Blu-ray: Target Also Stocking Shelves In Favor Of Blu-ray Software

Target is shifting the balance of its high-definition software merchandising toward Blu-ray Disc, now devoting twice the amount of display space to that format than it does to HD DVD in some or all of its stores.

In the last several weeks, various industry sources have noted Target doubling the room for Blu-ray titles, while keeping shelving for HD DVD titles the same. At three Los Angeles and two Orange County, Calif., locations, Target had space for 24 Blu-ray titles along four vertical rows and 12 HD DVD titles along two vertical rows. At one Philadelphia-area Target, there appeared to be four times the room committed to Blu-ray than there was to HD DVD software.

[sticky doja]

Well I hope they are gonna make more room for Bluray movies if all they are gonna be selling is bluray hardware. It only makes sense.

[pwnsause]

just goes to show you, its not the players that matter, its the number of discs that are sold, reason why blockbuster shifted to Blu-Ray in the first place, it doesnt matter how many players you sell, what matters is movie support, Blu-Ray sells more discs than HD-DVD, that might change if anything happens, such as a movie studio jumping ship

[Fan Tastic]

Plus HD-DVD fans were buying titles simply because the player are lower priced but there is a new player coming to town, HD-VMD. HD-VMD is going to cut into HD DVD sales dramatically as that is the main talking point for HD DVD fans being taken away.

This leaves it as Blu-ray being the choice for those who want top notch quality in movies and players and HD-VMD replacing HD DVD for those who just want above DVD quality and lower prices on the hardware.

[jmoneezie]

This may also explain why the 360 is kickin' the PS3 in the pants. And why it is the primary console for multiplatform games. More software sales = more developer support.

Like madden 360 outselling madden ps3 3-1. Hmmm. There's a new concept.

Anyway, didn't we hear about target and blu-ray months ago:

http://www.n4g.com/tech/New...

I could be wrong, but seems like pretty much the same thing to me. Gave or take an opinion or two.

[MarioFromTexas]

I would think Madden would sell more on 360 wouldn't you..You can say the same thing about PS2 right..madden on PS2 sold more copies than the 360 so should EA stop making copies for 360 and concentrate on PS since it outsells 360...The 360 should have more games out since it's been out for 2 years and the PS3 only 10 months. I guess Sony should of just let the PS2 whipped the hell out of the 360 for the next 4 years before releasing the PS3. That would of been funny don't you think 360 can't even outsell the PS2 which been out for almost 8 years...What do you think it's going to happen next year with development tools for the PS3 come to play....
360 R.I.P. 19OCT05-19OCT07

jmon//////
is the ps2 sells ,,,that's still consider a sell for Sony. How many xbox1 are sold each month? Sony is still making money you idiot, so when is the 360 really going to start outselling it's competitor, because last time I check PS2 makes sony 1 billion dollars a month...Money is money no matter if it's from PSP, PS2 or PS3. You xbots try to separated them because you know 360 is selling worst than the first xbox and it's coming on it's 3rd year

[jmoneezie]

Okay, first off I'm not going to get in a pissing contest with you over what your or my opinion is. But I will say this; at lease get your facts together before you open your mouth or you tend to look STUPID!

Second - Here are the madden sales for the ps3, the ps2 and the 360.
MADDEN NFL 08 (360) - 896.6K
MADDEN NFL 08 (PS2) - 643.6K
MADDEN NFL 08 (PS3) - 336.2K
(Note the 360 almost beat the both combined)

Not unlike your bullsh!t these numbers show that you just pulled your numbers out of your A$$. Third, you're right maybe Sony should have let the PS2 kick the 360 in the A$$ for 4 more years. But, that's something you need to take up with Sony. But since they didn't, it is what it is.

Yo Texas, that also means that the PS2 is REALLY kickin the PS3 in the A$$ (Can't believe you even brought it up, pretty stupid). It's like you old A$$ chevy blowing the door of your new corvette...DOH!

And your comment about the developers tools, was pretty desperate. People stop using that crutch almost 6 months ago. But since you dug if up, once again that's something you need to take up with Sony. It's not my fault that they were stupid enough to release a console without making proper developer tools for it.

Last, I own a PS3, but that doesn't mean I'm going to blindly follow Sony and believe all of there BS as you obviously have. There is a reason I only have three games for it in the past 8-9 months. When the PS3 starts to kick the 360 in the ARSE, I'll be right there to give it credit, because I believe in give credit where it is due.

Advice: STOP MAKIN' SH!T UP AND POSTING IT ON THIS SITE.

EDIT: MARIO one last thing, you been on this site for 61 days and have managed to accumulate 21 ignores, and only have 3 bubbles. This is after N4G reset everyone and granted all below 5 back to 5. What does that say about you.

[synetic]

jmoneezie shut up xbot .. xbots are getting more and more they IQ low lol

well blu ray will win this is one more reason that im right .. well ps3 owners make the right choice ..

