has not overtaken XBOX 360 in overall sales. PS3 has sold total of 62 million. Xbox 360 has sold 66 million. Every year Sony fanboys claim this year will be the year when ps3 will outsell XBOX 360...for 5 years fanboys are saying it but it has never happened. Xbox 360 is usually always 4 or 5 million ahead especialy when u have kinect thats on fire, the pedo games for kinect always in the top 10 sales of the month.

Sure in most of europe PS3 might have a slight edge but take UK out of european games market...europe is a small market for games which is usualy dominated by PC. UK represent over 50% of the marketshares in in europe. If you put North America and UK market shares together it is comparable to all other world gaming market combined. Basiclay XBOX 360 dont need to win market share in other countries which have very small market share. North american and UK alone win them this gen over sony alone.

Compare sony hardware sales from last gen console cycle on 5 year duration, the PS2 had 75% of the market shares that over a 100million in 5 years. The PS3 in 5 years had achieved only 54 million in same period. PS3 is a failure for sony. Very costly to produce and very little revenue for sony. The PS3 is the most failed hardware sony has ever created.
#1.3 (Edited 1238d ago ) | Agree(4) | Disagree(7) | Report | Reply
Clarence  +   1237d ago

Its taken the 360 6yrs to reach 60m while its taken the ps3 5 to reach 60m. the PS3 has sold faster than the 360 with less time on the market thats a fact.

You wouldn't say japan is irrelevant if the 360 was selling. The PS3 is not costly to produce now.

Sony makes money of the every PS3 sold.

UK please. The UK is part of Europe which Sony has caught up and passed the 360. Even though the 360 had a year and half lead, and is cheaper.

NA and UK win this gen alone hilarious. I like how you conveniently forget the reset of the world. You say if you put NA and UK market share together its comparable to all other world gaming market.

Well if you take away NA the 360 would be done, because NA is the only place the 360 thrives.

Failure is HD stand alone drive. Failure is still having to swap disc. Failure is lying about RROD. Actually thank God for RROD.
solid_si  +   1235d ago
@Clarence so u think that PS3 will overtake xbox 360 this year...i bet my life it wouldnt. 6 years in the market now, it shouldnt make a difference at all. The XBOX 360 has better attachment rate than PS3. The Uk is the second biggest market for gaming. North america is the biggest.

I'll tell you what the biggest lie of all. The threat that my credit info mite be in the hands of frauds. The ps3 security and how late they came to admit is far more serious than RROD OR YROD. Atleast having RROD is well gone and doesnt affect your credit card.

Sony Fanboys make me laugh, 5 or 6 years, doesnt make a difference. Its now or never. If u cant win now u wont win ever. Even if PS3 beat XBOX 360 sales by 2019, it would be irelanvant as 8th gen console would have started and no-one would care.
#1.4 (Edited 1235d ago ) | Agree(0) | Disagree(0) | Report | Reply
stonecold3  +   1238d ago
yep i have to agree with article
Rowland  +   1238d ago
yes, because there's no market for any form of 'adult' gaming ! it's all one big anime cartoon kiddie-fest !
ThePsychoGamer  +   1238d ago
Spoken like some one who doesn't understand the medium of the culture it came from.

Also "no room for adult gaming"

Wrong, Gore douse not make a game adult, just look at the insanely popular in japan Yakuza series or Catherine which both deal with adult issues in a mature way unlike games like say Gears of War which don't even try to handle adult issues.
Rowland  +   1238d ago
I'm Japanese.
CoolBeansRus  +   1238d ago
It's hard to make games for the japanese. They like a certain style that Americans dont favor. Their style is different, that's all im saying.

It's easy for Sony because they are Japanese. It's a double edge sword, we (americans) like their story games, but they dont like our fps games. So, IMO, it's easier for Sony than MSFT. Japanese also have nation pride, so they want to see Sony succeed. Americans does too, that's why all these fps shooters are pro America.

But, i dont think the 360 is dead, if MSFT keeps trying they will get buyers. But, should they care about the east if they are moving enough units in the west? That's the question.
I think the answer is yes. Japanese have a unique style. They have brought us great games and will continue to. MSFT should not give up on the East, if they do, they have any common sense and should step aside and let Apple take over.

Both MSFT and Sony are great companies. They need to stay motivated and continue advancing. Better for us gamers in the end.
kevnb  +   1238d ago
well the japanese have tons of games we never see, most of them arent on xbox. microsoft doesnt have a ton of games not on ps3 though.
GroundsKeeperJimbo  +   1238d ago
Gotta pay the troll-toll. :]
Nexy  +   1238d ago
"Both MSFT and Sony are great companies. They need to stay motivated and continue advancing. Better for us gamers in the end."

Listen to this, all of you guys instead of spreading fanboyish BB everywhere.
#6 (Edited 1238d ago ) | Agree(7) | Disagree(2) | Report | Reply
MariaHelFutura  +   1238d ago
We can dream.
KingSlayer  +   1238d ago
The 360 is the 3rd party box. The Japanese buy consoles for exclusives.
Blastoise  +   1238d ago
Doesnt everybody?
Hicken  +   1238d ago
Unfortunately not. Far too often, you'll see people tout multiplats as great games for their system, completely disregarding the fact that multiplats do nothing to make one system stand out more than another.

