Microsoft will need more than a food salesman to fix Xbox problems

SmartHouse - David Richards, Tuesday, 11 Dec 2007:

"Microsoft is going to need more than a new salesman if it is to stay competitive in the gaming console market. Late last week Microsoft who this year have had to face up to claims that 30% of their Xbox 360 consoles were duds appointed a Nestle former food executive Sean Davies as their new Entertainment Devices sales director in an effort to bolster retail sales for their fledgling console and gaming software."

Richards writes that a big problem for the Microsoft Australia is their PR, marketing and brand consistency at a consumer level.

[ShiftyLookingCow]

Its David Richards. Read his previous articles.

edit: well he is supposed to be anti MS. He is the one who made the rumor that MS is releasing a 360 with inbuilt HD-DVD and stuff.

[Blademask]

Is that a good thing? or a bad thing?

[ktchong]

He has certain credibility issues. Well, he has a lot of credibility issues.

But I just submit the story. Doesn't mean I agree with or even respect what he has to say.

[marionz]

posted by round peg...oh why am i not surprised!

this site doesnt need people like round peg, crazy fanboys that spend more time posting trash about the compitition than actually enjoying their console of choice

[mighty_douche]

still everything he said is true.

[Zhuk]

Basically this is an awful article from somebody who is notorious for having an anti-360 agenda.

His criticism also makes no sense. The guys job is to sell Xbox 360s in Australia, he's just a marketer he is not responsible at all for the RROD issue, which already has been fixed thanks to hardware revisions and manufacturing rates and failure rates are down according to MS executives. It's like asking a receptionist at Samsung to fix your TV, it's not gonna happen.

Also, I would like to point out the Xbox 360 outsold the PS3 this year in Australia and has outsold the Wii for the last 3 months. Australia is one of Xbox 360s strongest territories, up there with US, Canada and UK

[Silver Bull3t]

"....the RROD issue, which already has been fixed thanks to hardware revisions".

This has yet to be proven imo. I'd love for that to be the case, but until they shrink the XenoS I'm not expecting the rediculous amount of "general hardware failures" to be resolved. The XenoN shrink and heatsink revision was a step in the right direction, but they need to get the GPU revision DONE and increase airflow thru the case. I'm a 360 owner and fan, but if they don't get their sh!t together I'm defecting.

[ukilnme]

I am a PSWii60 supporter but if MS does not truly fix the 360's issues, I am done with it after the 3 year warranty.

[richie007bond]

Spot on,well said bubbles 4 u

[Ashta]

Well, supposedly the new Falcon chips RRoD out as well. Youtube has like a thousand RRoD videos uploaded and many of them are Elites (which Microsoft said wasn't supposed to RRoD) and the new Premium 360's (which have the silver DVD instead of the old white one. This was the model that supposedly dropped the Zephyr chip for the cooler Falcon and added HDMI).

Hell, a while back a japanese tech guru (the story was posted on here or Kotaku....cant remember) tested the wattage and temperature outputs of the 360 and found that the inside of the box got upwards to 100 degree's C for the Elite. Which....is pretty darned hot. The fact of the matter is that 360's still shut down day after day yet Microsoft has said that the issue was already supposed to be resolved. My local gamestop has had to replace their demo 360 4 times already....now they don't have a kiosk set up anymore....

[Oncnawan]

Xbox 360 Premiums have had the chrome DVD tray since launch. Nice try, though.

[bigmack]

OK WHY IS THIS ON THE PS3 SECTION AGAIN?

[Mikey_Gee]

The story was probably dug up by a 360 hater and hardcore PS3 fan that hates anything without a Sony logo.

This was posted to help fuel the fanboy fires that are in full force on these type of sites.

[littletad]

The majority of people on here are Sony fans. At first, there's nothing wrong with that, but all they dig up is anti-360 articles with little to no credentials.

[PS3PCFTW]

haha.........expect more anti microsoft articles from here on out.

its inevitable.

the cosumer, media and average joe are finally realizing what a piece of sh1t the 360 is, and what a value the ps3 is.

just remember my words.

[Lord Cheese]

so, you've got a "cosumer" what ever that may be, and "average joe" which as i recall, was a bad US dating show, that have realised rabid fanboys cant help trolling.

If thats what makes up the games buying public, its no wonder everyone is buying wiis.

Besides, if you actually read something before you posted it, you'd realise that your comments are utterly ridiculous. There have been anti-microsoft posts all over the internet for years, and there will be for many years to come, regardless of their success in the games industry. You fanboys would do yourselves such a favor if you thought before you posted, for a start you wouldnt sound like 10 year olds trying to start a playground punch up.

[ukilnme]

I will remember your words and I will also remember that you are a worthless troll.

[ironwolf]

That's why they don't buy games for their console. They have to wait for mommy to go to Toys R Us.

[Pothead21]

Fanboys stunt the growth of the video game industry as a whole. As you sit there screaming to anyone who will listen that MS is the devil and the PS3 is better in every way, you don't see that the other consoles have their own good points. you don't realize that what you're doing is slowing the advancement of all videogames.

[littletad]

"The big hit for the Company this year was the release of Halo 3 yet despite this Microsoft is suffering at the hands of Sony with both the Sony PS2 and 2 Playstation 3 models."

Suffering? If this was in Japan, then I suppose "suffering" would be the closest word. Trash article overall and anti-360 as usual.

[Bill Gates]

XBOX Live SUX ASS and the BABOON BOTS still love paying for it.....AAHAAHAHHHAHHAHHA

[ukilnme]

Too bad that your parents did not enjoy birth control.

