"I get less concerned about game reviews because the casual gamers don't read any of those things," EA Casual president Kathy Vrabeck tells Next-Gen.
"They're not swayed by a low score on IGN or a low score out of one of these gaming sites," she continues. "It's a little bit amusing, in that it's people reviewing games against measures that are important to core gamers yet are not important to casual gamers."
Even as the company sets out to overhaul the very definition of Xbox, cuts at its studios risk creating a negative image reminiscent of EA's worst era
I appreciate the article but this guy must be living in a delayed universe, The reputation was ruined 10+ years ago and hasn't recovered since. As such people have voted with their wallets and stopped buying Xbox products in large amounts.
Their reputation was lost way before that. From the moment Microsoft said they entering the console business, we all knew it would be a downgrade.
That's not true at all the OG Xbox had drive and they had hunger and they wanted to accomplish something. It was a great console.
they didn't quite reach their goals and they gave up prematurely because they couldn't win. It was halfway through the Xbox 360 when kinect released and that was when they lost their way and we're a rudderless ship ever since
In all fairness, Xbox had some great games with online play, Xbox 360 even better. Xbox consoles started to die with the Xbox One. Ditch consoles for the PC and PS.
@Bathyj hard to compute ay. Xbox was never better than a PC and that's all they ever were. A demo box. Doesn't get more true than that.
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Rumors of Turn 10 being either shut down or hit with massive lay offs is on the horizon.
The issue is MS will do something right only to do something very, very wrong. And they do this what seems calculative at this point. Doesn't matter what they do the Investors and leadership want more and more money an endless bottomless pit of purr insatiable greed. A company that acts like it's broke or hurting is what really, really infuriates me. They've surpassed apple again well over 3 trillion who acts like they're a million dollar company is fk stupid. Pivots and changes for no reason and can't do things for more than a year with out a pivot or changing their metrics.
That would be really bad since Phil just hyped up next year as a big Forza year at Summer Game Fest.
Isn't the point that it's irrelevant how profitable MS is, the suits have decided it's time that the Xbox division started making them money. Hence the layoffs, the pivots.
That wouldn't surprise me, as motorsport has been heading down hill since the great number 4. Where as playground have consistently put out better games. I think the two studios will be merged under playground games banner.
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Ross Scott—also known as Accursed Farms on YouTube—has been fighting tooth and nail for almost a full year to help spearhead game preservation. Starting after it was announced that Ubisoft's The Crew would be shutting down, permanently ending support for the game, Scott launched the "Stop Killing Games" initiative.
That makes a twofold deadline for the Stop Killing Games initiative. Or, at least, one headed up by Scott: The UK petition, which ends July 14, and the EU Citizens' Initiative, which ends July 3.
If you live in the EU then Please sign this or our game ownership rights and game preservation is
at stake. I know there isnt much time left but please consider signing the petition
People whine and in the end don't do a thing. Then whine more when they get screwed some more smh. If this makes it then it'll be monumental for consumers. That Pirate software guy was no help either smh.
There are many exciting updates this month for Xbox. Copilot for Gaming is available now for early preview on mobile and will be coming to PC soon. Xbox PC app introduces a wave of new updates: Aggregated gaming library gives players quick access to games from Xbox, Game Pass, and other leading PC storefronts, and with publisher channels players can browse their favorite franchises. Updates for the Xbox Console includes customization for Most Recently Used, free-to-play benefits, Game Hubs, and dialog improvements for game saves.
"Players can now hide system apps, pin favorites to the list, and reduce the number of tiles displayed. This update is part of our ongoing effort to make Home more personal, flexible, and responsive to feedback."
This is welcomed, i like a less cluttered home screen.
Gotta be a slow news day when a 18 hours and 3 comments (now 4)makes it to the front page🤷🏿
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Well anything that adds and help gamers is a good thing even if some don’t need it there’ll be more that will use it.
Well its MS news... those are usually pretty dry, unless it has something to do with another game being ported to PS. then its top of the pops.
"Well its MS news... those are usually pretty dry, unless it has something to do with another game being ported to PS. then its top of the pops."
Oh look no further than the "Upcoming layoffs at MS" topic. It will easily top the Hottest of the week.
Special guests like Mr. Dead might also show up. You just watch.
Wow, at 1st I was gonna report for having the wrong pic but that's simply an old pic of her.
So thats why they are going after casuals so much? Dirty trick ea dirty dirty dirty. Well we dont want to work to hard on a game. I know lets make games for people that dont really know anything about the industry that way that wont know its crap.
I am still sorta excited to see how Army of Two turns out but Im not exactly crossing my fingers, especially since I saw an impression where the guy basicly says good thing it got delayed.
Though I do feel like ea has tried a bit more with generation I dont really know. With system and game updates anymore doesnt seem like they work to hard on the intial product. I dont want to be a beta tester EA just because I bought your product.
Side note my friend had madden 08 for 360 and was so mad because everytime he turned on the game he would have to select his favorite team. I know not a big thing but how hard is it to realize its in the game? All you have to do is select the team then the next time you turn it on you would be like oh well heres a problem the favortie team doesnt save.
What EA doesnt realize is that casual gamers are soon to be core gamers,,, We are in a period when video games are becoming more than just a hobby,, its a way of life,,, I for one am sickend at the fact EA doesnt care about the people who made them who they are. If it wasnt for us core gamers, there wouldnt be an EA. Also, core gamers and casual gamers talk. I am now going to start letting everyone i know about EA and how they dont care about making quality games cause they only care about casual gamers that dont know the differance. I for one noticed on the gameplay videos for Army of 2 how clumsily it was made. Now i know why. But its cool,, This article is going to be the reason why EA goes down the drain,, im so happy that Fat b**ch showed EA's true colors,,, watch,,, pretty soon EA will be suffering more than they already are,,, Id spit on them if i could. Thank god for activision.