Microsoft has had some major success with its Xbox brand since its launch in 2001, and that success has continued into Microsofts second console the Xbox 360. Since the 360’s launch however, the Xbox brand has evolved. Xbox has moved on to its new Windows Phone 7 mobile service, which shows that Microsoft is getting serious about the Xbox lives future. Recently Xbox live and Games for Windows Live have also merged, to bring an Xbox Live like experience to the PC. It is clear that the Xbox is evolving, and we can expect some great changes in the near future. But the real question is, what is the Xbox’s future?