[sticky doja]

"more and more they IQ low"

I think the pot just called the kettle black.

[oohWii]

Classic response. I love it! You are so dead in with that one..lol
Bubbles!

[felidae]

nice

[cuco33]

HD DVD has 3 good weeks consistently and continuously improving across the board in terms of sales and all you see is all pro-BD news

BTW, this Target news is really old. Ironic how you don't see HD DVD fans asking how much BDA paid Target for the additional bluray promotion but ever since Para/DW went back to HD DVD exclusivity all you heard was about the rumored $150mil.

to 3, it's not 2:1, its 1.5:1 (60/40 split) and that's with BD having 10 times the players on the market which in term = pathetic. BD may be leading in overall software sales but it isn't the dominating factore that everyone, including myself, thought it would be at this point in time. HD-VMD won't do anything. Only hardcore A/V enthusiasts will pick it up. Let's not forget kiddies that both HD DVD and BD run on the same VC-1 codec (thank you MS) and in turn have the SAME audio and video quality. HD-VMD isn't supporting full lossless audio meaning it is purely for 1080p video output.

[MarioFromTexas]

Blu ray dominates.......Spiderman collection, Pirates of the caribean, Die hard blu ray collection....This holiday is going to be a massacre in sells. Why even argue with xbots....lets wait til the end of the year to see numbers

[cuco33]

If a 360 owner is interested in HD DVD, the cheapest means to get into the HDM world is by getting the add-on meanwhile all PS3s already come with BD yet it's already proven the bluboys aren't buying bludisks like expected. What I mean is those who get the addon use it specifically for movies, but those who get a PS3 tend to use it only for gaming.
Guess what, I have a 360 but no add-on (HD-A2 for me) and am in the market for a PS3 not only for gaming but also for BD as I am neutral on the format war. I find it hysterical how especially N4G is all PS3 and BD biased. All your releases you mentioned can be countered by the other format with their releases as it's all opinion. You think kids are going to get their parents to buy Spiderman series for $60+? Me thinks not!

And here's why I haven't gotten a PS3 yet... WHY SHOULD I CONSTANTLY WAIT?!!? It's wait for the games, wait for the better online service, wait until HD DVD is dead... wait wait wait?! for what?! PS3 by itself should be CRUSHING HD DVD yet... 2.1 million BD player, 300k HD DVD players, and only a 1.5:1 software advantage for BD. I'm as neutral as you can get but you bluboys really have to think business, logic, and sense! Think unfinished BD specs, delayed BD movies, delayed BD1.1 AND BD2.0 profiles, delayed BD+, more costly players, more costly manufacturing, the list goes on.
Here's some proBD news, bring the rumored 40gb $400 PS3 and you'll start to see big increases in gaming and movie sales.

I guess unbiased opinions don't work here, especially if they seem antiSony since I have 9 people ignoring me. Me thinks fear is bestowed in their little bluhearts ;)

[Fan Tastic]

All I see from you is excuses. Here are some FACTS, not MS/Toshiba fanboy bs that you eat up every day of your life.

Two weeks ago HD DVD had 5 new release and blu-ray zero. Result = blu-ray still sold more.

Last week Blu-ray completely dominates again 60:40.

Blu-ray has dominated 2007 completely 2:1 ratio.

HD DVD has not come ahead even 1 week this year in software sales, not 1 week!!

Blu-ray has passed HD DVD in stand alone software sales as well despite being more expensive.

Join AVS forum and learn some facts, go to the Neilsen threads. You seriously have poor comprehension skills if you go there and still have the gall to state what you do.

[cuco33]

That or you are buying into and feeding your own fanboy comments.

PS1 owner, PS2 owner, PSP owner, 1 of my TVs is a SONY, my alarm clock = SONY, My small room radio = SONY, lil sister's computer? SONY VAIO, in the market for = SONY PS3. as you were saying about biased views? No excuses, just facts without any brand loyalty. My wii collects dust unless I have people over, my 360 has already RROD on me, my PSP battery only lasts 30 minutes, lil sis' laptop had a faulty recalled battery. sh*t happens but excuses I don't do.

FACT: BD does outsell HD DVD in software sales. Dominating?! FAR from it, 1.5:1.
FACT: overall BD players (including PS3) FAR outsell HD DVD players, as much as 7x (estimated 10x in the US thanks to PS3)
FACT: total HDM market is less than 5% of overall sales. Sony even stated it was only 1%, regardless that's not a format taking off but both failing & going stalemate.
FACT: By now everyone, including me, expected PS3 alone to be sole reason why HD DVD would fail, here we are approaching 1 yr of PS3 launch and 18+ months of BD launch and = only 1.5:1 software advantage.
FACT: 60/40 split ISN'T 'completely dominating'. That's leading, not by a lot. Go look up dominating in the dictionary and see how assinine you sound.
FACT: I am on AVS but it seems you are one of those new PS3 owners who think you are instantly a pro at audio/video
FACT: BD1.1 profile, where is it? BD2.0 profile, BD+, better BD-J, cheaper BD stand alones... where are they? delayed delayed delayed, as in wait wait wait with your waitstation3 to use and play beyond ;)

Shouldn't HD DVD be dead by now? I mean if everything you say is true, how is it possible that a dead 'inferior' format could survive and be on the door steps the entire time with less than 7 times the players?

