SmartHouse - David Richards, Tuesday, 11 Dec 2007:
"Microsoft is going to need more than a new salesman if it is to stay competitive in the gaming console market. Late last week Microsoft who this year have had to face up to claims that 30% of their Xbox 360 consoles were duds appointed a Nestle former food executive Sean Davies as their new Entertainment Devices sales director in an effort to bolster retail sales for their fledgling console and gaming software."
Richards writes that a big problem for the Microsoft Australia is their PR, marketing and brand consistency at a consumer level.
The Outerhaven writes: Split/Second was the explosive arcade racing game that outshone Ridge Racer and Burnout. That is, until Disney shut it all down before a sequel could happen.
Even as the company sets out to overhaul the very definition of Xbox, cuts at its studios risk creating a negative image reminiscent of EA's worst era
I appreciate the article but this guy must be living in a delayed universe, The reputation was ruined 10+ years ago and hasn't recovered since. As such people have voted with their wallets and stopped buying Xbox products in large amounts.
Their reputation was lost way before that. From the moment Microsoft said they entering the console business, we all knew it would be a downgrade.
That's not true at all the OG Xbox had drive and they had hunger and they wanted to accomplish something. It was a great console.
they didn't quite reach their goals and they gave up prematurely because they couldn't win. It was halfway through the Xbox 360 when kinect released and that was when they lost their way and we're a rudderless ship ever since
In all fairness, Xbox had some great games with online play, Xbox 360 even better. Xbox consoles started to die with the Xbox One. Ditch consoles for the PC and PS.
@Bathyj hard to compute ay. Xbox was never better than a PC and that's all they ever were. A demo box. Doesn't get more true than that.
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Rumors of Turn 10 being either shut down or hit with massive lay offs is on the horizon.
The issue is MS will do something right only to do something very, very wrong. And they do this what seems calculative at this point. Doesn't matter what they do the Investors and leadership want more and more money an endless bottomless pit of purr insatiable greed. A company that acts like it's broke or hurting is what really, really infuriates me. They've surpassed apple again well over 3 trillion who acts like they're a million dollar company is fk stupid. Pivots and changes for no reason and can't do things for more than a year with out a pivot or changing their metrics.
That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest.
Isn't the point that it's irrelevant how profitable MS is, the suits have decided it's time that the Xbox division started making them money. Hence the layoffs, the pivots.
That wouldn't surprise me, as motorsport has been heading down hill since the great number 4. Where as playground have consistently put out better games. I think the two studios will be merged under playground games banner.
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Ross Scott—also known as Accursed Farms on YouTube—has been fighting tooth and nail for almost a full year to help spearhead game preservation. Starting after it was announced that Ubisoft's The Crew would be shutting down, permanently ending support for the game, Scott launched the "Stop Killing Games" initiative.
That makes a twofold deadline for the Stop Killing Games initiative. Or, at least, one headed up by Scott: The UK petition, which ends July 14, and the EU Citizens' Initiative, which ends July 3.
If you live in the EU then Please sign this or our game ownership rights and game preservation is
at stake. I know there isnt much time left but please consider signing the petition
People whine and in the end don't do a thing. Then whine more when they get screwed some more smh. If this makes it then it'll be monumental for consumers. That Pirate software guy was no help either smh.
Its David Richards. Read his previous articles.
edit: well he is supposed to be anti MS. He is the one who made the rumor that MS is releasing a 360 with inbuilt HD-DVD and stuff.
still everything he said is true.
Basically this is an awful article from somebody who is notorious for having an anti-360 agenda.
His criticism also makes no sense. The guys job is to sell Xbox 360s in Australia, he's just a marketer he is not responsible at all for the RROD issue, which already has been fixed thanks to hardware revisions and manufacturing rates and failure rates are down according to MS executives. It's like asking a receptionist at Samsung to fix your TV, it's not gonna happen.
Also, I would like to point out the Xbox 360 outsold the PS3 this year in Australia and has outsold the Wii for the last 3 months. Australia is one of Xbox 360s strongest territories, up there with US, Canada and UK
OK WHY IS THIS ON THE PS3 SECTION AGAIN?
haha.........expect more anti microsoft articles from here on out.
its inevitable.
the cosumer, media and average joe are finally realizing what a piece of sh1t the 360 is, and what a value the ps3 is.
just remember my words.