True, as gamers, we should be all about the games, but when it comes to reasons to buy a particular system, exclusives should be one of the first reasons you come up with. This generation, though, exclusives have gone from meaning everything to meaning virtually nothing, depending on who you're talking to.
Blastoise  +   1237d ago
@Hicken well a good chunk of all the games iv played this GEN (which is a lot) were exclusives and i found them to be some of the better games. I would have thought it was ALL about the exclusives as its those that define a console. I love exclusive games, its what drives competition between company's therefore better games
pucpop  +   1238d ago
my pal just had the red ring half way through mass effect 3, told him to go team ps3
Rai  +   1238d ago
thought it was dead along time ago...didnt the ps2 consistently outsell it for most of its life?
NYC_Gamer  +   1238d ago
The 360 is finished in japan. the console had few exclusive rpgs and still couldn't produce solid numbers
#10 (Edited 1238d ago ) | Agree(8) | Disagree(1) | Report | Reply
Jamaicangmr  +   1238d ago
This is news?
Slow day i guess.
gtxgamer2   1238d ago | Spam
Neko_Mega  +   1238d ago
It's dead as it could sale better, other then that. It might have some ok sales in Japan (Not alot to say it is doing great). But for a company, a sale is a sale.

But the truth is, PS3 is selling well worldwide and as for the US. Sorry has said they have seen some good sales in the US (Might be alittle better then 360's in Japan or it might not).

No matter what, no one can say PS3 is doom because that is bs. Plus PS2 keeps on living and PS Vita has shown up.
BuffMordecai  +   1238d ago
While it is dead in Japan, one thing that I always liked is how there are so many bullet hell games ported to it. Even here in the US there are many shoot em' ups that have been brought over. Ikaruga, Radiant Silvergun, Guwange, Raiden, etc. I find it interesting that the PS3 hasn't got the same shooter love, especially since its Japanese.
chiwoo  +   1238d ago
They had some banging JRPGS and good exclusives in japan but it was not enough but i can say they tried
jokia005  +   1238d ago
PS2 sometimes beats 360 in weekly chart.
IHateYouFanboys  +   1238d ago
the 360 was dead in Japan before it even released. the japanese just dont like game consoles that are from japan, much like they dont like many technology products that arent from japan. they also like buying used underwear from vending machines though, so make of that what you will.

the 360 being dead in Japan means exactly 2/10ths of f#$%-all though. the 360 sells more consoles in ANY given 6 month period in the US alone than the PS3 sells in a 2 years. the PS3 has only sold ~5 million consoles in Japan for crying out loud. Japan is not the video game powerhouse that it once was. its actually pretty irrelevant these days. they just dont 'get' what the majority of the game playing world want, and they wont until they shift focus from their, lets say "unique", tastes.

the 360 has shown that it doesnt need japan. they couldve sold 0 consoles there and theyd still be beating the PS3 worldwide. anything greater than 0 is just a bonus, as they knew they werent ever going to sell many.
Hdz54  +   1238d ago
fwiw, vgchartz lists ps3's japanese installed base at 8M.

The 360 has a massive lead over PS3 in US/Canada and the UK. Sony leads in basically every other market in the world but it's still not enough to offset the deficit. In the end, the overall numbers will be very close since I anticipate the PS4 to come out after the next Xbox.
supremacy  +   1238d ago
Though I personally believe the only reasons why the ps3 has not surpass the 360 despite being favored in japan is because of pricing and a late launch that pretty much kept them behind.

If Sony wanted to, they would have dropped the price of the ps3 down and literally force the xbox360 out of that region. But thats not the goal here, the real goal is to turn a profit.

We sometimes forget the year headstart MS had, I mean seriously. If the ps3 were to launch on the same year this wouldnt even be a debate really.

The U.S is simpy won with two things apperantly. Pricing and marketing, because lets be honest the ps3 over the last couple of years or so have been shown to have more exclusives+equal amount of multiplat titles. So...i cant be about the games?

Looking at the biggest sellers (console wise) one can easily see that these games have american writen all over them. Thus catering to such. GTA, COD, HALO,MADDEN, ect.

The japanese havent been buying console games like they used to and for good reason. In japan console games cost a lot more than they do elsewhere except maybe Austrailia where everything is through the roof.

Portable gaming is what they seem to be investing in, and cheap console gaming like the wii. Sony would if they could, but again its all about them profit margins.

MS is fortunate the brass at Sony messed up with the ps3(as far as that was handled) otherwise even in the U.S they wouldnt have much of a success.

But it is what it is.
#17.1.1 (Edited 1237d ago ) | Agree(1) | Disagree(1) | Report
NotSoSilentBob  +   1236d ago
Sounds like damage control here.
josephayal  +   1238d ago
1.5 Million consoles dead? The condition is not to bad
glennco  +   1238d ago
same article every year... who cares?
CPTN MITCHELL  +   1238d ago
when is the funeral?
maniacmayhem  +   1238d ago
Japan is not the world!

Haha, sorry I had to get that in there.

What can MS expect, first launch consoles had faulty hardware and louder than a car engine, not to mention the first Xbox was cut short. It just wasn't appealing to the Japanese.
Hopefully with their NxtBox they can shed that tarnish image and do at least decent of there in the rising sun.
madjedi  +   1237d ago
"Japan is not the world!" Good, also remember na isn't the world either, but 360 fans always seem to forget that fact.

If the rule applies to japan, it also applies to na.

I wouldn't count on it, japan is more handheld orientated now and if ms can't get japanese gamers with exclusive jrpgs, nothing will.

Stop wasting resources and just concentrate on your stronger regions na/europe ect and build those up.
#21.1 (Edited 1237d ago ) | Agree(1) | Disagree(1) | Report | Reply
maniacmayhem  +   1237d ago
Actually it was a joke on Sony fans who constantly say "US is not the world" in every NPD article. Knowing that NPD only shows north American sales.

Japan does seem like a lost cause but I still think MS should try again with their nxtbox and see what happens. If the something does occur then yes, support Japan but concentrate more on the western markets.

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