Bobby Kotick has been upsetting gamers again, but is gaming's least loved executive really the devil incarnate - or is he just doing his job too well?
Dong his job too well, the mans a business man for christ sake.
Well if his job is to completely destroy his companies reputation, alienate gamers and piss off other developers and publishers. Then he is doing a good job. Only I'm not to sure it's good for business. Personally I think he should just leave the planet.
A business like Activision is a balance between keeping customers happy and satisfied and keeping investors happy and satisfied. Kotick is simply tipping the scales too far toward the investors but so far he has gotten away with it because the majority of gamers are willing to support his company regardless of what he says or does or are completely unaware. If you don't like his business practices, you must vote with your money and take your business elsewhere. They can't survive without customers but will continue to milk the industry for as long as the customers tolerate it.
Genesis, I don't think you understand that 90% of the people who play Activision games don't know who Bobby Kotick is. The only people hes alienating are the diehard games(minority) who spend a considerable amount of time on gaming news sites like this one. He is a businessman and businessmen are in the business of making money. He has the biggest(and getting bigger) multiplatform franchise this generation in his pocket, I doubt that a half a million dramatic gamers on the Internet who call him "evil" will make him any less successful.
Unfortunately this is true. But I feel better knowing that he ain't getting one cent from me.
He's never gotten a penny off me. I bought COD4 preowned and borrowed COD2 and MW2 off my mate.
@dead There are always two ways on how a business earns money. They either cheat their customers or give them exactly what their money's worth. We have our own business and we always try to satisfy our customers first because we get their "loyalty" which is much better than a quick buck. In saying this, Activision has lost mine and I don't think they'll be getting my money anymore.
A turd is a turd, is a turd, is a turd. And he is 1 big mighty smelly turd. I will be buying Medal of Honour. Fu(k the turd that will be cod bo, COD 4 was the best COD.
*Reads title looks at pic* pauses.... *LAUGHS ASS OFF* xD
He is bussiness man huh no Bussiness man Talk shit abut other companies.Look at Bill gates,Steve Jobs and other bussiness men they dont shit abut other companies like bobby kotick.Kotick is a DICK!!!
When the company stops making money hand over fist this guy will be the first one the shareholders kick out. Until then this guy is golden. At least from a business standpoint. I personally as a consumer can't stand the prick.
You MUST KEEP YOUR COSTUMERS HAPPY!!!!! That is THE most important thing in business. Bobby Kotick isn't doing that, that is why tons of gamers aren't buying games from Activision.
i thought it was Aaron Greenberg
There must be something he does right for Activition to still be alive till this day.
Just look at Pachter.
These types generally have signed contracts that promise to pay them a lot of money in severance. It could be cheaper to lose a few pissed off gamers then to fire him. Plus saying you won't buy anymore of their games and actually sticking to it are two different things. I think these companies know that and so just making the threat won't matter, it is only when sales start dropping that they will start considering the cause until then Bobby can do what he wants.
When I come to these gaming news sites it seems this industry and just about everything about it involves hating.. So I can see why this guy is doing so well financially.
He may be a dick.. but he is a dick who is wealthy & gets by in this world we live in..
Hmmm this guy is sh!t at his job.
I think I hate Aaron Greenberg and Don Mattrick even more. Robert Kotick is brutally honest. Greenberg and Mattrick are just liars.
Really because I think he makes both of them, and Ken Kutaragi look like, pardon the language, fucking saints. Kotick is a piece of shit with a super inflated sense of self-importance. If he hadn't merged with Vivendi, they wouldn't be nearly where they are now, and without Infinity Ward they could see their sales of Call of Duty begin to decline. The only two franchises they can really rely on are WoW and CoD, everything else has taken very sharp downward trends and they will continue to go down so long as he keeps pushing out sequels every single year. He can say whatever he wants about EA not fostering things on a yearly basis, but that's exactly why people get excited over multiple games instead of just one. After Dead Space released Visceral became one of my favorite studios and they have yet to disappoint me, Criterion is always top notch, and Rock Band is leaps and bounds better than Guitar Hero just as Skate is better than Tony Hawk by a mile.
I hope this generation of COD madness will end so that this guy can stop smirking.
i like turtles
greedy fuker,most hated YES but one who makes the most money out of it so can't be doing that bad.i think all wish to be hated as much as him. LOL
"And yet the likes of Dead Space, Mirror's Edge, Dante's Inferno and The Saboteur have all been varying degrees of commercial and/or critical failures." Dead Space and Mirror's Edge were, by any means, commercial and critical failures. I call bullcrap on that statement.
I meant...Dead Space and Mirror's Edge were, by no means whatsoever, commercial and critical failures.
I dont buy Activision games anymore, they are attacking our pocket book, I attack theirs. If he ever leaves the company, I will re consider.
Not sure why he is hated. Activision has great games and been around for along time. So what that they charge $15 for maps on modern warfare 2. They sold like crazy. I know theres been rumor about charging to play call of duty titles online, but so far, thats just rumors. Noboby has every had to pay extra to play call of duty online. They fired some people from infinity ward, and I'm sure we haven't heard the whole story from both sides. They probably had good reasons for doing it.
Anyone who looks like that AND is successful to an extent deserves some respect, even if he is deprived of all moral values.
Yep, it is sad, but true, and we can all be as pissed off as we want, but I am sure that he makes more then most (if not all) of us, because he plays at business not games. Not the life I chose, but he is obviously enjoying himself judging by his shit eating grin.
Bobby likes dudes!...
Welcome to News4PeopleWhoHateBobbyKotick lol. Enjoy your stay!!
We have to be thankful to Kotick in the sense that here at N4G we are united in hating him :)
he's not just pissing off the customers, though he's certainly doing that, he's also annoying other people in the industry, how many other people and publishers did he slag off in his last interview? he even managed to annoy the developers inside his own bloody company enough that they left the company and then sued the company. hell, even his own lawyers are suing him at this point.
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