Joystiq writes: "One of the greatest pieces of advice ever imparted by a space-faring amphibian comes directly from the Rebel Alliance's lovable but frequently surprised Admiral Ackbar. Whenever questioned about what exactly Japan's official Square Enix store is and what it represents, we feel compelled to swivel dramatically in our chairs, face the camera and blurt out, "It's a trap!"
And it's a sneaky one too. Don't march into the modest Shinjuku building expecting alarms to sound and a metal trellis to drop behind you, as the incredibly polite and professional cashiers aren't the least bit interested in capturing your body (that happens in another part of Tokyo, we hear). No, these people are silently clawing at the contents of your wallet -- and you'll find that very often the "people" are nothing more than androgynous CG citizens. If the life-sized Sephiroth trapped beneath the glass floor is pondering anything, it's the unusual business of selling real things from a fake place".