[prunchess]

I'm amazed that this 30% failure rate is still being bandied about! It has to be higher than that! Not one of my friends that has bought a xbox 360 in the last two years has had a fault free console. Even my own 360 (bought second hand) has started to make some very strange noises. How the hell can a console maker unknowingly produce such a noisy unreliable machine!

Game stop are doing an offer in Ireland, trade in your old 360 with 120 Euro and get a 360 Elite. I think I'll go for this offer hopefully the Elite will be free of all these re-occurring faults.

[Lord Cheese]

well i've had 3 rrod failures, switch to an elite, had none. Of my friends (which i think own 15 or so 360's between them) they've not had a single failure....

[ukilnme]

I got the three red lights on my Elite while downloading demos. It still works but I am concerned about it's future.

[Thugbot187]

While this guy seems bias he was right about a lot. MS really needs to fix the failure rates or speed up the process of getting the 360's fixed. it takes about 3 to 4 weeks for repairs, 2 weeks to even get the box you need to send it in, and 2 weeks to get it back. That's just too long.

[Says you]

I'mean this is how their winning obviously by not fixing their crap! and I remember long time ago there was an article here stating that one of the microphony employee saying that they built and mechanisim to make the system break down well what ever PS3 has games microphony just have to cheat there way by leting there crappy system breakdown alot hell even the Wii is kicking its ass without cheating the console wars.

[wiizy]

i think wii is the best thing. but i like xbox also... sony fans are trying anything to give sony a boost.. but i think microsoft is always one step ahead anyways

[mithril]

look history of The Round Peg, he post story on Ps3 section and this guy is a PRO XBOX ???????

after you tell sony fans are trying anything to give sony a boost..

http://www.n4g.com/up/14312...

[TheMART]

MEH already dealt with.

Repaired 360's come back with the extra heatsink

New 360's (especially MFR date October and later) have Falcon motherboards and 65nm CPU, even 80nm (or also 65nm??) GPU etc. + extra heatsink.

Thus: dealt with. Done. But PS3 fangirls only have this to cry about while they're buying another BluRay movie over having less gamer experience then a 360 user has.

[Zhuk]

the falcon's also come with redesigned heatsinks/cooling which should help improve cooling effectiveness. Coupled with the extra GPU heatsink and reported changes to the fans and attachment of x-clamps, the RROD is in the past.

[HarryEtTubMan]

hahahahahahaha YEA RIGHT... THe 360 are not fixed at all... provide a link showing they are fixed and there haven't been literally THOUSNEDS of RROD's just this month. There have been. Go to the gametrailers forums and everyday you see... man screw Microsoft my 360 just got the RROD. IT's a piece of CRAP machine. Period. Always will be. So I guess you're implying that by the time the 3 year warranty is up there still won't be thousands and thousands of RROD's happening? YEA RIGHT KEEP DREALING you delusional Xbots. Your console is a piece of shat.

[PS3PCFTW]

i thought you guys said there was no rrod?

now that the falcon chipsets are out all of a sudden u say the rrod is resolved?

hahaaaa.

now if only they fixed the disc scratching and gave free online. then maybe youd have something to be proud of.

360 rrod in 2008

youre all gonna be yelling uncle to sony.

start looking for a new dayjob, because next year microsofts 360 is gonna be sh1t floating in the sewer. where it belongs

[Maddens Raiders]

RRoD and what in the hell does he have to do w/ the 360? Is he a new director or V.P.?

[Maddens Raiders]

Silly Bots, tricks are for kids and De "Nile" is a river in Egypt. I think MS should take all of the 360's from N4G Bot members and confiscate them for R&D purposes. I mean these NEVER break, so they're like the Holy Grail 360's. Maybe you guys could get a tax right off for contributing to charity or something -- Ya know for the "greater" good and helping out fellow microBots. It's a thought. 8D

[Lord Cheese]

so now the dribbling, rabid borderline insane ps3 fanboy crowd has completely forgotten how to read as well as make a decent argument?

Newsflash dumbass - plenty of people admit trouble with their 360's - and most dont even run around claiming that the 360 is the best thing since sliced bread - the reason why people stick by the darn thing is because they like playing the games - funny that aint it, considering its a games console? (Don't worry, i'm sure the 360 fanboys will lose the ability to read soon enough, if they havent already)

Fanboys are the modern equivalent of witches. The only problem is laws noawadays dont allow us to chuck them on a fire and see if they burn.

[DarkSniper]

I agree with this article spot on.

It touches Dark Sniper's heart to realize that consumers worldwide are catching on to the massively defective (pun VERY MUCH intended) Xbox 360 console.

Even with repairs to the added heatsinks, Microsoft has still not fully corrected the issue as these XBOX 360 consoles are failing as well. Microsoft simply have no solid reasoning on why the console they designed does not work.

Sony has been in the electronics industry for over 50 years. That knowledge and expertise shows when you compare the XBOX 360's durability to Sony's homegrown PLAYSTATION 3®. The word is getting out that XBOX 360's are nothing more than a pending garbage can item. Consumers worldwide are now switching to PS3.

$niper

[sak500]

Both my 360s have been replaced/repaired for RROD. The minor delay aside, i still wouldn't trade these for a BDPlayer ps3. They have provided me with almost 2 years of gaming heaven.

[XxCYONIDExX]

They've been saying this about the 360 since day one, but look at it still even now. It's like the number 1 console. SOny still needs to catch up because it really has no exclusives and still hasn't released anything I want on it yet that the 360 doesn't have. The Wii is strong also, but lacks significantly in graphics. So after you look at the real specs it looks like MS is on top and still kicking everyones ass.