10°

Questionable Mafia Wars Marketing Under Investigation

The San Francisco City Attorney's office is investigating alleged "illegal marketing tactics" practiced by Zynga to promote Mafia Wars: Las Vegas with "acts of sidewalk vandalism".

Zynga launched Las Vegas, an expansion to its popular social game Mafia Wars, earlier this month, promoting the release with viral campaigns in several cities. Its ads included stickers of fake $25,000 bills on sidewalks, as well as decals of broken windows left on car windshields, each inviting passersby to visit the game's site.

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gamasutra.com
70°

Take Two's Purchase of Zynga is Practically AOL Time Warner 2: Electric Boogaloo

The acquisition of Zynga by Take-Two Interactive might become the video game industry's version of the AOL Time Warner merger.

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8bitdigi.com
darthv72859d ago (Edited 859d ago )

I have to give props for the use of Electric Boogaloo reference. I don't think many young folk will even know what that is.

On topic... wasn't that where Don Mattrick went after leaving XB?

Lighter9858d ago

I'm not that young tbh. I only remember the reference from Family Guy.

70°

Zynga hires Matt Wolf as VP of blockchain gaming

Mobile publisher and developer Zynga, with the hiring of Matt Wolf as VP, seeks to reaffirm its intentions to enter blockchain gaming.

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gamefreaks365.com
60°

Zynga is preparing for the global release of Farmville 3 after a year of soft-launch in 13 countries

After a year in soft-launch, Zynga's nostalgia-evoking title FarmVille 3 is geared for a global release with the launch of a sneak peek video

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gamingonphone.com