We'll see come XMAS07, I won't care as I'm neutral, where you are not.

[jazzmanb]

you really want to wait to see #s...the ps3s are sitting on shelves everywhere as we speak,360s are selling like hotcakes and the wiis are sold out everywhere..the ps3 well never catch up now....lets also remember how much blue ray discs cost to make,and it seems fairly obvious that blue ray will fade away much like beta and mini disc..blue ray is nothing but an hd dvd that stores more data,but costs four times the amount to produce..could be why miramax,paramount,tri star,lucas arts etc.. are going hd dvd exclusive duh.....if people take off the fanboy glasses,the truth is very easy to see...

[Fan Tastic]

fanbody glasses indeed, roffless :0

---
Cuco3007.2 - Aagain with the 150mil comment...
Hey fan tastic,

Why did Paramount go neutral last minute? again with a lack of comprension skills. I already answered.
Why did Dreamworks go neutral last minute? of course it is for money
Why did Warner go neutral last minute? money
Why did Fox go BD exclusive? money
Why did Disney go BD exclusive? money and superior specs (no suprising disney puts out 24 bit titles with excellent PQ as well. Again go to avs and read the facts, Disney execs have made clear statements on this in terms of bandwidth and capacity. They have the hand in everything. High end (blu-ray) mid teir (live downloads) and DVD of course.

I can keep going... you know what the same answer is?! money

SONY PAID THEM! OMFGHI2U ;)

It seems you completely missed the point that the answers other than money from Paramount were simply BS PR talking points of the HD DVD camp.

You know I'll check agree on your post below as you've shocked and proved you are capable of learning something. I hope the trend continues for you.

[cuco33]

Hey fan tastic,

Why did Paramount go neutral last minute?
Why did Dreamworks go neutral last minute?
Why did Warner go neutral last minute?
Why did Fox go BD exclusive?
Why did Disney go BD exclusive?

I can keep going... you know what the same answer is?!

SONY PAID THEM! OMFGHI2U ;)

[jaja1434]

Personally I would go with whatever is the cheapest. Right now its HD, if later its blu-ray then I'll buy that. Its simple economics really.

Then again I am also, like most of the world I imagine, a person who doesn't have a HD-TV so well I could care less either way. By the time I get around to buying an HD-TV one of them or neither will have won.

Early adapters certainly have the niffy toys, but that counts for little if you toy goes out of style next year.

[damnwrx]

Blu-ray FTW, Nuff said!
By the way you XBOX360 Fanboys prolly have a PS3, right. And prolly use it for watching Blu-ray movies on it, buying BD coz why should you go buy a standalone player when you can have both game console/ movie console(PS3). Why spend extra $$

[cuco33]

Simple.

All current BD players on the market and ones out for Q4 (sans DENON since it's iffy if they release theirs or not) all are not upgradeable to the new yet delayed BD1.1 profile (thanks to BD having an unfinished spec. damn it! finalize it already!!) except for the PS3. Why am I going to spend more money for a player that is doomed to be obsolete? Sure you play the movie still, but what about all the cool features that comes with owning a BD format player?! I personally like having stand alone players but for BD I'ld sacrifice my wants since PS3 has been stated to be upgradeable to BD1.1 (BD2.0 unconfirmed).

This is all without even thinking about BD2.0, which is, already, delayed. Go figure.

[WilliamRLBaker]

its funny why is dirtysouf the source of like 80% of all blu ray news posts?

[DJ]

twice the number of Blu-ray titles than HD-DVD titles here in the U.S.

[Rooftrellen]

It's actually most likely just going with the "bribe," as bluray supporters like to call business deals, bluray gave Target to sell only standalone bluray players. It may have been a part of the deal we didn't know about before, or it may be a realization by Target that they won't be selling as many HD DVD movies without the hardware to go with it, but either way, I'm sure its connected.

I'm sure if a retail store were to sell only HD DVD standalone players, they would stock fewer bluray movies, as well, part of the "bribe" or not, just because people will likely buy movies with the player.

[Rageaholic]

that used to stock blu-ray and hd-dvd evenly

1 shelf for hd-dvd and another for blu-ray.

Now I see blu-ray with 1.5 shelf space, and 0.5 for hd-dvd.

This is a private store but pretty big private store that only sells movies.

[ITR]

Weird our Super Target has 3 rows of BD and HD titles...maybe it's region specific because Target usually goes by a planagram that gets updated every week