Sony is to launch the first UK TV ad promoting its Blu-Ray DVD disc as the format war heats up before the critical Christmas shopping season.
The electronics giant, which is locked in a battle with the rival HD-DVD format backed by Microsoft and Toshiba, aims to make Blu-Ray the high definition format of choice for watching programmes.
Sony's Blu-Ray ad breaks for the first time at 12.42 on Saturday on Sky Sports 1, just before Liverpool kick off against Everton in their Premier League derby.
The ad, created by Fallon, promotes the idea that Sony's format is the future of HD entertainment, including through its PS3 games console, which is Blu-Ray enabled.
The magnificent Prey was once again abandoned as Microsoft disregarded Arkane Austin's achievements and crucified it just for Redfall.
well, not entirely ... the main Arkane studio i.e Arkane Lyon's still there ...
Its only that, the sequel will take more time now ... after Blade & Dishonored 3
Not even this Prey
Still longing for a sequel to the original Prey with Tommy
The studio didn't even want to call this Prey, it was just Bethesda being dicks to them for some reason.
Keep dreaming then as Prey and Dishonored 2 did not sell well enough to get sequels.
Hence we got Deathloop and Redfall instead.
Star Wars is coming to Helldivers 2, unofficially that is, as a new mod revamps in-game models and sends players to a galaxy far, far, away.
Even if Redfall were a good game, the closure of Hi-Fi Rush proves even that doesn't matter in the industry.
Yeah it would have mattered especially since their huge game that year wasn't all that it was cracked up to be remember redfail was almost heavily promoted and hyped not to the level of starfield but still more promoted than the average game.
There was still a decent marketing campaign behind the game I'm sure millions were spent advertising it on websites and I saw a few billboards and bus stop signs in real life
No it wouldn’t matter it wouldn’t bring in enough profit to offset their 100 billion dollar acquisition. It would maybe delay the inevitable by some months.
I would f*cking think so. Good games are what draws people to your platform. It’s why I adored the 360 era with Gears of War being one of the highlights for me. You make sh*t games and it just makes your platform that much worse and you start gobbling up studios I like and then killing them off it also makes me hate your platform as well… just sayin’
Unless the game would’ve been War Zone, or Fortnite level. No. Maybe even Hell divers 2 I doubt would’ve been enough.
No it would not have, the ABK deal was great for Microsoft but horrible for Xbox. Over 100 billion dollars in acquisitions. That money has to be made back. That ABK deal essentially destroyed Xbox as we know it.
I think this holiday session is the end of HD-DVD. With price cuts for BLU-RAY Players and for the PS3, plus a ton of movies coming out real soon it's going to be really hard for HD-DVD to keep up.
I like the ad but then it doesn't really inform you on the benefits of going blu-ray. Why don't the guys who make the bravia adds make the ads for the PS3 and blu-ray? The bravia adds are some of the best on television, especially the paint one
they said only 750000 ps3s have been sold. this war is over soon.